North Street

17/07/2023

New Project Spotlight🌟

North Street had the incredible opportunity to collaborate with the Providence Warwick Convention and Visitors Bureau (PWCVB) on a full-scale branding endeavor to revitalize downtown Providence. 🏙️

Using an immersive and data-driven approach, North Street gained valuable insights that fueled the creation of a targeted campaign strategy, captivating visual identity system, and compelling messaging framework. We then extended these elements to a comprehensive suite of campaign assets, including digital ads, radio spots, and out-of-home signage. 🎙️

Providence has a distinctly welcoming, creative, and accessible vibe. The “Downtown is Your Town” campaign showcases this energy in a similarly welcoming and inclusive fashion. Self-portraits of business owners, operators, characters, and other diverse downtown denizens highlight their unique experiences as a prelude to inviting audiences to participate in “their” downtown. 📸

We're incredibly proud of the outcome and how it captures the energy and enthusiasm of downtown Providence. To learn more about this exciting project and explore our creative journey, check out our portfolio page: https://northstreetcreative.com/work/go-providence/

North Street developed a campaign strategy, visual identity system, and messaging framework to attract visitors to Downtown Providence.

11/07/2023

Considering a new logo? We've got you covered! 🎨 🎉

North Street Creative Director Sean Tice has compiled 12 essential factors to bear in mind when creating a logo that truly stands out. From simplicity to versatility, these insights will help your brand identity make a lasting impression. 💼💡

Curious to learn more? Dive into the full post here: https://northstreetcreative.com/notes/12-factors-to-consider-when-designing-a-new-logo/

To celebrate North Street’s 12th anniversary, we’re doing a dozen blog posts all around the number 12! A strong logo...

21/06/2023

Client Spotlight: Autz IP

After over a decade in Big Law, Lindsay Hersh Autz decided to launch her own firm representing Fortune 500 pharma, biotech, and tech clients in all aspects of complex patent litigation and IP due diligence.

Because it was starting in a crowded legal space, Autz IP needed to look both cutting-edge and established. North Street created a logo, visual Identity, and website that struck this balance by mixing subtle medical imagery with a refined, more traditional legal color palette.

Check out the full portfolio page here: https://northstreetcreative.com/work/autz-ip/

North Street was engaged to create a logo, visual Identity, and website for pharma and biotech-focused law firm Autz IP.

07/06/2023

Client Spotlight: Lookout Farm Brewing + Cider Co. - one of America’s oldest continuously operating farms!

Massachusetts-based Lookout Farm originally engaged North Street to develop a visual identity with “fridge appeal.”

We developed a visual identity anchored by agrarian imagery, such as rolling pastures and farm equipment. The flexible design system employs color and pattern to differentiate the various styles and flavors.

We have enjoyed designing updated labels for their craft beers and ciders; some of our recent faves are highlighted in the video below!

Read more about the process here: https://northstreetcreative.com/.../lookout-farm-brewing.../

25/05/2023

North Street recently partnered with Ellipsis, a strategic communications and advisory firm, to embark on a transformative branding journey. 🌟

Ellipsis came to us with a clear objective: to differentiate itself from major agency players and peer boutique agencies and stand out in a crowded market. Armed with a compelling story and exceptional value, they needed a brand strategy to captivate their target audience and foster profitable, long-term relationships. 🤝

After extensive research, we crafted a cleaner, more impactful brand story that conveyed the true power of Ellipsis' expertise. We developed an introductory pitch deck and a complementary website that showcased their unique value proposition. 🌐

To see more project details visit https://northstreetcreative.com/work/ellipsis/ 👈

Brand strategy, logo & visual identity design, website design & development for Ellipsis IR - a strategic communications and advisory firm that empowers investor engagement for executives of publicly traded companies.

11/05/2023

New work: brand strategy, logo, and visual identity design for Certified Collision Group (CCG).

Collision repair network CCG required a brand identity that better communicated its competitive advantage and demonstrated its long-term value to prospective repair shops.

We chose an unconventional color palette that employs an unexpected yet restrained orange. The new logomark incorporates the initials and evocates repair shop imagery like fasteners and hardware.

To see more of the brand transformation, check out https://northstreetcreative.com/work/certified-collision-group/

New work: brand strategy, logo & visual identity design for Certified Collision Group - a leading collision repair network.

05/05/2023

We all know how important feedback is for the success of a project; however, giving feedback can be a tricky task, and it's not always easy to provide helpful and constructive comments that will guide the designer in the right direction.

In this insightful blog post from North Street Creative Senior Designer Sarah Love provides seven super useful tips for giving helpful design feedback.

From focusing on the big picture to being specific and actionable, these tips can help you provide feedback that will improve the final product and foster a positive and collaborative relationship with the design team.

Check out the blog post here: https://northstreetcreative.com/notes/how-to-give-helpful-design-feedback/

Well-structured, collaborative client feedback is just as essential to project success as the talent and team doing the work.

17/04/2023

New work: logo refinement and website design for Hunter Roberts Construction Group, one of the Northeast’s leading construction management firms.

HRCG engaged North Street to create a professional, compelling, and easy-to-maintain website that deftly showcased the breadth of its portfolio. The new site was designed to provide flexible and compelling layouts to accommodate all types of work, from skyscrapers to interiors.

As part of the redesign, we also audited and cleaned up their logo to ensure consistency across all executions.

North Street was engaged to build a robust and compelling website for Hunter Roberts, one of the Northeast’s leading construction firms.

11/04/2023

Exciting news - we've launched a new Healthcare Portfolio page! From website design to branding and marketing campaigns, we've helped healthcare organizations connect with patients and providers in new ways.

Featured projects include:
‣ Logo, visual identity, and website design for NYCEAL, a New York City healthcare coalition led by Mt. Sinai Health System to promote vaccine confidence and education.
‣ Brand strategy, logo, and collateral design for Ladders to Value, a New York State healthcare workers union.
‣ Research, brand strategy, and messaging for Weill Cornell Medicine, one of New York City's top maternity hospitals.
‣ Brand strategy, visual identity, messaging, microsite development, and collateral design for Tampa General Hospital's “Elevating Excellence” capital campaign.

Check out our page to see how we approach healthcare marketing and design: https://northstreetcreative.com/healthcare/

05/04/2023

In our most recent blog post, we break down the benefits and key phases of Growth-Driven Design (GDD), a new approach to website design that prioritizes continuous improvements and adaptations based on user data and feedback.

Here are some key benefits of GDD discussed in the post:
🚀 Faster time to launch and implementation of improvements
🚀 Reduced upfront costs
🚀 More effective use of data to guide design decisions
🚀 Improved user experience and engagement
🚀 Better alignment with business goals

It's a great way to ensure your website is always up-to-date and providing the best possible experience for your visitors.

Whether you're a business owner, marketer, or web designer, I highly recommend giving this post a read to learn how Growth-Driven Design can help you create a website that better serves your users and drives business growth.

https://northstreetcreative.com/notes/growth-driven-design/

Growth-Driven Design is a more agile approach to web design that may be a better fit for your project than the traditional website redesign model.

08/03/2023

New work: positioning, logo, visual identity, marketing collateral, and website design for Rosenthal Wine Merchant, a prestigious family-run importer and distributor of fine European wines.

The visual identity needed to capture both the feeling of drinking exceptional luxurious wine and the terroir that birthed it. Brand photography consists of compelling, intimate, and transportive images that underscore the brand’s unprecedented access to the world’s best growers and vintages; select photos are treated with a risograph effect to give a sense of textured grittiness, like vineyard soil.

In addition to showcasing their portfolio of wines, the new website needed to serve as an effective sales tool and information resource for sales representatives and distributors. The updated design enables reps to build orders for restaurants, vintners, and other purveyors while on the road.

If you're a fan of great wine and beautiful design, you won't want to miss this one! 🍷

https://northstreetcreative.com/work/rosenthal-wine-merchant/

North Street crafted a rich brand identity and website for Rosenthal Wine Merchant, importer and distributor of fine European wines.

02/03/2023

New work: website design for prominent investment firm Glazer Capital, LLC. We focused on creating a modern, clean, easy-to-use design with messaging that speaks to investors, prospective employees, and industry peers.

Working from the existing logo, we re-envisioned the larger brand identity with contemporary typefaces, restrained colors, and abstract architectural imagery that makes the site feel organic and fluid.

The existing site was dated and required a login to view information that could otherwise be accessible to the public; the redesign un-gates that content.

https://northstreetcreative.com/work/glazer-capital/

Developing a modern and open online presence for Glazer Capital, a prominent investment firm founded by Paul J. Glazer.