ETR

06/12/2026

"AI-as-a-feature." That's not good enough anymore.

In an ETR Insights panel on CCaaS, one practitioner put it bluntly: vendors are slapping AI onto existing platforms without rethinking the architecture. And the enterprises building their own solutions have already moved on.

Read what the data and practitioners are actually saying about where contact center AI is headed: https://hubs.la/Q04kp8J40

06/11/2026

ICYMI: ETR joining Futurum could reshape the business decision and intelligence landscape.

Join the executive team for a live discussion on what this acquisition means, what stays the same, and how combining ETR's institutional-grade spending data with Futurum's analyst expertise can build a stronger foundation for decision-grade intelligence. The session will cover how ETR's datasets can sharpen Futurum's subscription research, competitive intelligence, market analysis, and strategic validation capabilities.

Featured speakers include Daniel Newman, Brad LaScolea, Dan O'Brien, Tiffani Bova, and Deepak Surana.

Register here: https://hubs.la/Q04l767J0

Thursday, June 18, 2026 at 11AM ET

06/10/2026

AI has dropped the cost of an enterprise-grade phishing attack to $20 and compressed response timelines from days to minutes. Senior security leaders from ETR's State of Security panel break down how that changes vendor evaluation, data governance, and the case for treating AI agents like employees with privileges. Read what a $20 AI attack means for your vendor stack and your next security review. https://hubs.la/Q04jmLwq0

06/09/2026

Thirty-five percent of enterprise tech buyers have moved past monitoring tariffs into active adjustment. Hardware is surging, but pre-buying, not new demand, is the most credible driver. The gap between hardware pricing and software pricing is widening, and procurement decisions are beginning to follow. Unpack the full tariff playbook before your next renewal conversation. https://hubs.la/Q04jmSgd0

06/08/2026

How could Futurum’s definitive agreement to acquire ETR change the business decision and intelligence landscape?

Join Futurum’s executive team for a live discussion on what this planned acquisition means, what remains consistent, and how combining ETR’s institutional-grade spending data with Futurum’s analyst expertise can create a stronger foundation for decision-grade intelligence.

The session will explore how ETR’s datasets, sourced from nearly 10,000 technology leaders representing more than $2 trillion in enterprise spend, can strengthen Futurum’s subscription research, custom research, market analysis, competitive intelligence, and strategic validation capabilities.

Featured speakers include Daniel Newman, Brad LaScolea, Dan O'Brien, Tiffani Bova, and Deepak Surana.

Register here: https://hubs.la/Q04ktvNY0

🗓️ Thursday June 18, 2026
🕚 11AM ET

06/04/2026

After 15 years, ETR has built the data standard for enterprise technology decisions. Last week, The Futurum Group entered into a definitive agreement to acquire ETR.

This combination extends what's possible: deeper analyst coverage across 11 practice areas, AI-powered workflows, and qualitative context around the spending signal you already rely on. What's not changing: the methodology, the panel, and the data integrity.

In a message to the ETR network, CEO Brad LaScolea shares what to expect and the opportunities ahead. Read his thoughts on what's coming for ETR's next chapter. https://hubs.la/Q04jlV6G0

06/02/2026

The shift happened fast. January had the strongest tech budget confidence in years. By spring, it was gone.

The Spring 2026 Macro Views Survey captures exactly where that confidence went and what 1,700+ tech leaders are actually doing about it.

Gain access to the data at https://hubs.la/Q04jmNSj0

05/29/2026

ICYMI: The Futurum Group has entered into a definitive agreement to acquire ETR.

Hear directly from our CEO Brad LaScolea and Futurum CEO Daniel Newman on what this means for Futurum, ETR, and the future of technology intelligence.

Enterprise technology decisions are becoming more complex, data-dri...

05/28/2026

ETR's first Observatory for CRM puts Salesforce, Microsoft, and ServiceNow in a clear leadership tier. Microsoft leads in product ex*****on, Salesforce in lock-in, and ServiceNow in momentum. HubSpot and Zoho own the speed-to-value lane. Dive into the ETR Observatory for CRM. https://hubs.la/Q04htj2c0

05/27/2026

Big news: ETR is joining The Futurum Group.

The combined platform pairs ETR's predictive, quantitative signal with the qualitative depth of Futurum's global analyst team across 11 practice areas — giving clients both what's happening in enterprise technology spending, and why.

ETR's panel, methodology, and data integrity remain intact. The trust doesn't change. The coverage gets deeper.

Read the full announcement: https://hubs.la/Q04h_Ksj0