05/26/2026
The data does not lie!! Accounts that go silent for even a single week consistently fall behind their own growth baseline, no matter the social media platform.
This means that you do not have to post every day (sigh of relief over here!!😅), but you do have to be consistent. Showing up regularly is what builds trust, grows your audience, and keeps your brand top of mind.
If staying consistent feels overwhelming, that is exactly what we are here for. We work with our amazing clients to build out content a month in advance, ensuring posts go up multiple times a week.
Source: Buffer, State of Social Media Engagement 2026