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EMARKETER

EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

04/09/2026

In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll out, whether this makes a teen social media ban more or less likely, what we know about social media’s role in youth mental health, and what could change as a result of the settlement.

Join host Marcus Johnson, along with Senior Analyst Beth Snyder Bulik and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify: https://youtu.be/yWbm9kqyif0

Made possible by Verve Group.

04/09/2026

On September 15, EMARKETER analysts and leaders from brands and agencies will tackle some of the biggest questions heading into 2027, including:
– How will AI change the way brands get discovered?
– Where does commerce media fit in the broader media mix?
– What happens as streaming, social, and TV continue to converge?

Join us in NYC for exclusive conversations with leaders from JPMorganChase, Nanit, Thorne, Gotham FC, VML, Oglivy, and more; the debut of our annual The Future of Digital forecast; and lots of opportunities to connect with EMARKETER analysts and your peers.

👉 Take a look at the full agenda and get your ticket before we sell out! https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=facebook

Thank you to our partners: MNTN, Circana, The Trade Desk, Awin Global, Audience Path, Invoca, Minty, Meet The People, Bluefish, Verve, adMarketplace, Keynes, Profound, GEEIQ, AT&T Business, and Beet.TV.

03/09/2026

Commerce media ad spending will reach $83.71 billion in the US this year, accounting for 20.5% of all digital ad spending, according to our June 2026 forecast.

Access our new guide for insights from EMARKETER analysts and industry leaders on the trends, capabilities, and strategic decisions shaping the next era of commerce media: https://cloud.insight.insiderintelligence.com/20260820-CommerceMediaGuide_RegPageProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=Sep26_CommerceMediaGuide_0903

02/09/2026

🛍️ On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend.

Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor: https://podcasts.apple.com/us/podcast/kidulting-is-big-business-reimagining-retail/id1113097936?i=1000787304551

Made possible by Verve Group.

02/09/2026

Something new is coming to EMARKETER PRO+...

Soon, teams will have three new ways to bring trusted EMARKETER data into their AI workflows—whether they want to go deeper inside EMARKETER, access our insights in Claude alongside their own data, or bring EMARKETER into their company’s AI platform.

These new offerings will help teams explore complex questions, align strategies, validate decisions, and identify what’s next.

Learn more: https://www.emarketerinsights.com/emarketer-deepdive-emarketer-connect/?utm_source=facebook&utm_medium=organic_social&utm_campaign=Sep26_DeepDive_0902

02/09/2026

Sometimes, the numbers don’t tell the whole story. iROAS is often used to gauge growth, but different methodologies can produce dramatically different results. See what research from Ovative Group and Northwestern University Kellogg School of Management reveals about the need for greater transparency and consistency in a sponsored article by Albertsons Media Collective’s Liz Roche: https://tinyurl.com/3uvdpabt

01/09/2026

📺 In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV.

Join host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer-Flood Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify: https://youtu.be/fR1VJI7UU50

Made possible by Awin

01/09/2026

Making physical retail more productive isn’t just an operations challenge. Digital experiences can help retailers improve store performance while strengthening customer relationships.

See how Joe & The Juice put that idea into practice in this sponsored article by Empathy Lab by EPAM: https://tinyurl.com/mr46nrz6

31/08/2026

While Gen Z watched social media evolve from Facebook to TikTok, Gen Alpha entered a world where smartphones, short-form video, creators, and algorithms were already the default. As such, their social habits are being shaped not only by technology, but also by their parents, regulation, and gaming.

Access our new infographic for a snapshot of the forces shaping the next generation of social media users.

28/08/2026

In today’s episode of the Behind the Numbers podcast, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers.

Join host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify. https://youtu.be/OcFIo4G2BMg

Made possible by Awin.

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