McPherson Strategies

03/18/2024

01/18/2023

“The goal at the beginning and the goal today was and is to help companies, nonprofits and foundations establish and communicate their social impact and how they are helping the world.” - Susan McPherson, Founder and CEO, McPherson Strategies

A message of gratitude from our founder Susan McPherson on our recent Real Leaders Impact Award! Our deepest gratitude to our clients and team who help us realize the incredible impact we all can have on the world.

01/04/2023

We’re proud to announce that McPherson Strategies has received the 2023 Real Leaders Impact Award! Being recognized as one of the world’s top impact companies leading the way in business as a force for good is an inspiring way to kick off 2023 and our 10th year in business. Thank you endlessly to our founder, Susan McPherson, our incredible staff, and our inspiring clients for entrusting us to communicate your impact to the world. This award is the result of a collective effort and we are so grateful for the community we are part of, striving to make the world a better place each and every day.

Read more and see all the winners here: https://real-leaders.com/impact-awards-2023/

06/30/2022

Last month Team McP enjoyed a refreshing, beautiful retreat at The Uplands Center. Many of us met for the first time and this provided an incredible opportunity to connect, share and recharge for the social impact work we’re so passionate about each day.

If you work in social impact, check out The Uplands Center for your next retreat! We so appreciate their hospitality and mission to be a place of renewal, learning and growth for groups that care for others and impact positive change in the world: https://www.uplandscenter.org/.

03/10/2022

Congratulations to McP client Zoetis for being recognized among Fast Company’s Most Innovative Companies for 2022! Zoetis is the only stand-alone animal health company to be included on this year’s list, which honors businesses making the biggest impact on their industries.
Last year, Zoetis led the discovery, development and donation of more than 11,000 doses of its COVID-19 vaccine, developed uniquely for animals with a commitment to donate more than 16,000 additional doses to zoos and sanctuaries around the world. https://bit.ly/3vQET9T

Payments giant Stripe creates a carbon-removal market, Lululemon advances sustainable materials, Land O’ Lakes smooths rural broadband rollouts, and more socially responsible innovators.

01/04/2022

As we start a new year, companies have the opportunity to adopt practices that better support their employees. Our founder Susan McPherson shares insights on the importance of involving employees in the decision-making process. Read more in TIME:

It’s like everyone became a caregiver over the holidays. Consider soaring Covid rates across the country. New York crossed 22% of test results coming back...

10/22/2021

Yesterday, Susan joined BlogHer at the Biz event in NYC gathering creators, entrepreneurs, and small business owners to give women the tools and connections they need to turn their passion to profit. Susan shared her three-step methodology to cultivating intentional and meaningful connections and how to tap into our humanity -- the key ingredient to being a serial connector!

09/21/2021

Today dozens of companies including Lyft, , Yelp, and Stitch Fix released a statement to oppose the new abortion law in Texas. The statement is spearheaded by the coalition that is galvanizing business leaders to stand up for the reproductive health care of their employees. Susan McPherson is one of the leaders behind the coalition’s efforts that are featured in The Wall Street Journal today.

Lyft, Box and Stitch Fix are among the dozens of companies to sign a statement saying the law “threatens the health, independence, and economic stability of our workers and customers.”

08/31/2021

Excited to share that my book, , is now available via Audible and other audio platforms, narrated by yours truly. Hope you'll check it out.
https://amzn.to/3zLwcNv