Redscout

Name: Redscout
Address: New York, NY, 10003, US
Telephone: +16463366028

Redscout is a brand strategy, design & innovation agency dedicated to transforming the futures of ambitious brands & businesses.

Founded in 2000, Redscout is a brand strategy & innovation agency dedicated to transforming the futures for ambitious brands & businesses. We are a 55+ person company of innovation strategists and designers who come from all over the world to create new futures for brands. Everything we do is in service of the idea. Organized around the belief that Innovation is the Most Powerful Form of Marketing

, our team of Thinkers and Makers invent, prototype and commercialize new products, services and experiences that help brands realize their potential in profound new ways.

02/15/2023

Today, we’re talking about something cute, sustainable, and self-efficient (no, not you).

Earthships— built partially into the earth with all the recycled materials you can think of (tires, metal, wood, etc) earthships are designed to be 100% sustainable and provide electricity, water, effective sewage systems, and food production.

Architect Mike Reynolds designed the first Earthship in the 1970s during the energy crisis. Today, there are over 3,000 Earthships globally, and since the pandemic, are on the rise and being sold as an “oasis for self-sufficiency”, as well as a solution to the worsening climate and housing shortage.

Drop what you’d name your Earthship Homestead below:

02/14/2023

According to Britannica— “the uncanny valley, is the theorized relation between the human likeness of an object and a viewer’s affinity toward it. The hypothesis originated in a 1970 essay by Japanese roboticist Masahiro Mori, in which he proposed that as human likeness increases in an object’s design, so does one’s affinity for the object—but only to a certain point. When the likeness nears total accuracy, affinity drops dramatically and is replaced by a feeling of eeriness or uncanniness. Affinity then rises again when true human likeness—indicating a living person—is reached. This sudden decrease and increase caused by the feeling of uncanniness creates a “valley” in the level of affinity.”

The following image depicts Repliee Q2, an actroid developed by Osaka University and manufactured by Kokoro Company Ltd.

Btw, Happy Valentine’s Day from the team at Redscout.

02/09/2023

This week we’re bewitched by digital creator using deep learning AI to colorize recovered black and white film. Check out the YouTube channel for the sights and sounds of Paris in the 1920’s.

02/06/2023

“Fashion is incredible when it motivates people to build unique identities, not follow trends blindly. In that sense, style should be effortless, but that is not always true.”

We love to see Scouts diving into culture. So when we saw ’s, “Black Cool” a report inspired by black trendsetters on how fashion can make doing better for people and the planet cool, we had to share.

Give it a read at the link in our bio and let him know what you think.

02/02/2023

The looks we’re still talking about from Haute Couture Week 2023 ✨

01/31/2023

We’re tired of the standard agency instagram account. So, from here on, we’ll share discoveries and curiosities from the 30+ scouts roaming our virtual halls.

Welcome to the inside of our mind.

To learn more about our work and the other groundbreaking things happening here, visit us at http://redscout.com.

12/16/2022

(Photo of Scouts inhaling cheese and wine redacted due to publicity clause in our Holiday Party SOW). 🎄🥂🫂

10/07/2022

Scouts recently explored how the latest obsession with maximalism reflects our richly complex identities. Check out the full newsletter and subscribe for more monthly POVs from Redscout. Link in comments!

05/07/2018

Thank you to all who came to our Scout Show opening last month! Head to our redscout.com to learn more about Gallery 30C, an exhibition featuring works of our own Scouts. http://ow.ly/vfgL30jSs4o

04/18/2018

So proud to announce our collaboration with Ad Council, Gill Foundation, and Crispin Porter + Bogusky to launch “Beyond I Do” to raise awareness about the remaining prevalence of discrimination against LGBT Americans.

“We wanted to be clear and non-judgmental with the message that we are all just human
beings and yet some of us are denied basic rights,” said Redscout Founder and Chairman Jonah Disend. “Through real stories, the campaign is exposing the fact that in most states the right to marriage wasn’t a golden ticket to equal rights for LGBT Americans.” Learn more at: http://ow.ly/2bnz30jyuBS

04/10/2018

To celebrate one year in our new NYC office, we're hosting an art exhibition featuring work by Scouts from around the world. Check out our opening tonight at 30 Cooper Square

Address

New York, NY
10003

Telephone

+16463366028

Website

http://redscout.com/

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Our Story

Founded in 2000, Redscout is a brand strategy, design & innovation agency dedicated to transforming the futures of ambitious brands & businesses.

We are 80 strategists, designers, and technologists, but every one of us is a Scout.

We believe that the best way to change a consumer’s perception of a brand is to change the way they experience it.

We ask provocative questions until we unlock a new way to see a consumer, a brand or an organization. We don’t just solve problems, we’re experts in them.