Smitten

Smitten SMITTEN is an international communication design studio specializing in graphic design and brand consulting.

We have a healthy/unhealthy zest to make every job our best!! Smitten is a creative services studio that specializes in graphic design and brand consultancy.

Three brands. Three stories. Our packaging design introduces the products into the daily lives of their customers, creat...
07/17/2025

Three brands. Three stories. Our packaging design introduces the products into the daily lives of their customers, creating an image in their minds and building a story.

toys and kits are bursting with life showcasing children in deep play, full of movement and thought.

on the other hand is a tribute to India’s rich narrative traditions, showcashing our legendary creatures along with the flavour ingredients in full bloom.

is inspired by nature, with flora and fauna making an appearance.



[nowsmitten, branding, design, social media, marketing agency]

The central focus as always: the jewellery. Designed for NAC Jewellers, the social media grids placed the jewellery coll...
07/16/2025

The central focus as always: the jewellery.

Designed for NAC Jewellers, the social media grids placed the jewellery collections upfront and centre, letting the craft speak for itself. Close-up shots and model portraits complemented each other across the grids building a narrative. A balance of contemporary and traditional jewellery and imagery highlighted the legacy of the brand, focusing on the craftsmanship and the emotions it evokes.



[nowsmitten, branding, design, social media, marketing agency]

Designed for a four-day symposium at Mount Sinai Hospital, we approached this brochure as a recap with a focus on the hi...
07/15/2025

Designed for a four-day symposium at Mount Sinai Hospital, we approached this brochure as a recap with a focus on the highlights of the event, featured in a thoughtful tone, without visual clutter. The cover is designed in the brand colour, along with text in crisp white, complemented by photographs from the symposium. Documenting programs on the four days, the brochure is a record of ideas, generated and discussed, across a diverse range of topics.



[branding, logo design, brochure, agency, marketing agency, designing, package design, advertising agency, digital marketing, marketing strategy, nowsmitten]

Colours play an important role in Fitbhim’s branding. Modelled on the aesthetic of children’s books, the brand identity ...
07/10/2025

Colours play an important role in Fitbhim’s branding. Modelled on the aesthetic of children’s books, the brand identity of Fitbhim was designed to be consistent across the packaging, website, photoshoots and social media marketing, and most importantly, Rocky Rhino himself.

Photographer:



[branding, logo design, agency, marketing agency, designing, package design, advertising agency, digital marketing, marketing strategy, nowsmitten]

A visual language was created for the packaging design of the Fitbhim range of products featuring eye-catching colours, ...
07/09/2025

A visual language was created for the packaging design of the Fitbhim range of products featuring eye-catching colours, plated preparations of the food products, and the mascot Rocky Rhino himself. The designs were conceptualized with the intention to position the products as a standout in supermarket shelves and a trusted brand that families would choose for their children.



[branding, logo design, agency, marketing agency, designing, package design, advertising agency, digital marketing, marketing strategy, nowsmitten]

Meet Rocky Rhino. Created as a mascot for Pro To Grow’s Fitbhim range of cereals and beverages for children, he’s an unf...
07/08/2025

Meet Rocky Rhino. Created as a mascot for Pro To Grow’s Fitbhim range of cereals and beverages for children, he’s an unforgettable presence on the packaging designs, portrayed with a healthy appetite for food and a curiosity for learning. For a brand operating out of Assam, the choice of the Greater One-Horned Rhino for the mascot seemed just right.



[branding, agency, marketing agency, designing, advertising agency, digital marketing, marketing strategy, nowsmitten]

A cherry, an icon.The cherry on top turned into the most recognizable part of the identity. It was a motif in itself, de...
07/03/2025

A cherry, an icon.

The cherry on top turned into the most recognizable part of the identity. It was a motif in itself, designed to be featured across mediums like aprons, signboards and, of course, the boxes for the cakes.

The boxes were also visualized with a transparent panel on top to let the cakes speak for themselves.



[branding, logo design, agency, marketing agency, designing, advertising agency, digital marketing, marketing strategy, nowsmitten]

It’s going to get even better.It’s been 17 years of happier clients and happier us. Here’s to more superlatives to come....
07/03/2025

It’s going to get even better.

It’s been 17 years of happier clients and happier us. Here’s to more superlatives to come. ✨



[branding, agency, marketing agency, designing, advertising agency, digital marketing, marketing strategy, nowsmitten]

Inspired by a layered cake.Capturing the passion and warmth that goes into creating these baked delights, the logo of Th...
07/02/2025

Inspired by a layered cake.

Capturing the passion and warmth that goes into creating these baked delights, the logo of The Cake House was conceptualized with stacked text in the form of a cake along with a cherry on top and a heart inside.

The colour palette hit the sweet spot with soft coral as the primary colour, complemented by cherry red, pink and cream.



[branding, logo design, agency, marketing agency, designing, advertising agency, digital marketing, marketing strategy, nowsmitten]

There’s no better muse than... cake. This was a brand identity project that left us bursting with ideas. We imagined and...
07/01/2025

There’s no better muse than... cake.

This was a brand identity project that left us bursting with ideas. We imagined and reimagined this sweet, sinful dessert until we got it just right.

Stay tuned to find out more.



[branding, agency, marketing agency, designing, advertising agency, digital marketing, marketing strategy, nowsmitten]

Address

New York, NY
10019

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 8pm

Telephone

+16466412441

Website

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