Channing & Company

02/02/2026

Hope 2 Heel. A name and mark that move.

In 2012, Terrell Hope lost his grandmother to breast cancer. Instead of letting grief stop him, he turned it into motion—founding Hope 2 Heel, a charity run initiative that’s mobilized thousands in the fight against breast cancer.

Hope commissioned to design an identity anchored by a single mission: motion as meaning.

The mark fuses two symbols into one: a footprint as forward motion, and a pink breast cancer ribbon that sweeps through the form to shape the “H” in Hope—binding awareness to hope and turning each step into action.

Stacked typography creates vertical cadence and momentum; the forward-leaning geometry and negative-space silhouette guide the eye through the name like a single stride.

Up close, it holds detail and meaning; at a distance, it reads as a clear call to participate.

Designed to perform across race bibs, finish-line banners, apparel, and fundraising platforms—instantly recognizable whether you’re running past it or wearing it—so supporters show up and sponsors lean in.

🧭Building something that matters?

For nonprofits and cause-led initiatives seeking world-class identity systems built for trust, participation, and scale—Channing & Company (NYC) designs logos that make your mission unmistakable and your movement inevitable.

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01/28/2026

In The Trenches, awareness is survival. This is the symbol.

The Trenches is a Black-owned apparel, art, and sneaker boutique in North Nashville—founded by brothers Keith Fulton and NFL cornerback Kristian Fulton.

The name isn’t a metaphor. It’s a lived reality—describing environments where survival demands heightened awareness, discipline, and strategy. Where you keep your head on a swivel.
That intelligence needed a symbol.

In 2021, and the team were commissioned to develop a brand mascot that could carry that story.

Enter the Great Horned Owl: 270º head rotation, nocturnal precision, constant territorial surveillance. Silent. Vigilant. Calculating.

We explored 100+ owl concepts to distill “trenches intelligence” into form: a locked gaze (focus), a forward stance (territorial awareness), sharp geometry (precision under pressure). The forward horn doubles as the “T” from the wordmark, keeping the identity unmistakable even standalone.

A mark that complements the name and carries what it’s all about. Engineered to scale across product, print, and retail signage.

Built in The Trenches. Made for the ones who survive them.

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Channing & Company designs identity systems and brand infrastructure for growth-stage founders—built to scale from product to retail to enterprise.

channingandcompany.com

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01/21/2026

What started as a name became mission.
What began as product became purpose.

From selling coffee to building equity, community, and culture.

Coffee Uplifts People (CUP) set out with ambitious vision: fulfill the uplifting promise of coffee.

Led by , Channing & Company defined the CUP brand strategy and expression—aligning name, mission, and mark into a single system of meaning.

The story is in the CUP. The Coffee Uplifts People logomark is a symbolic toast between two cups—an expression of uplift. At the center lives the U-bean, representing the human stories and shared prosperity the brand exists to illuminate.

Good logos don’t just age well.
They grow with the people they serve.

01/20/2026

Strategic Brand Design for Companies Built to Lead

Channing & Company is a strategic brand design studio partnering with founders, CEOs, and CMOs to build industry-defining brands that drive revenue, scale trust, and shape culture.

We combine brand strategy, identity systems, creative direction, and marketing campaigns to turn bold ideas into scalable, high-performance industry-defining brands.

Ambitious Brands Welcome ♾️

01/08/2026

Entrepreneurial Brand Design
♾️ Where Bold Ideas Become Iconic Brands

Follow .

We help brands start, grow, and scale with world-class brand design and performance marketing.

Trusted by Global Icons & High-Growth Startups, we partner with ambitious Founders, CMOs, and creative teams to transform bold ideas into industry-defining brands.

Through the infinite power of design and collaboration, we drive commerce, build community, and shape culture.

We build .

Entrepreneurial Brand Design & Marketing for Ambitious Founders

Unlock your next chapter of growth with strategic brand design and omnichannel marketing engineered to drive revenue, expand influence, and position your company to lead—across retail, digital, and culture.

Start, grow, and scale with Better Brands by Design™

12/17/2025

Accessories for the Builders.

The Infinity Pin isn’t just an accessory—it’s a philosophy. A commitment to progress, innovation, and the belief that bold ideas, fueled by community, can change the world.

The intertwined “CO” flows into ♾, representing the infinite power of design and community—being in the right “Company.”

Crafted in 14K gold, this is your membership card.

Ambitious Creatives Welcome.

11/11/2025

“If you want to go fast, go alone.
If you want to go far, go together.”

15 years in, that’s been our compass — building better, together.

Partnering with the world’s best Founders & CEOs to turn bold ideas into industry-defining brands that shape culture and transform lives.

Here’s to the next 15. Further, together. ♾️



10/31/2025

From Billboard to Bookings: OOH that Fills Dining Rooms
We created one of Philly’s Top Restaurant Openings!

Channing & Company led the Out-of-Home (OOH) launch for Kitchen + Kocktails by Kevin Kelley in Philadelphia—aligning premium placements, conversion-driven creative, PR, and performance media to turn awareness into reservations and foot traffic.

Turning reach into real demand:
🏆 3,000+ reservations in 72 hours
💡 Brand awareness + audience growth
📈 Branded search spike

We help hospitality brands win openings and own markets: brand strategy, creative direction, design, OOH advertising & media buying, restaurant marketing, PR, social, local SEO & geofencing, and performance marketing.

Launching a new restaurant? Let’s win your city.
DM or hit the link in bio.

Clients:

10/31/2025

Great brands don’t just attract customers—they build believers.

At Channing & Company, we design brands that people buy from and believe in.
Because when your brand means something, it sells itself. ♾️

We help founders and creative teams turn bold ideas into brands people trust, love, and talk about.
From story to strategy to design, every detail is built to inspire and drive growth.

From startups to global icons, we blend creativity and strategy to move people, markets, and culture.

✨ Brand Strategy | Design | Marketing
📍 NYC’s Independent Brand Design Studio
♾️ Better Brands by Design

What story will your brand tell next?
✨ Comment “BUILD” and we’ll send you our free Brand Clarity Checklist.

10/16/2025

Design that sells before the first sip. ☕✨

For Coffee Uplifts People, we built a retail packaging system engineered to convert on shelf—uniting brand strategy, product architecture, packaging design, and copy into one cultural narrative. Metallic finishes and bold typography telegraph premium flavor and origin; the mission is legible at a glance.

This line was crafted to cut through at Target and Whole Foods and to carry a purpose-driven story—elevating a brand rooted in a 100% POC-owned supply chain and D.I.R.E. values.

What we delivered: Brand Strategy • Product Assortment • Packaging Design • Messaging/Copy • Marketing enablement across retail. Results you can feel—and stockists can measure.

If you’re building a CPG brand and need packaging that moves product and meaning, let’s talk.
Channing & Company — Better Brands by Design.

10/16/2025

10/16/2025

Design that sells before the first sip. ☕✨

For Coffee Uplifts People, we built a retail packaging system engineered to convert on shelf—uniting brand strategy, product architecture, packaging design, and copy into one cultural narrative. Metallic finishes and bold typography telegraph premium flavor and origin; the mission is legible at a glance. 

This line was crafted to cut through at Target and Whole Foods and to carry a purpose-driven story—elevating a brand rooted in a 100% POC-owned supply chain and D.I.R.E. values. 

What we delivered: Brand Strategy • Product Assortment • Packaging Design • Messaging/Copy • Marketing enablement across retail. Results you can feel—and stockists can measure. 

If you’re building a CPG brand and need packaging that moves product and meaning, let’s talk.
Channing & Company — Better Brands by Design.