Channing & Company

Channing & Company Brand Design Studio in New York City. We empower startups and industry leaders to grow and create new brands.

Working with some of the world’s most successful founders, CEOs, and CMOs, we transform bold ideas into industry-defining brands. Entrepreneurial Brand Design — We partner with ambitious creatives, CEOs, CMOs, and entrepreneurs to transform ambitious ideas into industry-defining brands. Our infinity logo is a powerful symbol of our belief in the infinite possibilities of design and collaboration— Channing & Company

Exceptional brands begin with exceptional design.We led the brand strategy, visual identity, packaging evolution, go-to-...
07/13/2026

Exceptional brands begin with exceptional design.

We led the brand strategy, visual identity, packaging evolution, go-to-market strategy, retail marketing, e-commerce, partnerships, and growth strategy that helped transform Coffee Uplifts People from an emerging concept into a commercially scalable consumer brand.

Design is more than aesthetics. It is how a brand decides what matters, what it stands for, and how people should experience it. It brings structure to ideas, clarity to communication, and consistency to growth.

The logo, website, packaging, product, and campaign are only the visible outcomes. The deeper work is the thinking that connects them.

That is what exceptional brand design does. It aligns strategy, identity, communication, and customer experience to build a stronger, more valuable brand.

Channing & Company, led by founder and creative director Channing Bailey | Brand & Marketing, has designed the brand ide...
07/08/2026

Channing & Company, led by founder and creative director Channing Bailey | Brand & Marketing, has designed the brand identity, key art, campaign direction, merchandise, and e-commerce strategy for ROCK STEADY: An Aretha Franklin Tribute, a live solo show starring Alexis Tidwell Bailey (Alexis Tidwell Bailey) at Oak Ridge Playhouse (Oak Ridge Playhouse).

ROCK STEADY marks Alexis’s return home for a full-on soul experience, following her work as the star of Peacock’s Mimi’s Costume Closet, the Beautiful National Tour, and her previous role as Dorothy in The Wiz at Oak Ridge Playhouse.

Backed by a powerhouse live 10-piece band, the show celebrates the timeless music and cultural legacy of Aretha Franklin, moving from classics like “Respect” and “Think” to deep-cut interpretations including “Eleanor Rigby.”

The visual identity was designed to make the show feel bold, soulful, and instantly recognizable. Warm golden-orange tones, dramatic lighting, oversized typography, and a commanding portrait of Alexis create a campaign system rooted in classic soul with the scale of theatrical key art.

In theatre and live entertainment marketing, key art becomes the main visual brand of a show. It has to build emotion, create recognition, and help sell tickets across posters, social media, digital promotion, venue marketing, and ticketing platforms.

For ROCK STEADY, the work extends beyond the poster into merchandise and e-commerce, including apparel, tote bags, promotional graphics, and digital sales assets designed to carry the experience before, during, and after the performance.

Two performances only: August 7th & 8th at 8 PM.
Tickets go on sale now!

Read the case study via the link in our bio.

Agency: Channing & Company, Channing & Company | Brand Strategy, Design & Marketing
Theatre Partner: Oak Ridge Playhouse, Oak Ridge Playhouse
Creative Direction & Design: Channing Bailey, Channing Bailey | Brand & Marketing
Artist: Alexis Tidwell Bailey, Alexis Tidwell Bailey
Executive Artistic Director: Reggie Law, Reggie Law
Photography: Josh Walker, Josh Walker

Husband-and-wife design duo Tom Crabtree and Patricia Callaway of Manual have unveiled the full visual identity for the ...
06/23/2026

Husband-and-wife design duo Tom Crabtree and Patricia Callaway of Manual have unveiled the full visual identity for the Obama Presidential Center.
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The Center, which sits in Chicago’s South Side, consists of a museum, community forum, athletic centre and public park. Opening its doors to the public in recent weeks, it’s expected to bring in over 700,000 visitors annually, and stands as a physical embodiment of the Obama Foundation’s overarching mission.⁠
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Manual’s task was to design a comprehensive visual system that could unify the entire experience – hit the link in bio to learn more.⁠
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Warner Bros. Pictures Animation has unveiled a brand-new opening logo.The updated logo introduces a refreshed look for t...
06/23/2026

Warner Bros. Pictures Animation has unveiled a brand-new opening logo.

The updated logo introduces a refreshed look for the studio and will appear ahead of its upcoming animated projects.

Fans are already sharing their reactions to the new animation and design as Warner Bros. Pictures Animation begins a new chapter of its branding.

What do you think of the new logo?

At Channing & Company, we help brands start, grow, and scale — from creation to refresh, expansion, turnaround, and restructure.

Because a new logo is rarely just a new logo. It signals where the brand is going next.

Need to evolve your brand with clarity?
Follow Channing & Company | Brand Strategy, Design & Marketing or visit ChanningAndCompany.com.

Every championship tells a story. The best ones tell the story of a city. Congrats to the New York Knicks 🏀! The Knicks ...
06/18/2026

Every championship tells a story. The best ones tell the story of a city. Congrats to the New York Knicks 🏀! The Knicks are NBA champs — and New Yorkers share a moment to last a lifetime. 🏀🗽

NYC is more than a city. It’s a collection of millions of individual journeys moving through the same system.

Every day, people board trains in the Bronx, Queens, Brooklyn, Manhattan, and Staten Island carrying different dreams, different struggles, and different destinations.

Occasionally, those journeys converge into something bigger than themselves.

A championship. A movement. A culture.

The brands that become iconic understand this.

They don’t start with products, logos, or marketing campaigns.

They start with people.

At Channing & Company, we’ve always believed the strongest brands are built the same way New York is built: one connection at a time.

Because every great brand, like every great city, is ultimately a network of people who believe in something together.

Hope 2 Heel. A name and mark that move.In 2012, Terrell Hope lost his grandmother to breast cancer. Instead of letting g...
02/02/2026

Hope 2 Heel. A name and mark that move.

In 2012, Terrell Hope lost his grandmother to breast cancer. Instead of letting grief stop him, he turned it into motion—founding Hope 2 Heel, a charity run initiative that’s mobilized thousands in the fight against breast cancer.

Hope commissioned to design an identity anchored by a single mission: motion as meaning.

The mark fuses two symbols into one: a footprint as forward motion, and a pink breast cancer ribbon that sweeps through the form to shape the “H” in Hope—binding awareness to hope and turning each step into action.

Stacked typography creates vertical cadence and momentum; the forward-leaning geometry and negative-space silhouette guide the eye through the name like a single stride.

Up close, it holds detail and meaning; at a distance, it reads as a clear call to participate.

Designed to perform across race bibs, finish-line banners, apparel, and fundraising platforms—instantly recognizable whether you’re running past it or wearing it—so supporters show up and sponsors lean in.

🧭Building something that matters?

For nonprofits and cause-led initiatives seeking world-class identity systems built for trust, participation, and scale—Channing & Company (NYC) designs logos that make your mission unmistakable and your movement inevitable.

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In The Trenches, awareness is survival. This is the symbol.The Trenches is a Black-owned apparel, art, and sneaker bouti...
01/28/2026

In The Trenches, awareness is survival. This is the symbol.

The Trenches is a Black-owned apparel, art, and sneaker boutique in North Nashville—founded by brothers Keith Fulton and NFL cornerback Kristian Fulton.

The name isn’t a metaphor. It’s a lived reality—describing environments where survival demands heightened awareness, discipline, and strategy. Where you keep your head on a swivel.
That intelligence needed a symbol.

In 2021, and the team were commissioned to develop a brand mascot that could carry that story.

Enter the Great Horned Owl: 270º head rotation, nocturnal precision, constant territorial surveillance. Silent. Vigilant. Calculating.

We explored 100+ owl concepts to distill “trenches intelligence” into form: a locked gaze (focus), a forward stance (territorial awareness), sharp geometry (precision under pressure). The forward horn doubles as the “T” from the wordmark, keeping the identity unmistakable even standalone.

A mark that complements the name and carries what it’s all about. Engineered to scale across product, print, and retail signage.

Built in The Trenches. Made for the ones who survive them.

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Channing & Company designs identity systems and brand infrastructure for growth-stage founders—built to scale from product to retail to enterprise.

channingandcompany.com

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What started as a name became mission.What began as product became purpose.From selling coffee to building equity, commu...
01/21/2026

What started as a name became mission.
What began as product became purpose.

From selling coffee to building equity, community, and culture.

Coffee Uplifts People (CUP) set out with ambitious vision: fulfill the uplifting promise of coffee.

Led by , Channing & Company defined the CUP brand strategy and expression—aligning name, mission, and mark into a single system of meaning.

The story is in the CUP. The Coffee Uplifts People logomark is a symbolic toast between two cups—an expression of uplift. At the center lives the U-bean, representing the human stories and shared prosperity the brand exists to illuminate.

Good logos don’t just age well.
They grow with the people they serve.

Strategic Brand Design for Companies Built to LeadChanning & Company is a strategic brand design studio partnering with ...
01/20/2026

Strategic Brand Design for Companies Built to Lead

Channing & Company is a strategic brand design studio partnering with founders, CEOs, and CMOs to build industry-defining brands that drive revenue, scale trust, and shape culture.

We combine brand strategy, identity systems, creative direction, and marketing campaigns to turn bold ideas into scalable, high-performance industry-defining brands.

Ambitious Brands Welcome ♾️

Entrepreneurial Brand Design ♾️ Where Bold Ideas Become Iconic BrandsFollow . We help brands start, grow, and scale with...
01/08/2026

Entrepreneurial Brand Design
♾️ Where Bold Ideas Become Iconic Brands

Follow .

We help brands start, grow, and scale with world-class brand design and performance marketing.

Trusted by Global Icons & High-Growth Startups, we partner with ambitious Founders, CMOs, and creative teams to transform bold ideas into industry-defining brands.

Through the infinite power of design and collaboration, we drive commerce, build community, and shape culture.

We build .

Entrepreneurial Brand Design & Marketing for Ambitious Founders

Unlock your next chapter of growth with strategic brand design and omnichannel marketing engineered to drive revenue, expand influence, and position your company to lead—across retail, digital, and culture.

Start, grow, and scale with Better Brands by Design™

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New York, NY
10105

Opening Hours

Monday 8am - 8pm
Tuesday 8am - 8pm
Wednesday 8am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 8am - 8pm

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