02/17/2026
Most flooring companies don’t know how to monetize projects like this.
Columbia University hardwood refinishing.
This isn’t just craftsmanship.
It’s positioning.
Institutional projects should:
• Elevate perceived value
• Filter low-budget clients
• Attract commercial work
• Shorten sales cycles
Most contractors complete the job.
Few structure it for growth.
If you’re a flooring company sitting on strong projects but not leveraging them…
DM “FLOOR”.
— Kairo
Growth Systems for Flooring Companies