Buzz Generation, LLC

01/05/2026

INDUSTRY CONVERSATION By Adrienne Gurman

🌟 New interview in PLSN with Lori Rubinstein, Executive Director of Behind the Scenes 🌟

I’m happy to share my latest article about “Behind the Scenes,” a charity that helps the incredible people in the entertainment technology industry who work behind the scenes, by providing crucial financial support and mental health resources to those in need, making sure that industry professionals and their families get the help they deserve.

“Our grants are aimed at those who have earned their living in the industry for at least five years. We’re talking about the people who work behind the camera in film, TV, broadcast, the people who work behind the curtain in any live event production, as well as the people who work for the companies that design, manufacture, sell, or rent entertainment technology, lighting, rigging, audio, or scenic equipment,” said Executive Director, Lori Rubinstein.

“On the mental health side, we’re strengthening and expanding existing initiatives and developing new ones. We just launched career expansion/transition resources and are working on communication initiatives because we’re hearing more about how better communication could reduce resentment and conflict. We’re also conducting a new survey called “Exploring Mental Health Needs in a Changing Industry” because there have been massive changes since 2019,” Rubinstein explained.

Please take a closer look at the great work BTS is doing to promote well-being and unity among us all. 🎭💚

11/05/2025

Loved collaborating with PRG’s Josh Karp and Lighting Designer Adam Honoré on this “conversation piece” - the first in a new series by PRG focused on the value of strong partnerships and close communication! 🌟 We’re excited to launch a new conversation series celebrating the partnerships that power live entertainment. Each edition pairs a PRG team member with a creative collaborator to share their stories, lessons and behind-the-scenes insights.

Our first conversation features lighting and stage designer Adam Honoré and PRG Account Executive Josh Karp, longtime friends and collaborators on more than 30 productions. From early theatre beginnings to award-winning Broadway designs, Adam and Josh discuss how communication, creativity and trust drive their successful partnership.

Link 🔗 in comments.

06/27/2025

Such a thrill to see my quote/review used in the promo for The Picture of Dorian Gray! 💚💜

06/03/2025

🎶 I’ve always been a fan of a great story, so when I had the opportunity to interview Joe Ellis of JEM Productions for the June 2025 issue of Projection, Lights & Staging News, I was amazed to discover that his live production company in Madison, WI, began quite unexpectedly! It’s fascinating how sometimes the best ventures arise from the most surprising circumstances. By Adrienne Gurman

❝ I always say that this whole company is a wonderful accident. I had a 15-year career as an airline pilot, a dream I had nurtured since I was seven. But in 2012, I developed vertigo, and that ended my flying career. I have always been a musician, as a hobby, and even before I knew that my flying career was over permanently, I decided to play live music. That is when I found that the sound at some clubs was inconsistent and did not translate the hard work my band and I did to prepare a good show. So, I bought a small PA to make sure the audio would be consistent. Soon, other bands in the area started asking, “Hey, could you run sound for us with your system?” When it became clear that I would never fly again, I decided to start my own business. I totally loved it when I started and it’s that same passion that drives my business today. It started with doing audio, but it has grown to lighting and video as well as trucking, coaches and rehearsal spaces.❞

📖 Read all about Joe and his team of Road Warriors in this month’s Company Spotlight - 🔗 https://www.mydigitalpublication.com/article/Company+Spotlights/4988135/847218/article.html?search=JEM

05/05/2025

“With every show, whether we are talking to a client or an artist, it’s fascinating how different creatives approach the ethos of their live performance. Our usual goal is to ask why we are doing something and what the purpose behind it is. We aim to achieve a final product that reflects the essence of the album—whether it’s the artwork, the mood, or the creative process. Touring often mirrors an album cycle, so our design stems from that,” Sam Krause, Kowboy.

Check out the extraordinary behind-the-scenes story of Faye Webster’s Underdressed at the Symphony Tour in my interview for the May 2025 issue of PLSN. I enjoyed chatting with John Foresman and Sam Krause, the talented designers making waves in concert touring. You won’t want to miss their insights! .co Overall Tour Creative Design / Production: Luke Webster
Tour Production Manager: Kessiah Fumizuki Gordon
Lighting Techs: Matt Mekonen and Erin Peters
Tour Production Assistants: Hailey Mendoza and Carisa Krause

09/30/2024

📣 It is a great honor to be a regular writer 👩🏻‍💻 for PRG, and my latest article on Empire, The Musical, has been a project of immense personal significance. Interviewing the creative team, including Set Designer Walt Spangler and Lighting Designer Jamie Roderick, has given me a unique and profound insight into the complexities of designing a large-scale Off-Broadway musical. I am truly delighted to see the article featured on the Live Design & LDI Tradeshow website! 😊 🎭

Empire: The Musical, which had its premiere at New World Stages this summer, tells the incredible true story about the construction of New York’s iconic Empire State Building. | Empire: The Musical tells the incredible true story about the construction of New York’s iconic Empire State Building.

03/01/2024

We love to see Buzz Generation, LLC colors lighting up the NYC sky!

03/30/2022

Sneak peak of just a few out of many Buzz Worthy exhibits from WHITNEY BIENNIAL 2022: QUIET AS IT'S KEPT

11/16/2021

“Be comforted, dear soul! There is always light behind the clouds.”

06/14/2021

Sweet life in NYC where anything is possible 🔮 🙏🏻

05/21/2021

Celebrating four years of Buzz Generation!

Growing up in NYC in a family of business-owners, I was born with entrepreneurship in my DNA. Throughout my 20+ years in media sales and publishing, the desire to own and nurture my own business never faded. In the summer of 2017, I launched Buzz Generation LLC, a consulting firm providing customized marketing and communications solutions, working directly with business owners and their teams to develop and launch engaging websites, social media channels and content curation on a contract basis. My definition of success is continually surrounding myself with the people who bring out the best in me, and each other - both personally and professionally. I set out to find beauty, grace and style in everything I do, wherever I go.

Thanks to my loyal network of friends and colleagues who have been there with me from the beginning! I can’t wait to collaborate on new and exciting projects and endeavors the next four years and beyond. 🥳