Bovrbon

03/12/2026

AI is getting too good . . .

A credit card sized live bulls**t detector that helps you stay sane in a world full of bulls**t.

02/10/2026

NBCU commentators will use AI Mode to explain complex details in real-time. During the Olympics Opening Ceremony, Google will debut a campaign showcasing Team USA athletes' physical feats and how fans can use AI Mode in Search to explore these moments in depth.

02/10/2026

2026 Super Bowl Commercials. All the official Big Game Spot Super Bowl Commercials and Extended Cuts. This commercial compilation is a collection of the best...

06/24/2025

I still see it every day both in NJ and NYC.

Milton Glaser, famed for the “I❤️NY” logo, designed the NJ Transit logo in the late 1970s through his firm, Milton Glaser, Inc. The logo, featuring a stylized “N” and “J” that form a road or railway, embodies simplicity and clarity, reflecting New Jersey’s transportation network. Its sleek, modern design uses bold lines to convey connectivity and movement. Glaser’s team crafted it to be instantly recognizable, balancing functionality with aesthetic appeal. The logo remains a lasting symbol of NJ Transit’s identity, widely praised for its minimalist yet effective representation of the state’s transit system.

06/20/2025

I like this picture from Tom Pestridge that breaks down the phycological triggers Starbucks uses for their different sized coffees.

Here's the different triggers at play:
1. The Decoy Effect
↳ A strategically placed middle option can make the most expensive seem like the best deal.

2. The Von Restorff Effect
↳ Writing your name wrong, makes it stand out and encourages social sharing and free advertising.

3. The Customization Effect
↳ Allowing endless small choices increases attachment and perceived control.

4. Artificial Constraints
↳ Limited-time offerings increase desire and speed up decision-making.

5. Sunk Cost Fallacy
↳ The more effort people invest, the more committed they become.

6. Status Signaling
↳ Creating visible loyalty tiers taps into pride and exclusivity.

7. Endowment Effect
↳ Writing your name on the cup creates a feeling of ownership.

8. Sensory Branding
↳ Smells, sounds, and visuals build emotional memory and comfort.

By Copyright Course

05/13/2025

Louis Vuitton, Muji and Arc’teryx are among the retailers getting into the food and coffee business in New York City.

05/13/2025

Many Gen Alpha kids help their families make big purchasing decisions, a new study from Razorfish found.

05/13/2025

Ad Age's weekly roundup of buzzy brand-creator partnerships, new updates across social media platforms and the growth of creator-led businesses.

05/13/2025

Inside the local marketing tactics of Jiffy L**e, Verizon, AT&T and more.

12/02/2024

So well done! Apple has just unveiled what may be the most impactful pro-parenting advertisement in the history of American marketing. Have a watch . . .

09/09/2024

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