VML

10/12/2026

How do you turn a moment into a movement?

Last week at the Brand Innovators Summit, VML Executive Officer Jennifer DaSilva and AIG EVP and Chief Marketing & Communications Officer Ed Dandridge came together to discuss how AIG is investing in women’s sports, and how brands can use their story as inspiration to connect purpose, culture, and business to make their mark and lead their lasting movement.

10/12/2026

More technology shouldn’t mean a more difficult end-to-end shopping experience, yet it’s a reality many are experiencing in today’s digital landscape.

Drawing on insights from VML's 10th-edition Future Shopper report, VML Global Chief Strategy Officer Neil Dawson writes for WARC to break down why consumers are abandoning their carts and how brands can regain trust by staying tethered to a universal truth: being human-first.

Learn more: https://bit.ly/4jiYlVI
Download the report: https://bit.ly/4iOxYH1

Many consumers believe the digital commerce experience is undergoing a process of degradation, argues Neil Dawson, VML’s Global Chief Strategy Officer. This issue needs to be addressed – and while AI could be a key part of the solution, it may also reinforce the problem if it is not implemented ...

10/12/2026

Bringing football’s hottest rivalry to the bathroom sink.

VML Brazil and Colgate's Sorriso Brasil launched a limited-edition toothpaste to take on the historic Grêmio vs. Internacional rivalry. Named "Fresh Gre-Nal", the toothpaste features both team emblems and works to cool down the rivalry.

🪥: https://bit.ly/47yvgi1

10/09/2026

Our Inclusion & Impact team showed up to the annual Blackweek hosted in LA this year and it was pretty iconic, to say the least.

VML showed up and showed out at this culture-crafting conference, which brings together powerful voices across numerous industries who are not only shaping the future but defining it with inclusion, creativity and authenticity in every line.

The forum included panels, masterclasses and film screenings touching on everything from AI and creativity, to brands, media and fandom and entertainment and ownership.

10/09/2026

Best in the biz! Four of the world’s top 10 Chief Creative Officers under one roof—and we’re proud to say it’s ours.

Cannes Lions International Festival of Creativity just released its 2026 rankings and VML’s Debbi Vandeven is the world’s No. 1 Chief Creative Officer, with Rafael Pitanguy at No. 3, Bas Korsten at No. 7, and Jaime Mandelbaum at No. 8.

See the full list of VML Network wins and Cannes Lions 2026 rankings: https://bit.ly/4dwTzQI

WPP

10/09/2026

Misfortune? Yes, but not at the 2026 Braze Torchie Awards. 💁🔥

Massive congrats to Wendy's on winning the Creative Excellence Award for the VML-led "Meal of Misfortune" campaign.

1.1 million new loyalty accounts, 7 million tarot interactions, and 311,000 incremental loyalty purchasers—safe to say this collaboration brought some serious heat.

See what won: https://bit.ly/4dOzvcP

10/08/2026

VML ANZ and Colgate-Palmolive’s Cuddly Australia and New Zealand Refresh Rinse made a bodysuit smell as offensively bad as humanly possible, all in the name of science. 🥴🧼

Teaming up with DJ and comedian Dom Littrich, the campaign worked to prove that Cuddly Refresh Rinse can successfully obliterate even the worst activewear "permastink.” Rest assured, the stench met its match, and the suit survived to tell the tale.

You can unplug your nose and check out the work now: https://bit.ly/4AWVWpS

10/08/2026

Ellie Bamford’s trophy case continues to grow, and for good reason. 🙂‍↕️✨

The authenticity, passion, and energy she brings to VML and our industry keeps that well-deserved spotlight shining brightly on the VML Chief Strategy Officer NA as she’s named an honoree of the inaugural 2026 Adweek Agents of Change!

Learn more about this impressive recognition: https://bit.ly/3VUsuAQ

10/08/2026

Society is deserting the present.

Endless scrolling and the looming sense of urgency is taking over our day-to-day, erasing the real traces of what we’ve actually lived.

VML Argentina presents TRAMA Vol. III, “De Tener El Tiempo” (On Having Time), an essay dissecting how digital culture has stolen our relationship with time.

👉 https://bit.ly/3Uf7Vi4

10/08/2026

What will earn a place in tomorrow’s basket?

From emerging technology to changing expectations of value, VML’s Future Shopper 2026 offers a closer look at the signals defining the road ahead for commerce.

Don’t want to be left on the shelf? Explore more: https://bit.ly/4iOxYH1