McCann New York

01/21/2026

Monica Tailor and Mihae Mukaida are heading to The One Show to help the boldest ideas rise to the top in the “Social Media + Creator Content” and “Creative Use of Data + Creative Use of Technology” categories.

Proud to have our leaders join the esteemed One Show jury dedicated to celebrating creative excellence.

12/19/2025

Closing out the week on a high, celebrating McCann NY’s appointment as U.S. AOR for Reckitt’s Essential Home portfolio, including Woolite, Resolve, Rid-X and Easy-Off.

“We’ve seen firsthand the strength of McCann’s strategy and creativity through our work together over the years,” said Julia Mellberg, CMO, Essential Home U.S. “Expanding our partnership across the broader Essential Home portfolio was a natural next step - one that builds on a strong foundation of trust, shared ambition and creative excellence.” 

Congratulations to the Reckitt team! Here’s to a partnership built on trust and powered by creativity.

Head to the link in our bio to read more.

12/20/2022

McCann New York teamed up with Last Prisoner Project on a campaign to pressure both the White House and all 50 state governments to grant clemency to the tens of thousands of American citizens who remain in jails and prisons on non-violent ma*****na charges. It is the same crime that led to Brittney Griner being imprisoned in Russia.

The campaign calls on President Biden and all U.S. governors to "reunite" those people, who languish in jail for actions that are now legal, with their families.

Congrats to our team on such meaningful work!

Little Black Book, The campaign aims for state governors to grant clemency to people who remain behind bars in the US due to non-violent ma*****na-related charges

12/19/2022

The passion that Lionel Messi brings to the game continues to inspire. We’re very grateful for our partnership with Mastercard and spotlighting those rare moments that ignite the spirit in all of us.

12/14/2022

We’re thrilled to see that two campaigns from McCann New York landed on the Ad Age list, “The 30 Best Ads of 2022." Ad Age picked the ads that struck the “right tone” in “a tumultuous and challenging year” in which consumers had to face “an uncertain and polarized world.”

At #20, Ad Age selected our controversial and hard-hitting “Thoughts & Prayers” campaign for March For Our Lives, which documented the gun-control group’s stark message to America’s politicians—a series of body bags arrayed in front of the U.S. Capitol that spelled out the words “thoughts and prayers.”

At #3, Ad Age picked our “Touch Card” campaign for Mastercard. The Touch Card, launched with an accessible, disability-inclusive marketing campaign, is a pioneering new credit card whose design, with grooved notches that allow partially-sighted and blind persons to distinguish the card from all other cards, as well as make it easier to handle, provides these consumers with a greater sense of security, inclusivity and independence. The card is being adopted by other financial institutions across the world.

Congratulations to our teams and thank you to our March For Our Lives and Mastercard clients for their ongoing partnership!

And a shout-out to our sister agency, Commonwealth//McCann Detroit, whose hugely popular “Sopranos” ad for Chevrolet’s all-electric Silverado placed #6.

12/08/2022

JUST IN: McCann New York helped lead McCann Worldgroup to win "Agency Network of the Year" at the 2022 Epica Awards -- our fifth time winning this recognition in the last six years!

We brought home the most awards, winning the Innovation Grand Prix & 2 Gold for our “Touch Card” campaign for Mastercard, plus 1 Silver for “Thoughts and Prayers” for March For Our Lives.

Congratulations to both our Mastercard and March For Our Lives teams and, most importantly, our Mastercard and March For Our Lives clients!

Also - we are proud of all 26 of our sister McCann Worldgroup agencies in 12 countries who contributed to our total win of 29 awards: 1 Grand Prix, 7 Gold, 11 Silver and 10 Bronze. This was a truly global and cross-agency effort. Congratulations to all our teams and our clients around the network.

12/08/2022

Congratulations to Shayne Millington, Co-CCO McCann New York, on her upcoming role as a jury member of the ADC's 102nd Annual Awards. The ADC Annual Awards, part of The One Club for Creativity, is the oldest continuously running industry award show in the world, with winners to be announced Spring 2023.

12/07/2022

We are thrilled to share the news that Mastercard has been ranked #3 on Ad Age’s 2022 “Marketers of the Year” list.

Ad Age surveyed all of the branding innovations Mastercard has launched in the past several years, and wrote: “The establishment of the sonic brand, as well as other adventurous marketing moves, has established Mastercard not just as a leader in the payments sector, but a brand watched by chief marketers across many industries who are looking for ways to break through to modern consumers.”

The story celebrates Mastercard’s journey from multi-sensory marketing through the purpose-driven marketing of the Touch Card, which used an accessible, disability-inclusive marketing campaign to introduce a pioneering new credit card design that provides a greater sense of security, inclusivity and independence for the world’s partially-sighted and blind persons.

We want to send our congratulations to all the teams at Mastercard and thank you for our long and ongoing partnership!

Read the story here: https://bit.ly/3FbgVJG

12/01/2022

"Now What"

Prudential Financial and McCann New York have released their first integrated campaign since announcing their partnership, earlier this year.

Together, they used a behavioral economics insight that feeds on the power of hope to inspire action. So many insurance ads show the bad of what happens, but “Now What” plays into moments of hope rather than fear to encourage consumers to build on new life experiences.

Shayne Millington, Co-chief Creative Officer at McCann New York, said: “Prudential wants to focus on when things go right, because that is the perfect time to start planning for your future and your long-term financial security.”

Congratulations and well done to all involved at Prudential and McCann New York for bringing this fantastic work together! We can’t wait to see what more comes from this partnership.

Prudential promotes focusing on when things go right in its first campaign from McCann.

11/09/2022

Congratulations to our teams and out clients on being named the most-awarded agency at the 2022 Association of National Advertisers (ANA) Multicultural Excellence Awards! The show celebrates the year's best multicultural advertising campaigns across 15 separate and diverse categories of work.

We won five awards in total. The agency won 3 awards for the “Sound It Out” campaign for The Ad Council, in partnership with Casanova McCann: 1 in the African American category, 1 in Audio - Radio, Internet Radio, and Podcasts and 1 in Hispanic. And the agency won 2 awards for “Touch Card” for Mastercard: 1 in Radio, Internet Radio, and Podcasts and 1 in the People with Disabilities.

In addition, our sister McCann Worldgroup agency Performance Art won 2 awards for the “Black Elevation Map” campaign for Black & Abroad: 1 in Digital/Social/Mobile and 1 in Small Budget.

To see the complete list:

The ANA is proud to announce the winners of the 2022 Multicultural Excellence Awards! Winners were announced at the special 2022 Multicultural Excellence Awards gala on November 7th.