Brand Groupies

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Brand Groupies

A women-owned strategic communications agency serving the built industry. We’re obsessed with your brand.

09/01/2026

“To have somebody who can focus on [creating content] full time is massive.”

The days of one social media person doing it all may be numbered. In this clip from the Brand Groupies Podcast, Alexander Stein, Head of Social Media for M18, an Orchestra Company, talks about how his definition of the ideal social team is evolving.

🎧 Full episode linked here:
Apple Podcasts: https://podcasts.apple.com/.../77.../id1336590849...
Spotify: https://open.spotify.com/episode/6mjXgprMq4I9r0Y512OqrY
YouTube: https://www.youtube.com/watch?v=SyH6V9auucA

08/25/2026

In this clip from the Brand Groupies Podcast, M18, an Orchestra Company, Head of Social Media Alexander Stein talks about why there’s no one recipe for social success - and why brands need to be paying attention to what influencers and creators are doing.

As Alex puts it, they’re often “the best barometer for what’s going to then go to the brand side.”

🎧 Full episode linked here:
Apple Podcasts: https://podcasts.apple.com/.../77.../id1336590849...
Spotify: https://open.spotify.com/episode/6mjXgprMq4I9r0Y512OqrY
YouTube: https://www.youtube.com/watch?v=SyH6V9auucA

08/21/2026

A new episode is now LIVE on the Brand Groupies Podcast 📣

From photographing the biggest names in live music to shaping social strategy for high-profile hospitality brands, Alexander Stein, Head of Social Media at M18, an Orchestra Company, has built a career around understanding what makes people stop, look, and engage.

Alex joins Carey Balogh to talk about what it takes to cut through an increasingly crowded social landscape. They get into balancing creativity with performance, building cohesive social strategies, navigating the evolving influencer landscape, structuring and mentoring teams for success, and why direct feedback makes the work better.

Check it out here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/77-alexander-stein-of-m18-public-relations-an/id1336590849?i=1000784652769
Spotify: https://open.spotify.com/episode/6mjXgprMq4I9r0Y512OqrY
YouTube: https://www.youtube.com/watch?v=SyH6V9auucA

08/12/2026

"If you're marketing to everyone, you're marketing to no one." 🎯

Ashley Richards, Founder of E Squared Marketing, shares why knowing exactly who you're talking to is the biggest advantage big brands have over small ones. Build your client avatar, name them, know their role, and niche down.

Hear more on the Brand Groupies Podcast:
Spotify: https://open.spotify.com/episode/0CvxAcxamIhiDbMTvSE9a6?si=095aaa790bef4837&nd=1&dlsi=8d4eef6c08c6444a
Apple Podcasts: https://podcasts.apple.com/us/podcast/76-ashley-richards-of-e-squared-marketing/id1336590849?i=1000777767969
YouTube: https://www.youtube.com/watch?v=ZDLb-coWt38

08/11/2026

Client relationships aren't transactions - they're partnerships. 🤝

Brand Groupies Founder & Chief Brand Officer Carey Balogh shares why long-term relationships are at the core of how we work with clients, from celebrating their wins right alongside them to earning the trust that lets them focus on their jobs while we make them look great.

🎧 Hear more on the Women in AEC Podcast, hosted by Bryce Batts

Find the full episode here: https://podcasts.apple.com/us/podcast/your-company-brand-is-talking-whether-you-are-or-not/id1590870145?i=1000767523765

07/31/2026

The Brand Groupies team was out and about soaking up the sun and client fun this July! ☀️ Here's what we've been up to:

🎧 Signed a new client for our Podcast Media Tour (PMT) service! We can’t wait to start booking this incredible leader on industry podcasts and up level their executive visibility.

🎙 Recording upcoming episodes with Christian Giordano of The Anti-Architect Podcast (Season 5!) — stay tuned.

🏕 Attending Mancini Duffy's annual Summer Camp, one of our favorite events of the year, and spending time with their incredible team and families from all over the nation.

💡Catching up with Cherise Lakeside and the RDH team in NYC. We've been fans (aka groupies) of Cherise and the ARCAT podcast "Detailed" for years, so meeting in person was such a treat.

🍻 Client lunch-ing with the dream team Lauren Maxted and Meagan Magrini at Barnacle Bill's (IYKYK).

🏙 Celebrating Robin Reigi as she stepped into her new role at The Gibson Showroom during the IIDA NY Annual Meeting.

📸 Catching up with our favorite office neighbor, Eda Kilkey — the PR maven behind some of your favorite reality TV stars. PR girls in the house!

07/29/2026

"If you can't sell it at a stoplight, it's too long." 🚦

Ashley Richards, Founder and CEO of E Squared Marketing, shares her rule of thumb for cutting through the noise: if a customer can't buy or book something in the time it takes to hit a stoplight, the message is too long. Attention spans are shrinking, so speak to what people need, not just what you offer.

🎧 Hear more on the Brand Groupies Podcast here:
Spotify: https://open.spotify.com/episode/0CvxAcxamIhiDbMTvSE9a6?si=095aaa790bef4837&nd=1&dlsi=8d4eef6c08c6444a
Apple Podcasts: https://podcasts.apple.com/us/podcast/76-ashley-richards-of-e-squared-marketing/id1336590849?i=1000777767969
YouTube: https://www.youtube.com/watch?v=ZDLb-coWt38

07/20/2026

You may be interviewing candidates - but they're interviewing you, too.

Listen as Brand Groupies' CEO Lauren Sleeman discusses how the next generation of talent researches prospective employers before ever applying, and why your social presence plays a bigger role than ever in attracting candidates who align with both your business and your culture. 🎯

Hear more on the Women in AEC Podcast, hosted by Bryce Batts: https://podcasts.apple.com/us/podcast/your-company-brand-is-talking-whether-you-are-or-not/id1590870145?i=1000767523765

07/15/2026

"Wrong presentation, wrong audience."

In this clip, recent Brand Groupies Podcast guest and SW&A Storyteller-in-Residence Hurst Williamson shares one of the fastest ways to miss the mark with your business messaging.

🎧 Give it a listen, then check out the full episode: https://open.spotify.com/episode/1MJdUmfb2JWEt5yopOxiXY

07/09/2026

"We're actually getting worse at how to make content connect with people."

There's no shortage of content. The real challenge is creating communication that people actually remember.

In this clip from the Brand Groupies Podcast, Hurst Williamson, Storyteller-in-Residence at SW&A, explains why authentic storytelling has become one of the most important leadership skills in today's workplace.

🎧 Link to full episode: https://open.spotify.com/episode/1MJdUmfb2JWEt5yopOxiXY

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http://www.brandgroupies.com/

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