Macaroni Creative

Macaroni Creative Branding & design studio specializing in the food and beverage industry.

We’re a husband and wife design team specializing in branding, packaging and web design for the food and beverage industry.

Long overdue look at the branding and packaging we created for 🍻We leaned into bold, illustrative can designs inspired ...
04/20/2026

Long overdue look at the branding and packaging we created for 🍻

We leaned into bold, illustrative can designs inspired by the Catskills, each one capturing a different sense of place while building a cohesive system across the lineup. Alongside that, we refined the brand mark to give Rip Van Winkle a stronger, more ownable presence.

Always a good time working with a local brand too.

Some more brand work for our friends at ☀️🌊
10/28/2025

Some more brand work for our friends at ☀️🌊

Keeping the summer vibes alive with more of our work for Spring Laker ☀️
10/23/2025

Keeping the summer vibes alive with more of our work for Spring Laker ☀️

Bringing in the holiday with our branding and packaging for . Inspired by summers at the shore, this is the perfect dri...
07/02/2025

Bringing in the holiday with our branding and packaging for . Inspired by summers at the shore, this is the perfect drink for the beach (or pool in our case) this weekend. ☀️🏖️

Some more illustrations and collateral from our rebrand. 🥤
06/11/2025

Some more illustrations and collateral from our rebrand. 🥤

After our initial brand refresh and seltzer packaging design, we refreshed C&C’s soda and cooler packaging systems. Each...
06/02/2025

After our initial brand refresh and seltzer packaging design, we refreshed C&C’s soda and cooler packaging systems. Each line is designed with a unique look, but feels cohesive with the overall C&C brand.

has been delivering quality beverages at an affordable price since 1865, but their packaging began feeling dated. They ...
05/22/2025

has been delivering quality beverages at an affordable price since 1865, but their packaging began feeling dated. They were looking for a rebrand & packaging system that would emphasize their longstanding history while appealing to younger audiences. We took inspiration from their vintage soda packaging and paired it with a lively color palette and fun illustrations. This created a look that felt fresh while embracing the nostalgic experience of cracking open a cold soda at your local bodega.

We started with a redesign of their seltzer and later expanded to dozens of flavors, product lines and varying sizes (over 80 SKUs total.)

Some more brand work on this cold day for ☕️
02/18/2025

Some more brand work on this cold day for ☕️

We leveraged a tall, condensed typeface for Wonderbon’s logotype to abstractly communicate melting. It also helped the l...
02/03/2025

We leveraged a tall, condensed typeface for Wonderbon’s logotype to abstractly communicate melting. It also helped the longer brand name feel prominent horizontally on a slim can.

To help the brand feel more cohesive, we refined and expanded upon the playful illustration style used for their “small...
03/01/2024

To help the brand feel more cohesive, we refined and expanded upon the playful illustration style used for their “small batch” line (originally created by Ega Elanda.) This included new type treatments, engaging callouts, a larger library of illustrations and fun animations. We reimagined how everything from emailers, social posts, print ads and shippers could come together to capture their bold, creative vibe and eclectic range of flavors.

We're so excited to show off some the branding and design work we've done for , a wellness company that has created a l...
07/05/2022

We're so excited to show off some the branding and design work we've done for , a wellness company that has created a line of all-natural drinks to promote better sleep and relaxation.

Most of their competitors had a more sterile, scientific look (similar to bottles you might find in the supplement aisle) so in order to stand out, we created a series of eye-catching, monochromatic illustrations to be used throughout the branding and packaging. The immersive scenes are meant to represent the sense of calm you feel when drinking their products, while also tying into the name of the brand (by depicting the great outdoors.) 🌲😴

Address

New York, NY

Website

Alerts

Be the first to know and let us send you an email when Macaroni Creative posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Macaroni Creative:

Shortcuts

Share

Category