10/27/2025
Cannes Lions International Festival of Creativity 2025 saw some of the world's most exciting media work take the spotlight. Among them was a standout from OMD Netherlands. We're proud to share that Maccie, created with TBWAINEBOKO for McDonald's, earned a Silver Media Lion in the Media - Use of Mobile category.
By combining bold ideas, digital fluency, and seamless agency collaboration, the team delivered a campaign that truly reflects what it means when We Create What's Next.
Jens van der Wegen, Strategy Director OMD
Netherlands commented: "The coolest brief ever -
'create something cool'. A briefing that proves, with collaboration across 3 agencies, mutual trust, courage, and creative brilliance, you can craft something truly remarkable and impactful that wins prizes."
Huge congratulations to everyone involved.