03/12/2024
LinkedIn is a powerhouse for B2B companies hoping to make the most of social media.
And did you know that employee-shared posts get 561% higher reach than corporate posts? Why? Because people connect with people. When company leaders and employees share their stories, it opens up opportunities for genuine connections and discussions, making social platforms like LinkedIn not just a networking platform, but a community.
Here are some tips for getting your team involved:
1. Lead by Example: Encourage senior leaders to be active on LinkedIn by sharing insights and company news. Their involvement can inspire the rest of the team.
2. Content Creation Workshops: Organize workshops or webinars on creating engaging content for LinkedIn. Cover basics like storytelling, personal branding, and the technical aspects of posting.
3. Content Calendars: Provide employees with a content calendar filled with key company events, product launches, and industry news they can talk about from their perspective.
4. Recognition and Rewards: Recognize and reward employees who actively share and engage with content on LinkedIn. Highlighting their efforts can motivate others.
5. Engagement Groups: Form internal groups for employees to like, comment, and share each other's posts. This can help kickstart engagement and reach.
Sure, LinkedIn has a professional vibe to it, but that doesn't mean your posts have to be generic. Be true to yourself—it's what people want to see.
What are some of your go-to tips?