Moburst Mobile Marketing

Moburst Mobile Marketing Moburst is a full-service mobile-first digital agency that propels companies into category leaders through AI-powered marketing.

We help global brands grow with strategy, creative, media, and development. Ready to accelerate your growth?

By the time someone reaches your app store listing, they may have already picked a competitor 📱They ask an AI assistant,...
08/22/2026

By the time someone reaches your app store listing, they may have already picked a competitor 📱

They ask an AI assistant, read a synthesized comparison, and arrive pre-qualified. That breaks a mobile growth model built for a long education phase, one that doesn't exist anymore.

We've compiled a four-pillar framework for mobile growth in the AI era: A*O, Answer Engine Optimization (AEO), paid acquisition, and real-time testing.

Read the full framework on TNW: https://thenextweb.com/news/moburst-ai-powered-mobile-growth-playbook

*O

08/20/2026

For 20 years, winning meant ranking No. 1 on .

That game is changing. More than a quarter of buyers now skip search entirely and ask who to trust. The models are already picking winners in your category today, with or without you.
So we built , with our co-founder, Lior Eldan, stepping in to lead it.

Learn how you can own the AI answer in the first comments ⬇️

"The   buried my post."Every brand has said it. Until now, no platform would confirm it.  just open-sourced the code beh...
08/19/2026

"The buried my post."

Every brand has said it. Until now, no platform would confirm it.

just open-sourced the code behind its "For You" feed and started rolling out a tool that shows whether your account or posts have been labeled by its ranking systems. For anyone running social, that's a real signal for why Reach moved.

🔴 Two limits worth knowing: access is still rolling out (with established accounts prioritized), and X is keeping its rule-enforcement models private to prevent manipulation. So the data shows what got flagged, not why.

🟢 But the precedent is the story. Once one platform lets you audit your own distribution, the rest get asked why they don't.

Either way, we'll be reading the fine print so your strategy is built on what's actually happening, not what the algorithm wants you to assume.

07/27/2026

⚠️ A website has been impersonating Moburst. Here's what you need to know:

We recently identified a fraudulent website designed to impersonate Moburst in an attempt to deceive potential clients and collect payments. The site has since been taken offline and reported to the relevant authorities.

How to verify you're dealing with Moburst:
1. Our only official website is moburst.com. Treat any other website claiming to represent Moburst as suspicious.
2. We'll never ask for payment, login credentials, or sensitive personal information through any other website.
3. If something doesn't feel right, verify it directly. Visit moburst.com and contact us through the website to confirm the communication - regardless of which domain, email, or message it came from.

A quick note about email: most of our communications come from .com, though our recruitment, influencer, and UGC teams also use a small number of dedicated domains. If you're ever unsure whether a message is legitimate, please verify it with us through moburst.com before responding.

If you've come across a suspicious website, email, social media account, or job offer using the Moburst name, please report it to us so we can investigate and take action.

07/17/2026

Most marketing teams are pumping out AI-generated content at volume, assuming that more content in the market automatically means better marketing results.

Jason Chung, Senior Mobile Growth Manager at Microsoft Copilot, thinks that's the wrong approach.

In our Marketing Forward webinar series, Jason shared where he sees things heading over the next 24 months. Watch the full recap here: https://www.youtube.com/watch?v=KKYu4O9vElQ

Brands are just people who make things for other people.That's how Jaymi Bauer, Founder & CMO of Vaquera Group, put it w...
07/13/2026

Brands are just people who make things for other people.

That's how Jaymi Bauer, Founder & CMO of Vaquera Group, put it when she joined our Marketing Forward webinar series.

Her point: people can feel the difference between a brand that's consistent about who it is and one that's performing. No amount of targeting fixes that.

Would your brand pass the test if it were a person?

"What's in your wallet?" was just the beginning.Moburst is proud to announce Robert Lee as our new Vice President of Bra...
06/19/2026

"What's in your wallet?" was just the beginning.

Moburst is proud to announce Robert Lee as our new Vice President of Branding! 🚀

By definition, a brand is IRREPLACEABLE in the audience's hearts and minds.

With Rob's 25+ years building iconic brands across finance, fashion, media, and beyond - including Capital One, BMW, Ralph Lauren, Kenneth Cole, and Newsweek - he brings a rare caliber of storytelling to Moburst's growing full-funnel capabilities.

Performance drives growth. Brand makes it irreplaceable. Rob is here to make sure our clients have both.

Read the full announcement: https://www.globenewswire.com/news-release/2026/06/16/3312661/0/en/moburst-names-veteran-brand-storyteller-robert-lee-vice-president-of-branding.html

The brands that learn to operationalize AI will pull ahead. We're building the team to make that happen 🚀  is proud to a...
06/17/2026

The brands that learn to operationalize AI will pull ahead. We're building the team to make that happen 🚀

is proud to announce Salam Beasan as our new Vice President of AI and Innovation!

With 15+ years spanning Microsoft, eBay, and Similarweb, Salam brings rare depth across data strategy, product development, and generative AI - and will lead the continued buildout of our proprietary gOS (Growth Operating System).

Read the full announcement: https://www.citybiz.co/article/859400/moburst-names-salam-beasan-vice-president-of-ai-and-innovation/

Moburst is proud to welcome Melissa Gruhin as our new VP of Creative 🚀Melissa brings over a decade of creative leadershi...
06/03/2026

Moburst is proud to welcome Melissa Gruhin as our new VP of Creative 🚀

Melissa brings over a decade of creative leadership, with client work spanning Netflix, Hulu, HBO Max, the Grammys, Marriott Bonvoy, and more. She joins at a pivotal moment as we continue evolving into a full-funnel AI growth agency where performance and storytelling work together.

This is what the next chapter of Moburst Creative looks like.

Read the full announcement: https://www.globenewswire.com/news-release/2026/06/03/3306122/0/en/moburst-strengthens-leadership-team-with-hire-of-melissa-gruhin-as-vice-president-of-creative.html

05/29/2026

Research shows 64% of C-suite executives changed their vendor decision after an AI engine weighed in - not a peer recommendation, not a case study, just an AI answer.

This is where B2B decisions are being made now.

In a recent episode of the Agile Brand podcast with Greg Kihlstrom, Founder & CEO Gilad Bechar breaks down why AI visibility isn't a marketing nice-to-have, it's where your pipeline is won or lost.

Listen to the full episode here: https://podcasts.apple.com/us/podcast/moburst-ceo-gilad-bechar-on-winning-in-the-age-of/id1455031182?i=1000768856341

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