Trailblaze Growth Advisors

11/30/2022

How can you craft personalized campaigns that avoid spooking audiences and destroying brand-consumer trust? TBGA writes about when personalization runs up against privacy ---> bit.ly/3XC9jZ0 for Harvard Business Review

It makes sense that marketers lean on personalized email marketing: Email is consumers’ preferred way to receive brand communications (and it does not hurt that email boasts an impressive $42-to-$1 return on investment). But with privacy concerns percolating, you need to reassure consumers that they can trust you with their credentials...

10/28/2022

"Empathy is the foundation of an effective marketing strategy. But it’s not always channeled tactfully..." Read about How to Get Empathetic Marketing Right.

TBGA's latest for Harvard Business Review. bit.ly/3F3SlvN

Empathetic marketing reached an intense crossroads in 2020, when the pandemic prompted many brands to respond to collective grief — some with success, and many coming off as utterly tone-deaf. That doesn’t mean that brands need to shy away from channeling empathy in their marketing, however; aut...

10/27/2022

A great online experience is key for any brand. Fail to meet expectations and watch your bounce rate 🚀

An accessible experience is really about sound design. Design > Accessibility > Reach. Get with the program and improve your brand's accessibility. Read TBGA's latest for Campaign US ---> bit.ly/3gmGsXk

Most brands’ approaches to accessibility can best be described as haphazard — but the path is relatively straightforward.. From Campaign US

10/25/2022

"Being truly empathetic means being genuine, and emotional marketing campaigns created to seize cultural moments come across as insincere at best and manipulative at worst." TBGA's Christine Alemany sheds light on How to Get Empathetic Marketing Right for Harvard Business Review ---> bit.ly/3F3SlvN

10/20/2022

Accessible design is good design – it benefits people who don’t have disabilities as well as people who do. Read about how brands are increasing their reach from the right side of the debate. TBGA Chief Design Officer, Caroline Jerome on the matter... Why is accessibility an afterthought for marketers? ---> https://bit.ly/3gmGsXk
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09/22/2022

How does the Marvel Universe relate to your own origin story?

TBGA talks about personal brand and authenticity for William Arruda and Forbes in 3 Personal Branding Mistakes Job Seekers Must Avoid ---> bit.ly/3faJ621

09/21/2022

A brand may occasionally stumble. The challenge is how to recover from a fall.

When missteps happen, consumers may be upset by a brand's actions, but they are still looking for it to behave consistently. How can brands exit the danger zone?

Trailblaze Growth Advisors CEO, Christine Alemany writes about Brand Safety Strategies To Help You Regain Credibility---> https://bit.ly/3R1IPvm. Her latest for The Marketing Insider.

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