MRI-Simmons

MRI-Simmons MRI-Simmons is the leading provider of insights on the American consumer. To learn more, visit https://mrisimmons.com, or follow -Simmons on Twitter.

With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior. MRI-Simmons combines best-practice survey methodologies with an innovative technology platform and advanced data visualizations. MRI’s Survey of the American C

onsumer® is the industry standard for magazine audience ratings. In parallel, the company has been at the forefront of innovation, significantly accelerating the time to insights for brand builders, strategists, planners and sales regardless of their data acumen. Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner.

34% of fans, 51 million Americans, identify as “super fans”, and they will be watching, attending, and engaging in gam...
09/23/2024

34% of fans, 51 million Americans, identify as “super fans”, and they will be watching, attending, and engaging in games this season, making them reachable and ready for your advanced campaigns. Read our latest blog here: https://bit.ly/3THVGHw

🎡 Theme park-goers tell us they prioritize spending on travel over other purchases. Interested in reaching this group of...
06/26/2024

🎡 Theme park-goers tell us they prioritize spending on travel over other purchases.

Interested in reaching this group of passionate spenders for your campaigns? Contact us today to learn how to activate this target (or virtually any other target) today! https://www.mrisimmons.com/about/contact/

The industry is big business! Women in particular tell us they're always looking for new ways to live healthier, and n...
06/25/2024

The industry is big business! Women in particular tell us they're always looking for new ways to live healthier, and nearly 1 in 4 have taken a vitamin or supplement in the past week.

We previously shared where retirees intend to travel, but what will they do when they get there? Our latest data reveals...
06/24/2024

We previously shared where retirees intend to travel, but what will they do when they get there? Our latest data reveals these travelers' attitudes & behaviors, including

🏨 what kind of hotels they prefer
🎣 what activities they're looking for
👋 who they want to interact with

It's not controversial to love getting new gadgets, but the US Southern census region leads the charge in this area. 17%...
06/18/2024

It's not controversial to love getting new gadgets, but the US Southern census region leads the charge in this area.

17% of households in the South tell us that they "always upgrade to a new cell phone as soon as the latest model is released." 🤳

A key theme we've noticed across our data is that Americans are prioritizing their mental health. Among women specifical...
06/17/2024

A key theme we've noticed across our data is that Americans are prioritizing their mental health.

Among women specifically, several stress management strategies stand out. About a quarter of US adult females tell us they use socializing to manage stress, and a similar number use shopping as a way to unwind.

Retiring soon? You probably have travel plans lined up! With MRI-Simmons USA, we can segment domestic travelers by their...
06/17/2024

Retiring soon? You probably have travel plans lined up!

With MRI-Simmons USA, we can segment domestic travelers by their intention to retire in the next year. So where are future retirees heading?

The top 3 states are:

☀️ Florida
🏝️ Hawaii
⛰️ Alaska

Retired or not, where are you traveling to in the next year?

American gamblers that play casinos don't just try their luck under the watchful eye of the pit boss - they also play th...
06/13/2024

American gamblers that play casinos don't just try their luck under the watchful eye of the pit boss - they also play the lottery and place sports wagers.

Who and what is motivating travelers to visit theme parks? In many families, the adults make the call - but there are st...
06/12/2024

Who and what is motivating travelers to visit theme parks?

In many families, the adults make the call - but there are still 13% who say their child made the decision to visit.

Most adults who visit theme parks want thrills & adventures out of their vacations.

Contact us to learn more about American travelers - including what theme parks they visited last year! https://www.mrisimmons.com/about/contact/

While voice assistants might see like they're already everywhere, the category still has room to expand. One in 10 Ame...
06/11/2024

While voice assistants might see like they're already everywhere, the category still has room to expand.

One in 10 American adults aged 25-34 intends to purchase a new smart home hub in the next 12 months.

For more on Americans' technology purchase intent, check out MRI-Simmons USA: https://www.mrisimmons.com/our-data/national-studies/usa/

83% of American travelers love doing research on locations before going on vacation, and would rather book the trip them...
06/10/2024

83% of American travelers love doing research on locations before going on vacation, and would rather book the trip themselves online than use a travel agent.

More than half of last year's domestic travelers made lodging reservations themselves.

To learn more about these insights, or to see what else there is to learn about American travelers, contact us today: https://www.mrisimmons.com/about/contact/

Online gambling has taken on a new life in recent years, with most major casinos and sportsbooks launching dedicated dig...
06/06/2024

Online gambling has taken on a new life in recent years, with most major casinos and sportsbooks launching dedicated digital platforms and promoting them heavily.

Which consumers use these platforms the most? According to our data, they lean male between ages 35-49.

There's more to discover about online gamblers in MRI-Simmons USA: https://www.mrisimmons.com/our-data/national-studies/usa/

Address

200 Liberty Street, 4th Floor
New York, NY
10281

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+18662564468

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