Socially Powerful

Socially Powerful A leading, award-winning global influencer marketing agency with headquarters in the US (New York) and the UK (London).

We connect brands with influential creators to deliver culturally relevant campaigns that drive engagement, awareness, and performance. Global Full Service Social Marketing Agency, making marketing count. Born out of the love of telling stories and creating, we drive marketing campaigns that ensure our clients win.

09/25/2025

This week’s episode takes you inside the reality of closing out the year at a global agency.
We’re talking finance, pressure, and planning, with Kalab, our finance manager, as he breaks down everything that goes into an end-of-year wrap-up and what’s on his radar for the next 12 months.

Also in this episode:
💼 Our UK team gathers for the monthly agency roundup
😅 We ask the team: “Who actually has the worst job here?”
🗽 Our CEO Majid reveals his next big move: heading to New York
📈 From back-office insights to front-line strategy, this episode is a reminder that growing an agency takes more than creativity.
It takes clarity, operations, and serious number-crunching.

If you're into business vlogs, agency life, or want a real look at how year-end actually works behind the scenes, this one’s for you.

09/18/2025

It’s launch day and this is the final chapter (for now) of Don’t Get Me Started with Abby Boom.

After weeks of behind-the-scenes building, back-to-back shoots, and guest interviews from across the creator world, Abby Boom drops her first-ever podcast into the world.

You’ve seen her with YeahMad, helped build the OG Crew, and now in this episode you’ll follow Abby through:
🎙️ A powerful sit-down with guest Cecily Hitchcock
📸 Reflections on filming her first podcast series
🚀 The exact moment her podcast goes live
💬 Abby’s raw reaction to the launch and first feedback

If you’re a fan of creator podcasts, Australian YouTubers, or want a real look at what it takes to build a podcast brand this is your behind-the-scenes pass.

Whether you stream on Spotify, YouTube, or TikTok “Don’t Get Me Started” is now live, and Abby Boom is just getting started.

09/16/2025

This week, Abby Boom takes over the podcast world and we’ve got the full behind-the-scenes look.

Known for her viral content with YeahMad and The OG Crew, Abby is now cementing her place in the UK podcast scene. In just one week, she joins:
🎙️ Behind the Screens: our in-house show with no filters
🎙️ Have a Word: one of the UK’s biggest comedy podcasts
🎙️ Don’t Get Me Started: her own creator-led series featuring guest Thomas Green

From navigating back-to-back interviews to meeting new audiences, this episode captures what it really looks like when a creator goes all in on podcasting.

Whether you’re a fan of Abby Boom, building your own podcast brand, or just curious about the UK’s podcast landscape, this one’s packed with insights, laughs, and a whole lot of personality.

Subscribe to follow Abby’s journey as she builds Don’t Get Me Started into one of the most exciting creator podcasts of the year.

09/04/2025

Balancing babies and business... we’re back with another episode of the Socially Powerful vlog.

This week, our founder James reflects on becoming a dad (again!) while helping launch one of the most exciting creator-led podcasts we’ve worked on to date: Don’t Get Me Started with Abby Boom.

From newborns to new ventures this episode is all about finding balance, embracing the chaos, and building something meaningful at work and at home.

In this episode:
📸 Abby’s first podcast photoshoot
🎤 Back-to-back episodes with Micky Overman and Isaac HP
🎙️ How we bring a creator-led podcast to life; strategy, production and all

With offices in London, New York and across Europe, we’re a global agency helping brands connect with culture and documenting the journey every step of the way.

08/29/2025

This week’s episode is a big one 🎙️
You know Abby Boom from YeahMad and founding Australian YouTube group The OG Crew, but now you get to see “different Abby” in a completely different way. Come with us as we launch Abby Boom’s new podcast: Don’t Get Me Started with Abby Boom.

From designing the set to recording her first episode, you’ll see how we built her dream show and what it takes to launch a podcast in a matter of weeks, with one of social media’s most locked-in creators.

🎙️ Abby Boom’s first day on set
🎥 Behind the scenes of building a podcast
🌎 Guest prep and global talent flying in
💡 How we produced a high-quality show in weeks

Whether you're a fan of Abby Boom, a content creator, or curious about how to start a podcast from scratch, this episode has everything; creative direction, talent management, and a few surprises along the way.

08/21/2025

In Episode 14, we go big… literally.

Our founder James is on a mission to take our podcast game to the next level 🎙️

From Fleet Street to Bermondsey to London Bridge, we’re touring new spaces that could become the future home of a multi-set podcast studio. Some are sleek (and pricey), some are massive (but rough around the edges) and the decision isn't easy.

All of this unfolds while James is waiting for one very important phone call: his wife could go into labour at any minute.

Building the future… while preparing for his own.

08/14/2025

In Episode 13, we slow it down and zoom in on something way bigger than business.

Our founder James is about to become a dad for the second time 👶

So before he steps away from work, we follow his final day in the office…

And join him on a walk with his wife to reflect on what parenthood means to them, from their firstborn Louie to the little one on the way.

This one’s about more than leadership.

It’s about love, legacy, and everything that comes after “signing off.”

08/07/2025

Welcome to Episode 12… where the work stops (briefly) and the chaos begins 🍸

This week, we take you behind the scenes of our summer party — but not before a very important office meeting and a few predictions about who’s going to go the hardest…

🥂 Pétanque, food, and karaoke
🤫 The planning chaos before the party starts
💬 Hangover cures, party predictions & messy moments
😅 And a whole lot of sore heads the next day

Because culture isn’t just what happens at your desk, it’s what happens when you take the team out of the office and into madness.

Like, comment and subscribe for more 🍻

07/31/2025

Episode 11 is all about growth… the kind you can’t fake.

Every year, we bring in a new wave of fresh grads. And every year, we’re reminded why this is one of the most important things we do.

🧠 From chaos and coffee chats to campaigns and leadership roles, this is how Socially Powerful builds future leaders, from the inside out.

In this episode:
🎙️ Our CEO reflects on why interns matter
👥 Past interns (now leaders) share their journeys
📦 We revisit first days, first tasks, and first “I belong here” moments
💬 Advice, stories and mistakes from the wider team

If you’ve ever wondered what real growth culture looks like… it starts here.

07/24/2025

In Episode 10, we go beyond vlogs… and into business building.
🎙️ It all starts with one idea: build a podcast empire.
💡 Our founder pitches a bold new venture
🤝 Can we convince the CEO
📊 Competitor analysis, strategy debates, and big visions
🎯 We bring talent management into the plan
👀 And start building the team from day one

This could be our biggest move yet… and we’re taking you inside it.

Watch the very beginning of a business in the making.

07/17/2025

This week, we take you behind the scenes of a tough but honest moment:

We didn’t win the global RFP we were pitching for… and it stings.
In Episode 9:
🚫 We break the news to the founder and key team members
🧠 Reflect on what went wrong (and what we’d do differently)
🏆 Share how we did win other briefs that same week
🤝 And tee up a new opportunity already on the horizon

You can’t win everything… but you can learn from everything.

This is the real side of agency life. Watch the full story now.

07/10/2025

Big news to kick off Episode 8:

🎉 We’ve been nominated for a Great British Entrepreneur Award... Global Entrepreneur of the Year 👏

But it doesn’t stop there...

🎙️ We sit down with JoeyJokes on Behind the Screens
🏆 Jack goes desk-to-desk asking: Who actually has the best job at Socially Powerful?
📊 We drop our monthly roundup... the wins, the learnings, the real talk
💸 And of course, a quick catch-up with our finance manager

This one’s all about culture, characters, and celebrating the moments that make building a global agency worth it.

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