07/30/2026
This holiday season could look very different from recent years. And leaner shelves might be the reason retailers finally protect their margins.
Our latest Coresight Research Holiday 2026 Midyear Update projects 4.4% year-over-year growth in Q4 US retail sales. That would beat holiday 2025 and land in line with the 2022 to 2025 average. But the more interesting story sits underneath the headline number.
Inventories are lean, and that changes everything.
Consumer goods imports are down year to date, not just against last year's tariff-driven pull-forward but against two and three years ago. In dollar terms inventories look stable, but tariffs are inflating those values, which means actual units are thin. If lean supply meets strong demand this holiday season, the result is less discounting, higher full-price sell-through and likely earlier shopping. Better margins, not just bigger top lines.
Consumer sentiment has turned a corner too. The net share of consumers planning to spend more this holiday reached 7.1% in June, recovering from a post-conflict low of negative 1.6% in March.
But here's the part every retailer needs to internalize: this is a K-shaped recovery. We estimate $100,000-plus households accounted for roughly 54% of all US retail spending in 2025. The momentum is real, but it's concentrated at the top.
And the path isn't clear. The September 30 budget deadline, November 3 midterms, SNAP changes and shifting fuel prices could each move sentiment before Q4 closes. The Fed now projects 3.6% inflation for 2026, up sharply from 2.7% in March.
Strong momentum, lean inventory, an uneven consumer. The retailers who plan for all three win the season.
Read the full report - https://hubs.ly/Q04rjMfh0