Tractenberg & Co.

Name: Tractenberg & Co.
Address: 116 E 16th Street, New York, NY, 10003, US
Telephone: +12129297979

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New York, NY
Tractenberg & Co.

Tractenberg & Co. prides itself on creating custom-designed, strategically focused campaigns that are individually tailored to each client’s need.

Full-service, boutique style communications agency delivering in-depth, high-quality public relations, influencer marketing and social media to beauty, fashion, and lifestyle clients. Founded in 1999 in New York City by leading Public Relations Executive Jacquie Tractenberg, Tractenberg & Co is a full-service, boutique style communications agency that delivers in-depth, high-quality influencer mar

keting, public relations and social media to beauty, fashion, and lifestyle clients worldwide. From traditional media outreach to cutting-edge new media services, event production to cause-related marketing campaigns, influencer relations, multi-cultural marketing aid, and strategic social media—Tractenberg & Co. takes a multifaceted approach to tell compelling brand stories across all platforms. www.tractenbergandco.com

04/23/2026

Gloss, glow, and a full-spectrum glam moment. ✨

We hosted an immersive experience at the NY Kao Salon Academy, bringing together top editors and influencers for a head-to-toe transformation. From customized high-shine color and gloss treatments to expert nail artistry and flawless makeup, each guest moved through a curated journey designed to elevate every detail.

A celebration of luminous hair and polished beauty - this was gloss, redefined for the season ahead.

04/17/2026

Color Wow has officially come clean about its newest asset. To introduce the new Money Laundering line to media and creators, we hosted an exclusive evening inside The Vault Wall Street.

The two-step system’s luxe, high-shine ethos was brought to life through a series of unforgettable content-driven moments, immersing guests in the formulas’ scandalously-rich results from the moment they arrived.

There’s nothing quite like a night with the Color Wow team!

04/16/2026

📍110 Greene St., Suite 1107, New York, NY 10012

03/19/2026

In celebration of Molton Brown’s newest fragrance, Tea Ceremony, we hosted an immersive experience at Remedy Place.

Industry insiders stepped into a multi-sensory environment inside Remedy Place designed to help them slow down and tune in—where every detail channeled the grounding notes of matcha, green tea, and amberwood.

More than a fragrance launch, Tea Ceremony was brought to life as a ritual—rooted in self-care, balance, and modern luxury.

03/13/2026

Two iconic brands, one unforgettable collaboration. C.O. Bigelow x Piece of Cake Moving have teamed up to launch the Moving Day Glow Up Kit - bringing a little luxury and a lot of thoughtful detail to the first couple of nights in your new home. Designed for those first days when everything is still in boxes, the kit gives you the essentials you need without digging through your belongings. It’s the perfect way to unwind, refresh, and settle in after a long moving day - or a thoughtful gift for a friend who’s about to move so they have everything they need within reach.

We love a partnership that turns a hectic moment into something special. Stay tuned for more on this incredible collaboration. ✨📦

03/12/2026

Yesterday in LA, we hosted a “Stock Your Kit” event with Kao Salon and three of its leading brands - Goldwell, KERASILK, and KMS Hair - timed to coincide with the influx of celebrity artists in town for the weekend’s biggest awards show.

The moment brought top talent together to exchange red-carpet insights and stock their kits with premium products, ensuring Kao Salon brands are in the hands of the artists creating looks for one of entertainment’s most high-profile nights and beyond. ✨

03/11/2026

An inside look at ’s exciting year of newness to come, featured in today’s WWD. Industry legend, visionary and Atwater founder, Chris Salgardo continues to change the grooming game and we are here for it.

03/10/2026

Celebrating the women building, leading, and redefining industries. We’re proud to see Victoria Jackson and Kim Wileman of No Makeup Makeup and Shai Eisenman of Bubble recognized in this latest list of standout female entrepreneurs shaping the future of business from Inc. Magazine. Their innovation, resilience, and leadership continue to raise the bar.

03/06/2026

Dr. Brandt Skincare turns 30 this year. To celebrate the milestone and introduce the new Wrinkle Release Serum, we hosted an epic day of facials for beauty editors at Casa Cipriani. The brand’s exclusive med spa protocol delivered science-backed skin transformations, immersing industry insiders in the innovation that has defined the brand since day one.

02/13/2026

For the Hot Hair Hotline launch, we took a campaign concept and engineered it into a fully immersive environment — live styling moments, a custom phone bank installation, fragrance immersion, interactive gifting, and layered creative that made every square foot intentional.

With the Nader Sisters in attendance and the campaign unfolding in real time, the space became more than an event — it became the brand.

This is experiential, the way we do it: concept-first, detail-obsessed, and impossible to ignore.

02/12/2026

Flawless makeup starts with flawless skin. 💫

Our Talent and PR divisions partnered with as the official skincare sponsor of the NYFW show, working alongside renowned makeup artist to prep models with Perfect One’s signature essentials.

Address

116 E 16th Street
New York, NY
10003

Telephone

+12129297979

Website

http://www.tractenbergandco.com/

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