First Tube

ENGINEERING & AMPLIFYING MOMENTS
Experiences + Content + Impact

09/13/2024

Over the past three years, First Tube has grown a strong partnership with several agencies to help expand Mastercard priceless™ experiences to cardmembers globally. From evolving the loyalty platform and scaling reach through a custom branded online environment where cardmembers can engage with talent, these experiences have driven loyalty and made exclusive experiences accessible for all valued cardmembers. Featuring cooking demonstrations, mixology classes, panel discussions, sport lessons, among many more, First Tube has been involved in over 50+ events with 50+ unique talent and 10+ enterprise partners. The Mastercard priceless platform is a trailblazer in a new wave of loyalty marketing that fosters a deeper connection with your customers through unique experiences.

08/15/2024

Behind-the-scenes with our production team at the Magic Mile for an electrifying collaboration between HEYDUDE and NASCAR! 🚗💨

First Tube was tapped to develop and produce content for the launch of HEYDUDE’s footwear collaboration with NASCAR. Our crew hit the track at New Hampshire Motor Speedway for two days of high-octane fun, capturing the essence of NASCAR’s fast, loud and energetic atmosphere and highlighting the new line. The shoot featured an incredible group of creators, The Hockey Guys, who brought their A-game as content collaborators.

With over 130 shots on our shotlist, we had our work cut out for us. But with careful planning and teamwork we breezed through the shotlist with time to spare. We’re thrilled with the results and are thrilled to share some of the finished product. A huge shoutout to our production team for their hard work and quick turnaround, and to .hockeyguys for their enthusiasm and energy on set.

🎬 Big thanks to .ransom for making magic at the Magic Mile.

04/10/2024

To drive renewed interest leading up to Season 2 of Fire Country, in partnership with CBS, we created a two-part experience that celebrates the music of the show while revisiting episodes from Season 1. The program was hosted by Cody Alan and featured performances by Warren Zeiders, Ashley Cooke and Wade Bowen. Check it out by visiting the link in our bio 🤠🔥

03/18/2024

First Tube artists are dominating the charts! Congrats to Jack Harlow, SZA, Morgan Wallen, Teddy Swims and Tate McRae! 🏆🎶

03/08/2024

Happy International Women’s day! Today
we celebrate all of these powerful women who we are proud to call a part of the First Tube family!

12/25/2023

Wishing you a very happy and prosperous holiday season from everyone here at First Tube! In the holiday spirit, we want to thank you for your continuous support over the last year. May this season be filled with laughter, love and good music. Rock steady!

11/17/2023

Sending a huge congrats to the incredible for leading the pack with nine Grammy nominations this year! Don't miss her incredible performance with Grey Goose Essences — check it out in the link in our bio! 🌟🏆✨🎶🎉

11/01/2023

brought the first ever The General Sound Studio Live featuring to Atlanta. What a show! Be sure to check out the full performance by clicking the link in our bio, you won’t want to miss it!

09/14/2023

Congratulations to on winning "Best R&B" VMA for her song "Shirt" as well as her 6 other nominations. Make sure to check out her incredible First Tube performance by clicking the link in our bio! 🎵🏆🌺

08/03/2023

Remember when we went live with Michelob Ultra for The Ultimate Ride, an epic high-energy 60-minute concert performed by Zedd and cycling experience led by Demar Jackson? Click the link in our bio to check it out! 🍻

07/27/2023

Last year, and joined forces to kick-off . Witness the unforgettable New York City rooftop performance by clicking the link in our bio! 🌴

07/21/2023

We are deeply saddened to hear of the passing of Tony Bennett, a true music legend. We had the honor of working with him and Lady Gaga as he continued to perform after receiving his Alzheimer's diagnosis. Throughout his life, he continued to recognize the importance of connecting through music. May he rest in peace.

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75 Varick Street
New York, NY
10013

Website

http://www.firsttube.com/

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