Brent Herrig Photography

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Brent Herrig Photography Food, Cocktails, Culinary Lifestyle Photographer & Director Contact Brent for your Food and Beverage Photography or video needs.

Brent Herrig Photography specializes as a Food Photographer, Drinks Photographer, Portraits Photographer and Culinary Lifestyle Photographer and Director. Everything surrounding the Culinary world ranging from plated food, cocktails, culinary lifestyle, interiors, restaurant, portraits and motions including cinemagraphs, gifs and short form motion work. Brent works with both Advertising Agencies and directly with brands and businesses to help them achieve their photo and video needs for any part of their marketing. Brent enjoys the collaboration of helping his clients achieve great visuals that are impactful and make the potential customer stop and pay attention.

The images that hold up across markets are the ones that never leaned on location.A campaign built for a brand operating...
10/07/2026

The images that hold up across markets are the ones that never leaned on location.

A campaign built for a brand operating across the UK and the US cannot anchor itself visually to a place. The moment a shot reads too specifically as one city, the other market loses the connection. The approach that works is to go deeper into the hospitality moment itself: the food, the light on a table, the detail of a service interaction, not the skyline or a street that reads as one city. Experience first, geography secondary.

This is the conversation most multi-market hospitality briefs need to have before the shot list is written. Every image that has to work in New York and London needs to be planned with both markets in mind from the start. A details-and-experience-first approach is not a creative compromise. It is the only plan that does not require a reshoot.

10/02/2026

The spicy margarita is honestly my favorite cocktail taking something classic and spicing it up the same thing goes for creative content I had a photo that I had that I took into AI and created a video out of then I broke down the ingredients and then assembled it into a video and this is what we're actually seeing.

If you want to learn more about this follow along for more.

10/02/2026

Spicy Margaritas are honestly my favorite. Taking something classic and spicing it up!

The same thing goes for creative content. I had a photo and needed to prompt it in a different way, so we broke down the ingredients and then made a few moving videos from the actual product then edited it together.

This is a great example of expanding your creative work with existing assets.

10/01/2026

Omakase Sushi treats the individual ingredients with respect and honor. Giving each item the room to shine.

Edit made possible with AI editing and motion graphics.

09/30/2026

The Belvedere x Chandon summer campaign ran across banner ads, social platforms, a website, blog posts, and print. All of it came from one production day. Hero stills of each brand individually and together, two cinemagraphs, a full recipe video shot in stop motion.

That range is only possible when the asset set is designed before the shoot day begins. Most clients do not think about format variety at the planning stage, so they end up needing additional content later when something different is required and there is nothing in the library to cover it.

This is for any brand or hospitality group that has felt that gap: the campaign ready to run, but the assets not built to carry it.

Restaurants with food photography on delivery platforms receive more than 30% more orders than text-only listings. That ...
09/23/2026

Restaurants with food photography on delivery platforms receive more than 30% more orders than text-only listings. That gap appears in GrubHub platform data, Deliveroo figures, and Cornell University research on menu photography, consistently, across separate markets and platforms.

This post is for restaurant operators, hospitality groups, and brand teams who know their current imagery is not performing but haven't tracked where the losses actually show up. It maps three specific places the cost hits: delivery platform order volume, brand erosion as weak images get indexed and cached across aggregators and review platforms, and the paid media tax that raises cost-per-click on every dollar of ad spend when the creative is not pulling a click.

https://brentherrig.com/insights/articles/real-cost-bad-food-photography

Every plate on a table is already changing before the camera gets to it. Steam thins, gloss flattens, a char mark reads ...
09/23/2026

Every plate on a table is already changing before the camera gets to it. Steam thins, gloss flattens, a char mark reads differently a minute after it's plated. I wrote this piece because most conversations about food photography start with lighting and styling and skip the part that decides the shot: knowing which second of a moving dish to keep, and whether the finished frame does the job a specific brand needs, not whether it looks good on its own.

This one's for anyone who's booked a food or restaurant shoot before and walked away unsure why some images landed and others didn't: chefs, restaurant owners, brand managers, anyone weighing what separates a usable photo from a pretty one.

https://brentherrig.com/insights/articles/what-decides-a-culinary-photograph

Crispy skin does not wait. On a food set everything is built before the plate arrives: camera locked, light shaped, stan...
09/22/2026

Crispy skin does not wait.

On a food set everything is built before the plate arrives: camera locked, light shaped, stand-in dish dialed, backup plate on deck. The cooking happens last. That is the whole trick to a shot like this one.

That is why the prep conversation matters more than the gear conversation. Plan the set around the food's timing and the dish shows up looking the way the chef intended.

Running a campaign in two cities used to mean two shoots, two crews, two budgets, and a hope they would match.Content de...
06/22/2026

Running a campaign in two cities used to mean two shoots, two crews, two budgets, and a hope they would match.

Content demand is growing too fast for that model. The fix is hybrid production: shoot strong source assets once, then extend them per market. One hero plate becomes the New York winter menu and the California summer terrace. A still becomes a motion loop. A horizontal frame becomes a square and a vertical reel.

The shoot is still the foundation. AI scales the visual language, it does not invent it, and it stays under human direction the whole way.

Full breakdown at the link in bio.

06/16/2026

The new brentherrig.com is live.

Rebuilt around how the work actually happens now — Photo & Motion Production and a Hybrid AI Creative Studio in one place. Commercial stills, cinematic motion, and AI-assisted assets for global brand campaigns, NYC to London.

Same eye behind the camera. New look, faster pipeline.

See it → brentherrig.com

Address

25 W. 132nd Street
New York, NY
10037

Opening Hours

Monday 7am - 4pm
Tuesday 7am - 4pm
Wednesday 7am - 4pm
Thursday 7am - 4pm
Friday 7am - 3pm

Telephone

+15165968546

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