Nogood

A team of growth leads, creatives, & data scientists unlocking rapid growth for iconic brands.

11/10/2022

Tapping into UGC can minimize your social creation efforts and maximize results all while building your brand community, equity, and authority.

When building a social presence across multiple channels, content doesn’t need to be recreated each time. UGC can drive your omnichannel social strategy by providing assets for both organic and paid social channels.

We’ve included some best practices and UGC stats that make the argument undeniable.

Read the full article on building a UGC driven social strategy on the NoGood blog.

11/09/2022

📚 Welcome back to NoGood marketing school. We’re talking CTR, what it is, and why it’s important.

11/02/2022

An omnichannel strategy, as it pertains to social media, works well for content creation and channel diversification while still maintaining a consistent brand voice, messaging, visual identity, and positioning.

We’ll take you through how to choose your social channels and how you can optimize your content creation efforts by repurposing it across your channels.

⏩Come back for part 2 where we’ll discuss plugging UGC video into an omnichannel strategy and read the full article on the NoGood blog at the link in bio.

10/25/2022

Come for the emails, stay for the clothing.

’s emails are hard to ignore due to their witty and attention-grabbing copy which has garnered both Twitter fans and email list growth.

Here’s why their copywriting is so successful:

✍️ They stick to a very clear, distinctive brand voice
✍️ They’re reactive and play into timely trends and cultural references
✍️ Rather than playing by the rules, they lean into eccentricity and controversy to garner attention

10/18/2022

📊Growth marketers have large amounts of data to sift through and analyze in order to successfully run campaigns, gain learnings and insights, and draw upon conclusions. Data visualizations has become a significant skill set that allows us to comprehend what’s presented to us, draw connections, and make the decision-making process more efficient.

Data visualization tools such as are able to distill data into bite-sized chunks that are crucial to the comprehension and analyzation of large amounts of data.

Whether you are looking to use a comprehensive visualization tool or creating graphics for content, here are five quick takeaways of the benefits of data visualization. 📈

Head to the NoGood blog to read why Tableau is our tool of choice and 5 more benefits data visualization can offer.

10/10/2022

So you want to implement a performance branding strategy? 🤔

Recognizing the need for change in marketing strategies doesn’t mean there is a simple way to approach that shift. But lucky for you we’ve provided a roadmap on how you can get started on integrating performance branding into your marketing strategies.

09/09/2022

As brands double down on paid social budgets and switch their focus to short-form platforms such as TikTok, it may seem as though email marketing has gotten left behind. But quite the opposite is true as email marketing revenue is set to hit $11B by 2023.

Though social media marketing may be one of the more popular tatics today, email marketing is tride and true. In fact, email marketing has the highest ROI in comparison to any other marketing strategy - that’s $36 for every $1 spent! 💰

Now, we’re defintiely not saying to ditch your social media marketing strategy. Rather than picking one over the other, consider using both strategies to create an omni-channel experience for your audience. Target your Facebook audience with relevant content that drives engagement and email capture, then enter that warm lead into your email list and follow up with nurture campaigns.

Email marketing isn’t dead. Rather, having a holistic approach rooted in testing, learning, and optimizations, you’ll be able to scale, automate, and get the most bang for your buck.

📧 Read our full email marketing blog at the link in bio.

08/25/2022

As we learn more about Google’s Helpful Content Update, we know that this won’t just be for single landing pages. Google’s new SEO update will affect content site-wide, meaning sites that contain high amounts of search engine-first content will be less likely to perform in Google rankings.

To ensure your website continues to rank, you’ll want to go through every landing page and ask yourself the following questions to ensure your site contains people-first content in order to be classified as “helpful” by Google’s standards.

08/24/2022

🎉New to the NoGood Growth Marketing team is Nicole Teh!

Nicole joins the team as our newest Senior Growth Manager. A curious learner, Nicole is passionate about solving real world problems and was a product manager after diving into the world of advertising technology at Google and Amobee. Nicole has her roots in the SEA startup world and joins us all the way from Singapore with experience scaling startups in both Web2.0 and Web3.0.

Nicole is an avid foodie and if she’s not checking out the latest restaurant or speakeasy in NYC, you can find her spending time at the park and reading about NFTs.

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We are a team of growth hackers, engineers and creatives who got tired of the no good marketing fluff. We specialize in B2B, SaaS & eCommerce growth marketing and data analytics.