09/02/2022
If you haven't added Facebook retargeting into your social media marketing strategy, you are missing your chance to get your ads in front of previous website visitors.
Not sure if this is something you should be doing?
Let's break it down ⬇️⬇️⬇️
➡️How does retargeting with Facebook pixels work?
When someone visits your website, your site places a cookie/ pixel in their browser that allows you to track about their actions on your site (which pages or products they visited).
➡️Facebook Advertising syncs this information with your account to choose who to target.
You can focus on:
✨Behavioural retargeting - people who visited and engaged with your site before.
✨Contextual retargeting - people with similar habits and preferences to your audience, but on other sites.
➡️Why are Facebook retargeting ads so effective?
Facebook’s users spend, on average, 38 minutes on the platform. This creates a great opportunity for you to reach former visitors and customers.
➡️They target people who’ve already been to your site!
Retargeting ads differ from standard Facebook ads because your ads are targeted towards people who’ve already been on your site, and have shown interest in your brand, and offerings. It takes the guess work out of running ads online.
➡️Retargeting ads can be used to boost new item sales!
You can also use retargeting ads to promote specific items, new offers and product releases to previous customers. You just need to segment your audience based on their purchase history to show them an ad that matches their interests.
Will you be adding Facebook retargeting to your marketing strategy?? Let us know below!