05/25/2026
Most founders think their social media problem is content.
Albert Arshakyan, Head of Social Media & Creative Strategist at TCF, thinks it’s something else entirely.
After running social for crowdfunding campaigns that raised millions, he’s pretty sure the founders who underperform aren’t posting too little. They’re building the wrong thing.
They’re chasing attention.
In crowdfunding, attention doesn’t pay. 🤝 Trust does.
And the founders who get this right pull up to 10% of their total campaign funding from a channel most of their competitors are ignoring.
Episode 4 of TCF Creator Chronicles is Albert’s full system.
He covers:
→ What trust actually means in crowdfunding
→ How organic social, PR, and influencer marketing work as one system
→ Why founders need to be the cornerstone of their own content
→ Why ghosting your audience kills your conversion
→ Where AI helps in content and where it backfires
→ Why founders need six months before launching to build and warm up their community
Swipe through for the breakdown. ⬇️
6 months out from launching? DM us “CAMPAIGN.” We’ll review your social and tell you what to fix first.
To watch the full episode, find the link in the bio. ☄️