Stackpole-PPG

Stackpole-PPG We are a full-service strategic marketing communications firm who connect consumers to the brand in

Our first Brand Workshop is already spoken for.Now we’re giving another one away.Most rebrands don’t fail because of des...
02/24/2026

Our first Brand Workshop is already spoken for.
Now we’re giving another one away.

Most rebrands don’t fail because of design -- they fail because alignment happens after decisions are made.

The Stackpole—PPG Brand Workshop fixes that first.
Entry Deadline: Midnight March 13th. Visit: https://hubs.li/Q044yRl60

10/22/2025

When a professor speaks fluent Gen Alpha... and nails it.

If you haven’t seen this yet — it’s worth the 90 seconds.
A professor breaks down the modern college syllabus in Gen Z / Gen Alpha speak… and absolutely crushes it.

It’s funny, but also… kind of sobering. Because this is the next generation of your customers (and your employees).

They communicate differently.
They expect differently.
And they bank differently.

Most bank and credit union leaders are still whistling past the graveyard — assuming Gen Z and Gen Alpha is “the distant future.”

They’re not. They’re the market right now.

If your brand, your digital experience, or your message still speaks “bank,” it might be time for a language refresh.

That’s exactly what our Brand Workshops are designed to do — to help your team see, hear, and speak to the next generation of account holders before someone else does.

Check out https://hubs.li/Q03PLg5_0 for details. Or Download our white paper,
“The Gen Z Perception Gap Is Real—And It’s Killing Growth for Community Institutions" here: https://hubs.li/Q03PLgsy0

Too many bank and credit union rebrands stop at the logo. The result? A shiny rollout that fades fast.That’s why we crea...
10/02/2025

Too many bank and credit union rebrands stop at the logo. The result? A shiny rollout that fades fast.

That’s why we created RebrandMyBank — a dedicated microsite that’s now the go-to destination for financial institutions preparing to rebrand.

Inside, you’ll find our proven approach, including patented Brand Workshops that bring employees into the process so your new brand feels authentic and launches with built-in brand advocates.

Read our launch blog to learn more: https://hubs.li/Q03L_X830

Did you know that only 1 in 4 Gen Z consumers consider a traditional bank or credit union their primary financial instit...
10/01/2025

Did you know that only 1 in 4 Gen Z consumers consider a traditional bank or credit union their primary financial institution?

But here’s the twist—50% say they’d switch for a better experience. So what’s standing in their way?

It’s not the product. It’s the Perception–Activation Gap.
In our recent webinar with The Financial Brand, we explored what Gen Z really expects from their financial providers—and why most community institutions are falling short not because of tech, but because of outdated brand signals and internal silos.

In this follow-up blog post, we break down:
• What Gen Z wants (and why they don’t see it from CFIs)
• 5 cultural shifts that you can make now
• Real-world actions to close the perception gap
• A clear path to rebrand for Gen Z growth

Read the full blog and watch the Webinar replay here: https://hubs.li/Q03LHT9c0

Ready to realign your brand and culture for Gen Z?
Explore our Brand Workshops and case studies at https://hubs.li/Q03LHPvB0

09/24/2025

When it comes to rebranding it's not an exercise in cosmetic refinements—but a matter of aligning the brand with a strategic initiative.

Ledyard partnered with Stackpole-PPGto overhaul its visual identity, rebuild its website, and launch a digital banking sub-brand— with one goal in mind: to support bank leadership's vision and go-forward strategy.

What we delivered:
A fresh, modern visual identity relevant to today's digital natives
A customer-first website that leads users to take action
A digital banking experience designed to suit today's banking behaviors

It's still early, but we're already seeing some positive results:
App downloads +28%
Website engagement +42%
Meta and OLV performance > 2x benchmark

See how brand, tech, and UX came together to move a community bank forward: Read our blog: https://hubs.li/Q03KS1lj0

Thinking it's time to rebrand? Visit https://hubs.li/Q03KS3Ll0

Gen Z is 2X more likely to open a new account this year.But are they opening it with you—or your competitor’s app?Stop l...
09/10/2025

Gen Z is 2X more likely to open a new account this year.
But are they opening it with you—or your competitor’s app?

Stop losing them before they start.

Read Our Blog and Download Our Whitepaper: “Why Gen Z Onboarding Is the Key to Loyalty” https://hubs.li/Q03HQKCw0

Don't miss Stackpole—PPG team with Tom Sullivan Jeff Greenler and Kevin Kuchinski as they present and discuss the opport...
09/05/2025

Don't miss Stackpole—PPG team with Tom Sullivan Jeff Greenler and Kevin Kuchinski as they present and discuss the opportunities and challenges surrounding the acquisition, onboarding and converting the next generation of digital natives to PFI Customer status.

Culture, Brand & The Gen Z ‘Digital Banking Perception Gap’
Wednesday, September 10, 2025 at 2 PM ET

Register Here: https://hubs.li/Q03H7mML0

08/20/2025

Gen Z trusts tech companies more than banks to manage their money. If that stat doesn’t rattle your boardroom—it should.

Here’s what to do about it. Read: "Winning Gen Z: The Future of Banking"
https://hubs.li/Q03DBZKM0

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Many financial institutions still base their marketing budgets on a flat percentage of assets. It’s easy to justify, but...
06/09/2025

Many financial institutions still base their marketing budgets on a flat percentage of assets. It’s easy to justify, but in today’s environment, it’s increasingly ineffective.

In 2025, growth-oriented banks and credit unions are shifting to objectives-based budgeting—an approach that aligns marketing investment with strategic business goals.

Our latest blog post and whitepaper explore this transition to cover:

• A framework for aligning marketing budgets with enterprise priorities
• Why traditional benchmarks are no longer sufficient
• How brand investment drives long-term efficiency and differentiation

Learn how leading institutions are reframing marketing as a strategic growth lever—not just a fixed cost.

Read the Blog: https://hubs.li/Q03rncsq0
Download the Whitepaper: https://hubs.li/Q03rnbTT0

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Is your banking app designed to only complete tasks—or also to build relationships? Most digital banking tools stop at t...
05/27/2025

Is your banking app designed to only complete tasks—or also to build relationships? Most digital banking tools stop at transactions. That’s not enough anymore. Gen Z wants their financial partner to be just that—a partner.

Check out our latest piece on why your app should act more like a branch: welcoming, helpful, and human: https://hubs.li/Q03plLnX0

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Address

Box 87
Newburyport, MA
01950

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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+19784636600

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