Cater Verse

09/16/2022

Many things called "branding" are only tools of branding, misleading you about what your brand actually is.

Your brand is defined by people’s perceptions and is based on their experiences with your brand.

While your brand is one thing to one person, it could be entirely different for another. And neither person is wrong.

Branding is the process you take to shape your brand in the eyes of your customers to make your brand:

✅ easily recognizable
✅ give your customers a consistent experience
✅ give them a reason to prefer your brand over the competition

A brand is never what you say it is. It is always going to be what a customer says it is.

Branding is what is done to help influence a customer’s feelings about your brand.

Branding can happen with or without your efforts, though.

The tools of branding can help you take more control over what people feel about your brand so you can build a catering brand that you're proud of:

⭐ Brand Strategy
⭐ Brand Values
⭐ Brand Promise
⭐ Standards and Processes
⭐ Creative Expressions
⭐ Customer Experience (CX)

When done right, branding helps to control how people see you.

When done consistently, it helps you protect your brand by never compromising your efforts... Ever.

09/09/2022

There are over 30,000 catering businesses in the U.S. How do you stand out from the competition and not be forgotten?

Here are 5 ways to turn your catering business into a memorable brand.

There are over 30,000 catering businesses in the U.S. How do you stand out from the competition and not be forgotten? Here are 5 ways to turn your catering b...

02/01/2021

We are excited to share this project for SunSmoke Cafe! A startup food service and catering company serving assisted living facilities in the Atlanta Metro area.

Our mission was to establish the brand positioning, brand name, and visual identity for SunSmoke Cafe introduced into the market as a hospitable and wholesome food service provider.

Identifying the target audience and psychographics helps established the need for who the brand will speak, thus determining a visual direction.

Does your brand's visual identity speak to the audience to see the growth of your business?

For more info check out at https://taterverse.com/project/sunsmokecafe/

01/25/2021

“Friend of Mine” is arguably the best place to be in your audience’s mind to strengthen lifetime connections. People will always remember who made them feel valued enough to be helped. How can you help your audience with your service(s) without selling them a thing?

Simple: teach them what you know. How-To videos and D.I.Y. Tutorials are great ways to engage with your audience and welcome them into your world.

Makeup artists and hairstylists are already trending heavily with video tutorials and can continue this trend.

Caterers limited by the pandemic can still get a favorite dish into their audience’s homes by sharing a recipe or making a how-to video. Sharing kid-friendly recipes is an excellent way to engage families during their time together.

During these times, establishing your brand as a helpful resource or even just providing easier ways for people to “get by” will heavily impact your survivability.

Check out more tips for your brand at https://bit.ly/3p43KAW

01/24/2021

Zoho Social has proven to be the best tool for our social media management needs. We feel like we've tried all of the options out there & never got that all-in-one solution for our platforms, analytics, publishing direct to IG, and team engagement. Enter Zoho Social

01/19/2021

People still want connection. After months of lock-down, they yearn for it! Not only will hosting conversations with your audience on Facebook Live be a big move, but scheduling and hosting actual live stream events will be an excellent way to keep audiences engaged and entertained.

Musicians live streaming special concerts, DJs streaming mix parties, and churches streaming their services. Being limited to gatherings of less than 10 does not have to mean less than ten viewers; it could very well mean more than you would normally get in live attendance.

And who knows: it just may change how you work with events in the future.

What will you do to maintain and build interaction with your audience? The irony in all of this is that social distancing could very well bring you closer to your audience than ever before.

Connect with them now.

Check out more tips for your brand at https://play.taterverse.com/survive-covid19

01/18/2021

Honoring Dr. King on this day! Often, we can find ourselves giving 10,000% for our businesses, for our brands, for our jobs, for our grind.... yet those things only a fraction of your human story.

Have you been giving that same amount of effort in support of your family? Your friends? Your neighbors? Serving no personal gain... just serving support?

If the past 365 days has shown us nothing, it has shown what will matter to us most in the end. When the dust settles, who will be standing by you?

And more importantly, who will you be standing by?

01/14/2021

Many people overlook viewing YouTube as a legitimate social media tool that can be used to engage directly with your audience. It’s not just a space to host videos and never visit them again.

You can start real conversations on YouTube. There is no better time to get your YouTube channel on brand and begin putting together content that is not only educational and entertaining but also introducing content that asks questions.

This is a huge positioning opportunity. Where will you fit in?

Check out more tips for your brand at https://play.taterverse.com/survive-covid19

01/11/2021

We're excited to celebrate the new online home we've built for our longtime partner, the Be-Ruth Foundation! This new platform will be a game-changer for teen girls seeking education and activities.

Follow Be-Ruth Foundation and visit their new home at www.Be-Ruth.org

09/25/2020

Before you slide into a designer's DM saying, "I need a logo," there's one thing you need to make sure you have developed first.

If you want long-term customers, then this is way more important than your logo will ever be. And without it, your logo isn't nearly as impactful.

Your logo shouldn't be as high a priority as you may think. Before telling a graphic designer you need a logo, make sure you have this crucial piece first.

06/30/2020

Join us in wishing Happy Birthday to Daryl today! Daryl joined the Tater Verse team this year as a Graphic Designer and quickly became a force in our brand identity and web development processes. While linking remotely from Orlando, Daryl seamlessly fits in and connects with the Tater Verse movement and we're thrilled to unveil his contributions that have helped launch the brands we've partnered with. Happiest of Birthdays, Daryl! 🎉

06/19/2020

Let's get free.