The Larson Group

The Larson Group We are The Larson Group - A creative marketing agency specializing in retail, real estate, and hospitality. Impactful Communications. Inspiring captures.

Flashback Friday to one of our favorite hospitality branding projects — Hotel Citrine in Palo Alto.Designed to thoughtfu...
01/30/2026

Flashback Friday to one of our favorite hospitality branding projects — Hotel Citrine in Palo Alto.

Designed to thoughtfully blend vibrancy with sustainability, Hotel Citrine offers an intuitive, elevated experience for business travelers and leisure guests seeking a more mindful place to stay. We had the pleasure of shaping the brand and creative direction, crafting a story that reflects both the energy of Silicon Valley and a commitment to eco- and socially conscious living.

From concept to ex*****on, every detail was designed to inspire connection, purpose, and a sense of place—making Hotel Citrine a truly distinctive hospitality experience.

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Newport Beach, CA
92663

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