09/30/2023
It was 2 a.m., and I was exhausted, mentally preparing to stay up late to launch a new coaching program.
In my stomach, the familiar knot of knowing embarrassment was coming…
You see, all my previous launches had failed.
I tried every marketing tactic imaginable – long-form webinars, persuasive videos, free mini-courses, social media promotions, and even cold calling.
I spent thousands of hours trying to get everything perfect, hiring the right people to help me, and wracking up thousands in expenses…
But the results were always sporadic and short-lived.
The truth is, I had no real strategy in place.
I just frantically tried the latest tactics, hoping something would stick.
It felt like all I was doing was throwing spaghetti against the wall and hoping something would stick..
Of course, this haphazard approach gave me mediocre results.
My launches would create brief bursts of sales - but could never sustain momentum long-term.
Just brief spikes between agonizing droughts…
Droughts where paying the bills became difficult...
And I had no idea whether I would make rent that month.
I knew I couldn’t keep operating this way.
Without a strategy, I’d certainly burn out fast or lose everything and be forced to get a JOB!!
There had to be a better approach aligned with the immense value I KNEW I was providing.
In fact, I became obsessed with finding it.
After yet another painful failure, I decided to get some insight and figure out what I was doing wrong…
So, I sent a simple survey to my tiny list, hoping to understand their needs better.
It changed everything.
The flood of responses containing rich insights gave me a burst of optimism, like a lightning bolt of inspiration.
But it wasn't enough.
I needed help making sense of it all.
That's when I met my mentor, Bill.
Bill was a veteran marketer who had spent 22 years building his successful agency and working with financial publishing powerhouse Agora Financial.
He had advised hundreds of startups and small businesses with proven strategies.
Bill listened patiently as I vented my frustrations.
Then he asked about my survey.
As I described the insights, Bill stopped me - "That's it! You've stumbled upon something big here. You just need to organize it."
He explained I had my process backwards.
I needed to diagnose my audience's needs BEFORE pitching solutions.
The survey was the key - I had to transform it into an interactive quiz to identify each prospect's unique struggles.
This was my mission.
But I hesitated, worried this new strategy would crash and burn like all the others.
Bill urged me on, convincing me this was the path forward.
My moment of truth had arrived.
No more hiding behind generic tactics.
It was time to commit fully.
I spent weeks developing the perfect diagnostic quiz funnel.
Because the quiz tailored the questions and outcome based on audience responses...
I could speak directly to each prospect's specific needs in my follow-up messages, prescribing just the right recommendation for their unique situation.
It established immediate trust and goodwill -like a doctor diagnosing a patient.
I had finally aligned myself with my dream clients!
Well, at least that was the theory.
But when I actually launched, there were problems everywhere.
The quiz was not converting as well as I had hoped.
My follow-up emails weren't converting, and getting the desired engagement didn’t work so well.
After weeks of tedious troubleshooting, we had a breakthrough.
Bill realized we needed to rework the structure and flow of the quiz questions.
By asking certain types of questions in the right order, we could better frame the prospect's situation and guide them to self-discovery.
Bill helped me re-sequence the questions to build naturally from one insight to the next.
Within a month, the conversion rates improved dramatically thanks to Bill's key insight on question sequencing.
Ordering the questions properly was the magic we needed - it brought the strategy to life!
This was a reminder of Bill's expertise.
But it wasn't perfect yet...
Bill wouldn't let me give up.
After more tough encouragement, we kept tweaking the process.
Each small win renewed my spirits.
Until finally, after all that exhaustive work, we had a polished, seamless diagnostic quiz funnel.
It took daily testing and tweaking.
Each small win renewed my spirits.
Until finally, we had the perfect client-attraction process.
Within a couple months, I was profiting over $20k per month, predictably.
The diagnostic approach clearly aligned me with my dream clients.
After years of guessing and hoping, I was finally in control.
This diagnostic approach was more than a one-off tactic.
It was a comprehensive strategy - a repeatable system I could scale.
Rather than one-to-one conversations, I could now diagnose hundreds or thousands of prospects daily, completely automatically.
Fundamentally, it aligned solutions to each prospect’s needs.
I crafted a methodology utilizing psychology and desire, attracting and converting qualified prospects predictably.
By asking strategic questions, I met prospects in their “moment of pain” and created "aha" moments, uncovering their root struggles.
This shifted their perspective. It reframed what they believed was the main issue into a superficial symptom.
The quiz pulled them into self-discovery through tailored questions.
This allowed me to position myself as the expert who deeply "got" them.
I could see the challenge and guide them through resolving it.
The quiz established me as the only one able to diagnose their reframed problem and prescribe the next step in their journey.
I knew I had to share this game-changing approach.
My goal was simple - show a better way than pushy tactics and time-consuming, stressful launches.
By listening first, any business could effortlessly align dream customers like clockwork.
This was a sustainable system based on human psychology and desire.
My invitation was for health and wellness entrepreneurs to embrace this new paradigm based on serving, not selling.
So... want to see what your offer looks like in a quiz form?
Book a free 15-minute demo with me and message me below.
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