07/09/2026
P11creative's Guide: Demand Gen Is Replacing Google Display Ads and What Real Estate Marketers Need to Know Before the 2027 Deadline
Attention, real estate marketers. Google is retiring standalone Display Ad campaigns in favor of Demand Gen, and the clock is ticking. By January 2027, you will not be able to create new Display campaigns. By late 2027, unmigrated campaigns will convert automatically, resulting in lost performance history and a slower restart. The good news: Demand Gen is actually more powerful. A 9.5% average ROI boost, expanded reach across YouTube, Gmail, Discover, and Google Maps, exclusive Lookalike Segments, and more granular reporting by ad format. P11creative is proactively migrating client accounts right now so lease-up timelines and sales goals stay on track. Read our full migration guide at the link and contact Brianna at P11 today to get ahead of the deadline.
LEARN MORE AT:
https://www.p11.com/buzz/p11creative-real-estate-marketing-google-demand-gen