06/09/2026
This brand palette is from a few summers ago, but every time it pops back up, it makes me want to grab a towel and head straight for the water. ☀️🌊
Designed for a pool company, this palette pulls inspiration from sparkling blue water, bright summer sunshine, and those long days spent outside.
One of the things I love most about branding is that great color palettes don’t just look good—they make you feel something.
And this one still feels like summer. 🤍