Sonder Studio

Sonder Studio Helping wedding pros create strategy-driven, heartfelt content that connects you to your dream clients!
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Helping wedding photographers and creatives grow their visibility through strategic blogging, SEO, and Pinterest marketing. We create custom blog posts and strategies that get you found on Google, help you connect with your dream clients, and scale your authority without burning out.

📍 Based in Seattle, working with clients worldwide

Backlinks matter, but you probably already know that. In fact, I’d be willing to bet that you’ve been trying to build th...
09/30/2025

Backlinks matter, but you probably already know that. In fact, I’d be willing to bet that you’ve been trying to build them out for a while now.

But (and this is where a lot of people get stuck) getting backlinks from the same handful of sources over and over is not the best strategy. Diversifying where your backlinks come from makes them work even harder for your SEO. Here are three strategies to mix things up (and if you want even more ideas, check out the blog post by clicking on the link in my bio).

✨ Share your galleries with vendors

This is an easy backlink strategy, and if you’re not already doing it - you’re missing out. After an elopement or wedding, share your photo galleries with the other vendors who contributed to the event. You can send a simple email template along with the photos and request that they credit your site anytime they share them online. The vendors you already work with are some of your easiest backlink wins.

✨ Get your weddings featured in publications

Getting featured in an online wedding magazine or blog is one of the BEST ways to get a backlink. But submitting the right gallery to the right publication is key and getting featured is not always guaranteed. But, when you do get featured by a quality publication, that’s exactly the type of backlink Google loves. (Pro Tip - the higher a website’s domain authority, the bigger the SEO boost for you).

✨ Do a blog swap with a vendor you love

Think about the wedding vendors you genuinely love working with and consider doing a vendor spotlight swap on each other’s blogs. You could interview each other about your services, share behind-the-scenes insights, or even write about how you work seamlessly together with your couples (one of my clients just did a blog collab with a wedding content creator and it was so fun!).

Building backlinks takes time and genuine relationship-building, but they’re one of the best ways to improve your SEO and get your work in front of more dream clients.

Save this post for later when you’re ready to tackle backlinks (and check out the full post for 5 more backlinks ideas).

A couple months ago I gave myself a goal to publish one blog post a week for an entire month and the process taught me a...
08/05/2025

A couple months ago I gave myself a goal to publish one blog post a week for an entire month and the process taught me a lot!

Things like “I actually like blogging for myself” (shocker, I know) to things like better understanding the struggles wedding pros face trying to juggle it all.

Overall, there were 5 key lessons I learned and I figured they weren’t just lessons that were helpful for me, but that they could apply to anyone who wants to start blogging more consistently.

So, whether you’ve been blogging consistently for a while or haven’t touched your website in months, I hope you will find one or more of these takeaways helpful. 🗝️

So, every month I pull analytics reports for my blogging and Pinterest clients. And this year, i started noticing that s...
06/26/2025

So, every month I pull analytics reports for my blogging and Pinterest clients. And this year, i started noticing that site traffic was down compared to last year (even though most months the numbers were consistent or growing).

At first, I wondered “Is it me? Am I blogging all wrong?”. But then I got curious and started researching. And what I found was that it wasn’t just my clients who were seeing a shift. It was happening to business in all different industries!

The birth of AI has changed a lot of things in the online world, one of the biggest being the WAY people search and find information.

AI Overviews are being populated for more and more searches, which means users don’t always need to click through to a website to find the answers they are looking for. They can get it straight within the SERP (search engine results page).

This has resulted in a lot of us online businesses and websites experiencing lower click-through rates. BUT fewer clicks don’t necessarily mean that your content isn’t working.

In fact, the right content can still get seen (and build trust with potential clients); the key is just knowing how to create content that actually shows up in AI Overviews.

Swipe through to learn why AI Overviews matter and how to increase your chances of getting featured (and found).

💌 PS - If you’ve been feeling discouraged about your metrics lately, I hope this post helps give a little perspective and helps you feel more confident about your approach.

How many views did your blog posts get last month? While that’s a great question to ask (and an important metric to trac...
06/16/2025

How many views did your blog posts get last month?

While that’s a great question to ask (and an important metric to track), it’s not the only thing that matters.

Your blog posts could get hundreds or thousands of views every month, but if they’re not views from the right people, then those metrics are just numbers.

It’s not just about how many people land on your site. It’s about how long they stay, how they engage with your content, and whether they eventually head to your contact page and inquire.

At the end of the day, your blog traffic is only one piece of the puzzle.

The metrics that really matter are the ones that show that your content is connecting, building trust, and inspiring your dream clients to take action.

If you’ve been chasing views but really want results, this is your sign to shift how you’re measuring success.

Save this post so you can come back to it the next time you review your analytics ✨

You’re putting in the effort and writing blog posts, so why aren’t more people actually seeing them?? It’s probably not ...
06/10/2025

You’re putting in the effort and writing blog posts, so why aren’t more people actually seeing them??

It’s probably not your content...but, if your website isn’t set up to support that content, it could be working against you.

Search is changing.

Google is leaning more on AI summaries which means people can get answers without ever clicking through to a website! This results in fewer website clicks (aka fewer eyes on your work).

Unless your site is set up strategically, even your best blog post might end up getting buried on page 2 or lower.

Creating a solid blog post is the first step, but your posts can’t do all the heavy lifting alone.

The magic happens when your website (ie - design and copy) AND your blog posts (ie - strategy and actual content) work together.

You don’t need to overhaul everything overnight, but knowing where your gaps are will allow you to make the necessary changes and strengthen your foundation.

If this has you thinking about your own website and blog setup, save this post so you can come back to it when you’re ready to do a quick self-audit.

J’ai fini le français A1.1 avec mes amis ✨I have wanted to learn French ever since I was in elementary school and this y...
06/06/2025

J’ai fini le français A1.1 avec mes amis ✨

I have wanted to learn French ever since I was in elementary school and this year, I finally took it from being simply a goal to a reality!

I signed up for a local class simply for the experience and the accountability (app learning was only getting me so far). What I didn’t expect though is for that decision to invest in myself to lead to something SO much bigger. Not only did it lead me down new paths, but it introduced me to new friendships and a whole lot of fun!

I’m a firm believer that investing in yourself is always worth it. And the fun part is you never really know where it might lead.

Next up, French A1.2. Let’s see where this goes 🇫🇷

If you’ve been in the elopement world for any length of time, then you probably already know and admire 👑Henry is not o...
05/27/2025

If you’ve been in the elopement world for any length of time, then you probably already know and admire 👑

Henry is not only a wildly talented elopement photographer, but he’s also someone who, for the last 8 years, has built a photography business with pure heart.

Anddd, today he is also Sonder Studio’s first-ever client feature!! 🙌🏼

In our latest blog post, Henry shares a little bit about his journey with outsourcing and how it has helped him build a business (and life) that he loves. And, of course, in true Henry fashion, everything he had to say was pure gold! ✨

If you’re curious about what outsourcing as a photographer really looks like and what it means to trust someone else with your brand voice (or you just want to read some nuggets of wisdom from an industry icon), definitely give this blog post a read because it’s a good one!

Find the link in my bio and read the full interview.

Do you know what makes your brand different from everyone else’s? YOU!Your voice is what makes your brand stand out and ...
05/16/2025

Do you know what makes your brand different from everyone else’s?

YOU!

Your voice is what makes your brand stand out and shine so don’t hide it! ✨

Swipe through to play a ‘lil game of “Guess Whose Copy” and see how we write with our client’s unique brand voices in mind.

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Newport, RI
02840-02841

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