Innov8 Creative

09/25/2019

Making false claims about products that aren't "100% organic" nor "certified organic" can have a hefty price tag. Learn from Truly Organic's mistake...

Truly Organic products are currently retailed nationwide on the retailers website, social media accounts, and on third-party websites Ulta Beauty, Urban Outfitters, Nordstrom and Aerie.

09/19/2019

The company that brought bespoke at home haircolor to the masses is opening 600 physical stores. A trend and bold move that may shake things up in the professional haircolor world...

The company will franchise hundreds of locations in a bid to expand its reach among the millions of women who dye their hair.

08/19/2019

A landmark case in formulation patent infringement.

A jury in Wilmington, Delaware found that L’Oréal SA breached a contract and infringed upon two patents related to a system that protects hair during bleaching treatments.

06/28/2019

Amazon has noticed the possibilities with disrupting distribution...and it's coming for the professional beauty industry. In response, manufacturers and distributors alike NEED to get on board with making ordering fast and convenient.

Amazon announces the opening of the Amazon Professional Beauty Store to offer professional stylists, barbers and aestheticians beauty supplies typically found in salons and spas.

04/05/2019

"You can't use up creativity. The more you use, the more you have." ~ Maya Angelou

03/21/2019

Great things are not accomplished by those who yield to trends, fads and popular opinion.

01/25/2019

The British Army had a recruitment problem...so they got a little creative with their marketing...

Honestly a snowflake army sounds good I don't know what the fuss is all about.

01/24/2019

Another day...another story of diversion and counterfeiting...

Counterfeit Olaplex Product Discovered In Europe and U.S. - Behindthechair.com

01/24/2019

Nothing derails a presentation faster than these 3 phrases...

Don’t squander your audience’s generosity by delivering a substandard presentation peppered with these common phrases that sound like you don’t care.

01/23/2019

"Either write something worth reading, or do something worth writing about." ~ Benjamin Franklin.