INNOV 8 Creative

08/08/2016

The must listen to podcast of my hero, Terry O'Reilly on rituals...how marketing & advertising taught us to "lather… https://t.co/rJDpB5qTGD

*Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* In our first episode of the Summer Series, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast or taking a coffee break, but both of these routine…

08/07/2016

63% of b2b companies see white papers as one of the most effective marketing tools...a tool NOT used by pro beauty … https://t.co/jobXMPIIS4

Three B2B companies share how they use white papers to improve their marketing success.

08/07/2016

What is the most widely utilized color by brands? No color at all! 38% of big brands use black, white or gray. Fasc… https://t.co/hvaaWXlWFU

See how the world's most wildly successful companies use the psychology of color in their branding.

08/05/2016

In a digital design world, the Netflix Show, "Stranger Things" proves that good old fashion simple typography has th…https://t.co/dTBVNUhgP5

This is "Netflix Stranger Things Main Title" by imaginaryforces on Vimeo, the home for high quality videos and the people who love them.

08/05/2016

A big changed rolled out yesterday to pages everywhere! Here's what's new and how it impacts you... https://t.co/xpnnh6i4db

pages have a brand new look. The new desktop page layout design includes a new navigation and a prominent call-to-action button.

08/04/2016

THE GAME HAS CHANGED....Introducing Facebook Canvas, the tool to create dynamic, immersive user experience ads NATIV…https://t.co/DvRHLZRJfK

Canvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products.

08/04/2016

A generation ago, one of the greats of the Ad business, Bob Levenson, wrote perhaps the most remarkable - and least-…https://t.co/GkGgQ5SXFP

08/04/2016

The world's most beloved notebook for creatives is launching a concept cafe in Milan! Like my hero Terry O'Reilly, I…https://t.co/7YnWvdRrOD

The famed notebook maker's latest creativity-celebrating venture revolves around coffee.

08/03/2016

THE BIG 6: Social Media Channels Infographic
Unsure of which channel works best? Or what kind of content you need fo…https://t.co/iCHA6toZZ8

08/01/2016

Focus Groups are dead...welcome to Neuromarketing, how the future of marketing is about mind reading to create the p…https://t.co/dIsQB7Ay63

Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.

07/31/2016

"Higher conversion rates have nothing to do with whether the button is above the fold, and everything to do with whe…https://t.co/9I4zJtLXs8

Always above the fold! Thus says the conventional wisdom about calls to action. And so was born a whole trend of web design where the entire message is crammed into a headline at the top of the page, followed immediately by a button.

07/31/2016

THE RISE OF INFLUENCER MARKETING
How to be compliant with FTC rules, do it well and the threat to the channel yet to…https://t.co/8DnlKG9KSa

Influencer marketing is more popular than ever, but it has a serious disclosure problem.