Berman Creative

09/11/2016

My mom was a schoolteacher in New Jersey. Many of her students had parents who commuted to work in NYC. Fifteen years ago today, 30 kids in her school system lost a parent. What’s even more chilling: 7 of those children lost both parents.

Imagine a child in elementary school, coming home from school to learn both Mom and Dad will never come home again.

When you see men or women in uniform, take a moment to thank them. We are fighting people who want to end our way of life. Let’s not take it for granted. —Jeff Berman

09/11/2015

My mom was a schoolteacher in New Jersey. Many of her students had parents who commuted to work in NYC. Fourteen years ago today, 30 kids in her school system lost a parent. What’s even more chilling: 7 of those children lost both parents.

Imagine a child in elementary school, coming home from school to learn both Mom and Dad will never come home again.

When you see men or women in uniform, take a moment to thank them. We are fighting people who want to end our way of life. Let’s not take it for granted. —Jeff Berman

10/25/2013

Hiring a new Designer. Feel free to pass this along.

07/08/2013

"Positioning" is maybe the most widely misunderstood, misapplied concept in the history of marketing.

The Story of Positioning Fifty year ago, Ivory Soap dominated its category with its “99 44/100% pure” line. No one could compete with Ivory on clean, and...

05/15/2013

Surprisingly beautiful. Worth the five minutes.

A revised version of David Bowie's Space Oddity, recorded by Commander Chris Hadfield on board the International Space Station. (Note: This video cannot be r...

05/07/2013

Apologies to those who got the big news that we updated our cover photo. Who cares?
Extra credit for irony here, since Nobody Cares is the whole point.

04/24/2013

Number Five on How Not To Do It

Hey, if it works for the #1 brand in the category, it will work for you, right? Before deciding on a me-too marketing strategy, try this thought experiment:...

03/12/2013

#4 in the series of how people get it wrong.

The whole point of marketing is to get your prospects to pay attention to your message, to sit up in their chairs and turn on the front part of their brains...

02/24/2013

How To Botch Marketing, #3

People have problems. People have budgets. If you’re selling something to a business audience, it’s easy to slip into thinking your market is the business...

01/31/2013

How To Botch Marketing, #2

This is the most common marketing mistake of early-stage companies. And it’s completely understandable.

01/17/2013

How To Botch Your Marketing. First in a series.

Early Adopters are great, but the real market is with the Early Majority, who are about ten times as numerous. See the last post for more. This piece outlines...

01/03/2013

Christopher Mirabile, one of the leading lights in the Boston angel community and Managing Director of Launchpad Venture Group, has invited me to write a series of blog posts on marketing for start-ups and early-stage companies. Here's the first one. Thank you, Christopher.

My good friend Jeff Berman has agreed to contribute a series on marketing for startups to the Scratchpaper community. This is the first in the series. Stay tuned for more.