CHAMP Digital

05/23/2024

ARE YOU A PRODUCT BRAND?

From jewelry to food & beverage to CBD and more, we serve all types of businesses in launching your brand from scratch.

Get set up with a full brand suite, including logos, messaging, color palettes, and more. Then, we'll design an SEO-optimized, on-brand, mobile-ready custom website for you so you can go to market set up for success.

The best part? It's all designed around your startup budget, so you can get the foundation you need to keep your customers coming back for more.

Get started today by reaching out to us: https://champinternet.com/contact/

03/29/2024

🪩 CHAMP IS TURNING 15 THIS YEAR 🪩

And we're cooking up some big surprises...👀 We've been dropping hints, but we bet you can't guess what we've got coming next week.

Drop your best guesses below 👇🏼

03/26/2024

AI is completely transforming the marketing industry 🤖

Here are 4️⃣ common ways we're seeing artificial intelligence used for marketing functions.

Have you hopped on the AI train yet? What do you think? 👇🏼
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03/21/2024

We can’t celebrate Women’s History Month without accounting for women of color.

Caroline Robins Jones was a marketing powerhouse of her time, shooting to fame for her work despite the gender and racial barriers that she faced.

She was the first Black senior copywriter at J. Walter Thompson and eventually left to focus her efforts on Black-owned ad agencies. She went on to become the first Black female Vice President of a major marketing agency and later, helped launch several Black-owned ad agencies, along with her own.

Jones was known for her unique insight into consumer preferences. Her work was pivotal in changing perceptions about brands that are now iconic today, such as American Express, Anheuser-Busch, McDonald’s, Prudential, Toys ”R” Us, and the Postal Service.

In fact, she is credited with coming up with Kentucky Fried Chicken’s “We Do Chicken Right” slogan.

Caroline Jones’ lasting impact was in pushing for African American representation in marketing campaigns. She worked with her clients to advocate for using demographic-specific ads targeted at Black consumers for national, and even global, market campaigns.

In 1994, she made a call to action that many of us are still advocating for today: “We have to pressure the ad industry to change the product we put out, which is our ads, to be more inclusive of people of color and different cultures.”

Learn more about women's history in marketing on our blog: https://champinternet.com/blog/womens-history-month-how-women-shaped-modern-marketing/

03/19/2024

Three product lines, fifteen flavor varieties, and a whole lot of digital opportunity.

Check out how we helped LesserEvil Snacks popcorn revamp their website with a seamless e-commerce experience and update their overall marketing strategy to emphasize their brand story through SEO and content.

Guilt-free snacking is something many brands shout from the rooftops, but few walk the walk as much as LesserEvil. The Connecticut-based company places special emphasis on high-quality ingredients, unique and tasty flavors and healther-than-the-alternative. They are distributed nationwide at many gr...

03/14/2024

FUN > EVERYTHING 🤸🏼

We're all about amplifying the joy in life, adding a little ✨ razzle-dazzle ✨ into people's lives through our work.

That's why we work with brands that supercharge social connections and make life a 24/7 playground.

⚓ Boating & Marine
💍 Jewelry
✈️ Travel & Tourism
🍔 Food & Beverage
🍃 Cannabis & CBD

Our team has spent the last 15 years specializing in these industries, learning what makes successful marketing campaigns that truly resonate with target customers.

In other words, we know these spaces inside-out. So, if you're in one of these industries and you're looking to add a little spice to your marketing campaigns, let's connect: https://champinternet.com/contact/

03/12/2024

WILL YOU ANSWER THE CALL FOR DIVERSITY? ✊🏽

Marketers are changemakers.

History shows that we can change the narrative on everything from diamonds being a symbol of forever to inspiring more women to serve the country. 💍 💪🏼

Not only that, consumers are expecting you to say something.

According to a social change report by Sprout Social, “66% of consumers who want brands to take a stand on social say it’s because they believe brands can create real change. And 67% of consumers say brands are effective at raising awareness around important public issues when they speak out on social media.”

Creating inclusive marketing campaigns and giving marginalized voices a seat at the table is not just a tactic to increase your bottom line.

It makes for better business and better communities. 🤝

Learn more about how your business can answer the call for diversity, equity, and inclusion over on our blog: https://champinternet.com/blog/how-your-business-can-answer-the-call-for-diversity-equity-and-inclusion-through-marketing/

03/08/2024

Happy International Women's Day! 💁🏼‍♀️

As much as we're powered by coffee and spreadsheets over here, Champ is proudly 50+% women-operated. 🤩

Women have a long history in the marketing industry, dating as far back as 1880 – and we're not one to argue with history.

From our top-level leadership teams to our creative nerds on the ground, the women on our team make the real magic happen around here with their incredible talent.

Today, we're flipping the bird to all those glass ceilings and celebrating the women at Champ. Here's to strong women: may we know them, may we be them, may we raise them! 🚀✨

Hear from each of our team members over on the blog: https://champinternet.com/blog/womens-history-month-how-women-shaped-modern-marketing/

02/28/2024

Do customers really care if you're Black-owned? Spoiler: YES! 📈✊

In today's world, values matter just as much as products. That's why tools like Google's Identity Attributes are game-changers for minority-owned businesses. 🛍️🔍

Research shows a surge in support for Black-owned businesses, signaling a shift toward conscious consumerism.

Adding your identity attribute on Google Business is a simple step that speaks volumes about your values.

And if the attributes don't fit, get involved! Partner up and amplify diverse voices in your community. Together, we can create a world where every business thrives. 💼🌍

Learn more about Google's Identity Attributes on our blog 👉 https://bit.ly/42KkFNx

02/20/2024

At Champ, we believe in the power of diversity, equity, and inclusion (DEI) to drive innovation, creativity, and success. As we celebrate Black History Month, we are reminded of the invaluable contributions made by Black leaders, visionaries, and trailblazers throughout history. Their resilience, determination, and groundbreaking achievements inspire us to continue our journey towards a more inclusive future.

We recognize that there is always room for growth, and we are committed to improving our representation within our team and company. Our DEI committee plays a pivotal role in guiding our efforts to create a more diverse, equitable, and inclusive culture. Through ongoing dialogue, education, and action, we strive to build a workplace where every voice is heard, valued, and empowered.

Learn more on our diversity page: https://bit.ly/3SBdhiL