BankBound

06/10/2026

Financial institutions deserve marketing as personal as the service they give their customers.

We're excited to announce that BankBound has partnered with BOND.AI to bring smarter, more personalized marketing to community banks and credit unions.

By pairing our digital strategies with BOND.AI's platform built specifically for financial institutions, we're helping the institutions we work with:

→ Reach the right customer with the right message at the right moment

→ Segment audiences more precisely across email and digital advertising

→ Turn customer data into campaigns measured by real outcomes — deposits, loans, and relationships, not just opens and clicks

For more than a decade, we've worked exclusively with financial institutions — because banks and credit unions don't need a generalist agency, they need a partner who knows their industry. This partnership is the next step in that commitment.

Read the full announcement: https://www.businesswire.com/news/home/20260609374047/en/BankBound-Partners-with-BOND.AI-to-Power-Smarter-More-Personalized-Marketing-for-Banks-and-Credit-Unions

06/08/2026

BankBound Launches Three New Solutions to Help Community Banks Compete in the AI Search Era: https://www.pr.com/press-release/970493

05/06/2026

The best partners are the ones willing to tell you no.

That was one of my favorite moments from my conversation with Nicky Senyard, CEO of Fintel Connect. She said something I've believed for years but rarely hear stated this clearly: "We would prefer not to take somebody's money if we don't think it's going to work."

That's it. That's the standard.

In banking and fintech, it's easy to chase the contract. It's harder to look a prospective partner in the eye and tell them "you're not ready" or that "we're not the right fit" and be able to walk away. But that's exactly what builds the kind of long-term relationships our industry actually runs on.

We're very excited for the full episode to drop on Friday.

05/04/2026

Most community banks and credit unions think they're behind. They're not.

In this week's episode, made a point that stuck with me: The hardest part of growth marketing isn't the strategy. It's starting. Nobody likes the first workout. Nobody likes the first campaign. But once you start, you begin to build momentum.

Smart infrastructure from day one. Clean data analytics. Disciplined A/B testing, and a real grasp of your unit economics. Every mistake the megabanks made on their way here is a free lesson for you. You don't have to copy them. You get to do it cleaner, quicker, and with your own personality.

That's the community FI advantage in 2026.

Full episode drops Friday. Stay tuned.

04/17/2026

What’s Driving CPA Changes Across Financial Products? Check out
Fintel Connect's 2026 Financial Affiliate CPA Benchmarks: https://resources.fintelconnect.com/whats-driving-cpa-changes-across-financial-products-in-2026?utm_campaign=41633552-2026%20CPA%20Guide&utm_source=bankbound&utm_medium=referral&utm_content=blog

This year’s benchmarks reflect changing market dynamics, evolving consumer behavior, and how brands and affiliates are adapting to AI-driven discovery and new traffic patterns.

04/07/2026

How Banks Are Taking Website Security Off Their Plate Without Losing Control: https://www.bankbound.com/blog/how-banks-are-solving-website-security/

Banks and credit unions are among the most targeted for cyberattacks. Learn how managed WordPress hosting keeps your website secure, compliant, and always online without adding to the workload.

03/30/2026

How much is your bank really spending to manage its WordPress hosting in-house? Staff hours. Security patches. Training. And the risk of what happens when that one person is out of the office.

For a lot of banks, the math just doesn't work anymore.

The team at WPEngine breaks down the total cost of ownership on this week's episode of Bound by Banking.

03/27/2026

Growth is the goal, but burnout is the risk. Kyle Beckman has learned how to navigate both.

As VP of Marketing and Customer Experience at First Bankers Trust, he joined us on Bound by Banking to talk team capacity, smarter innovation, and playing the long game as a community bank.

Well worth the watch - https://www.bankbound.com/blog/balancing-bank-innovation-and-fundamentals/