05/12/2026
Today I had the opportunity to have Keilyn job shadow me, and I hope I didn’t scare her off too bad 😅
We talked through what a normal day-to-day looks like in marketing… which honestly means no 2 days are ever the same. We went through how metrics help tell the story behind performance, how to identify opportunities for improvement, and how I onboard new social media clients by evaluating past content and building a plan for the future.
We also talked about the difference between organic vs. paid media, how businesses rank in Google search results, a general overview of Google Ads, and why understanding a client’s tone and audience matters so much when creating content.
More than anything, I was so impressed by how thoughtful she is! You can tell she has a passion for creativity and communication, and she asks really great questions.
One of the coolest parts of owning a business in a small community is getting opportunities like this. I think it’s so important for younger generations to get real-life exposure to different careers, ask questions, and see what happens outside of a classroom setting.
It was fun getting to share a little behind-the-scenes of what I do every day, and I’m excited to see where her future takes her! 🤍
