08/12/2026
Three things coaches post that cross the line.
None of them look risky. That's the problem. They're the kind of copy you write in five minutes between clients, and all three would give an ICF assessor pause.
ICF Standard 5.2 asks you to be true and accurate about what you offer and what coaching can do. Most of us learned that as a rule about sessions. It's a rule about written statements, which means your captions count. So does your bio, your sales page, and every testimonial you've ever reposted.
Swipe for the three that come up most, and the safer version of each.
The promise. Anything you can't deliver every single time.
The credential. ICF credentials people, not programs, and it doesn't certify a specialty.
The therapy line. Healing, inner child work, processing. That's clinical language, and it's the one that draws a complaint.
You worked hard for your credential. Don't risk it on a post you didn't double-check.
I've built Mika, she reads your content before you publish and hands back a safer version. Mind the Line opens in September. Until then, I'm posting one real flagged phrase a week.
Save this one for your next caption.
