05/23/2025
Are Google Ads auto-apply recommendations helping your firm or hijacking your budget? 🤔
The truth: these AI suggestions are designed to increase ad spend, not necessarily your ROI.
Balance the automation by:
1. Review all recommendations weekly
2. Disable auto-apply for budget-related suggestions
3. Accept optimization recommendations selectively
4. Track performance changes after implementing
Remember: Google's AI serves Google first. Your accounting firm deserves a strategy that prioritizes YOUR growth metrics.
What's your experience with auto-apply? Any recommendations you always ignore?