09/16/2026
Great PR starts with a great story.
That’s something Pixar knows better than most. The company's simple storytelling formula has helped create some of the most memorable stories in film, offering PR professionals a useful framework for making complex ideas more compelling.
Trevi's Lisa Murray explores what Pixar can teach us about crafting stories that capture attention, create connection and give audiences a reason to care.
Read more: https://trevicomm.com/to-infinity-and-beyond-what-the-pixar-pitch-can-teach-us-about-pr/