One51 Media

07/22/2025

05/21/2023

A recent survey conducted by the National Small Business Association found that 42% of small businesses reported increased competition from online-only retailers as the biggest challenge they face. According to a study by Epsilon, personalized and targeted emails have 29% higher open rates and 41% higher click-through rates compared to non-personalized emails. This clearly shows the power of targeted and personalized messaging in driving engagement and conversions.

https://one51media.com/unlocking-the-power-of-newsletters-a-local-businesss-blueprint-for-boosting-online-sales/

05/21/2023

Local businesses play a vital role in the economy and community. However, with the rise of e-commerce and online marketplaces, it can be challenging for these businesses to stand out and attract customers. One effective way for local businesses to boost their brand awareness is through the use of newsletters.

https://one51media.com/boosting-brand-awareness-for-local-businesses-with-newsletters/

05/21/2023

According to the Email Experience Council, 84% of consumers would like to receive promotional emails from companies with which they do business at least monthly, with 15% wanting them daily. In this article, we’ll go over the advantages of using newsletters for customer retention, as well as provide tips and best practices for creating and distributing effective newsletters.

https://one51media.com/how-to-effectively-use-newsletters-to-boost-your-customer-retention/

05/21/2023

Newsletters have been around for decades and are still a great way for local businesses to reach their customers. With the rise of digital marketing, newsletters have become even more powerful as a long-term marketing strategy.

https://one51media.com/leveraging-the-power-of-newsletters-how-local-businesses-can-boost-sales-and-build-customer-loyalty/

10/06/2017

How to Create a Winning page

If you’re going to be successful in Facebook advertising, then it is crucial to have a great page for your business, to begin with. Your page will act as a hub for your business and will provide a convenient way for people to reach you to ask questions, learn more about your brand, or just decide to follow you even if they don’t end up clicking on the advert itself.

But what makes a winning page? How do you ensure that you will be making the right impression and building a big following? Let’s take a look at some tips that will help…

Branding

What is absolutely key when creating a great page or any kind of marketing material, is that you have a strong brand. This should be used to tie your page, your website and any other elements of your business together in order to create coherence and consistency across your messaging and to help give your campaign a more professional sheen.

The key to this is consistency. That means that every social media channel you are on should use the same imagery with the same logo and same name and this should also be present on your main website. This ensures that your audience will always know that they’re on the right page and will help to reinforce your brand and improve your visibility and awareness.

Note that your branding doesn’t just mean your logo. It also means having the color scheme for instance and the right imagery for your cover image.

Call to Action

It is now possible to include a call to action button right on your page. This can be something like a link to your website for example and it’s a great way to ensure that your page helps you to convert visitors into leads and customers.

Description

While your logo and your cover image should somewhat hint at the topic of your site and page, it will be the description that explicitly lays it out for your audience. This is important as it can help to sell the vision you have for your business and convince more visitors to hit like and become followers.

Again, the key here is coherence and having a single, powerful message throughout all of your marketing materials, your adverts, your logo, and your site. This way, you will hopefully strike a chord with your audience and bring more people on board!

10/05/2017

How Create Great Images for Your Facebook Ads

When scrolling through your Facebook home feed, some adverts will instantly catch your eye, whereas others you’ll simply pass-by.

So what is the difference between these? Which ones really grab your attention and which ones fail to make any impression?

Often, the difference comes down to the image that is used. While a headline can make a big difference too, an image can convey a lot more information in a much shorter time and as such is potentially more potent when it comes to quickly getting us to sit up and take note.

This then begs the question as to what it is exactly about certain images that makes us pay attention. And how can you channel this in your own advertising campaigns in order to ensure that you get the maximum bang for your buck?
Images That Grab Attention

The first thing to think about is what type of image gets us to look up in the first place. Studies show for example that images of people are more likely to get us to pay attention than any other object or subject matter. We are simply hardwired to pay attention to faces and other humans because it has clear evolutionary value.

The other type of image that grabs attention is anything that uses high contrasting colors. If your images are bright red or yellow, then this will make them pop off the page more. Red in particular always makes us take notice and this works particularly well on the light blue/white background of Facebook’s UI.

Tell a Story

Getting attention is your first objective. Getting your audience to actually engage with the advert and consider clicking it is the next.
To do this, it can help to try and tell a story through your image. Don’t simply show what it is you want your audience to think about but instead try to evoke it and hint at it. For example, if your advert was about a party, then it might actually work better to show a lipstick stained glass rather than showing the party itself. This forces the viewer to imagine what the image is trying to show, which instantly grabs their attention and makes them more inclined to actually think about your advert versus scrolling past.

What you want them to imagine meanwhile is always going to relate to your value proposition. In other words, ask yourself what kind of lifestyle is linked to your product and how you want your audience to feel looking at it.

09/21/2017

How to Expand Your Audience With Facebook Ads

Facebook Ads are a great tool for your online business or your traditional business. It provides a very detailed way for you to target your audience and expand that audience. You can target people based on what they do, what they like, who they are, where they live, and almost any other way you can think of. It provides you with astounding market control.

Facebook ads are extremely targeted. Those people who have ‘likes’ that are closely related to what it is you see can easily be found and targeted with the Facebook ad system. Setting up a Facebook ad campaign is easy using their simple yet very powerful tool.

There are many ways to use Facebook ads to your benefit, including offers, promotions, events, app installs, app usage, website conversion, website clicks, sponsored story and increase likes. Expanding your audience to your website can easily be achieved.

Website Clicks is likely the main type of Facebook ad you will use. You want to get people to click your ad, which in turn will either land them on your website page or your page. Create a strong landing page for your traffic to land on is a great place to start. You’ll also want to make sure your ad is very attractive and creates a strong desire to click on it.

You ad convinces your targeted audience to click it and find out what it is you have to offer. Your landing page convinces your targeted traffic to give you their email address in return for something, such as a newsletter, access to a special deal, etc. Facebook ads let you speed up this process significantly.

You can ad tracking code to both your Facebook ad and your landing page to see how your ad campaign is doing. You can also do this if your goal is to bring your targeted audience to your page and increase your likes.

The cost of your Facebook ads is in your control, which is one of the reasons for its popularity. You can set a CPC (Cost Per Click) in combination with a daily limit for your ad campaign so you are never spending more than you can afford to spend. For example, you might set your CPC at 50 cents and your daily budget at $10.

Be careful at your CPC maximum, it can go very high for some keywords. If you bid the necessary high you can spend a lot of money, if you bid too low your ads will never show, so it may be better to try another keyword.

It’s time to get busy and put Facebook ads to work to help to grow your audience and ultimately your sales.