Hello heartBOLD

06/01/2026

Please take a moment to vote for one of our super incredible clients, Balanced Wellness, as Lowcountry's Best mental health services! Follow the instructions in the post below - you can vote once per day until 6.19. Receiving this recognition will help them reach even more people that may need mental health support 💖 Thank you for voting! It only takes about 20 seconds😇

We are incredibly honored to be nominated for Lowcountry’s Best Mental Health Services! If our work has made a positive impact on you, your family, or someone you love, we would be so grateful for your support and vote.

Voting is quick and free, just follow the steps below:
• Visit votelowcountry.com
• Click “Health & Beauty”
• Select “Mental Health Services”
• Choose “Balanced Wellness”
• Submit your vote

You can vote once daily through Friday, June 19th to help us earn this recognition for the second year in a row. Being voted Lowcountry’s Best last year was such an honor, and we’re incredibly proud of the compassionate care our team continues to provide throughout the community.

This recognition means so much more than an award. It helps increase awareness of mental health support in the Lowcountry and allows us to reach more individuals and families who may be searching for care. If selected, we’ll also have the opportunity to feature our practice in the Lowcountry’s Best magazine, helping even more people connect with the support they need.

Thank you for nominating and supporting Balanced Wellness. Your support not only uplifts our team, but also helps expand access to mental health resources throughout the Lowcountry 🌿

05/20/2026

Have you updated your social media bios lately?

Here are 7 questions to ask yourself as you audit your business’s social media bios:

1. Is your profile picture a high quality image of either you or your business’s logo? If you don’t have a high resolution logo or a professional headshot, consider investing some time and/or money into
having one

2. Does your title describe what you do? (For example: instead of just having your company name like “heartBOLD”, add a tagline that describes what you do like “heartBOLD | BOLD marketing with heart”)

3. Is your handle the same as (or as close as possible) to your business name? (Tip: If just starting your business adventure, check to see if the business name you’re thinking of isn’t already taken on social
media.)

4. Does your bio include keywords that your ideal client would be searching for? (Tip: Think about your ideal audience and what words they may be searching for. It’s also helpful to tag your business location
if you provide local services)

5. Is it clear how you help your clients
in your bio? In our bio, we share the top things we usually help our clients with: “Branding • Strategy • Social Media • Custom Merch • Helping your business grow sustainably💖”

6. Do you have an easy first step to get started working with you, such as a free resource, discount code, and/or a free consultation?

7. Do you have a LinkTree in your bio? LinkTree is a super helpful and easy way to share resources, other social media profiles, as well as a link to your website, all in one place! Make an account and a unique
link at https://linktr.ee/

Take some time this week to audit your social media bios. We can’t wait to see what you come up with🙌 Of course, you can always reach out to us if you have any questions or need help!

05/18/2026

Filing your Articles of Organization is the official step that makes your LLC real✨

And, the good news? The filing process is super easy! Here’s a step by step guide, using South Carolina as an example:

1. Gather your required information - You’ll need your business name, principal office address, registered agent information, and whether your LLC is member-managed or manager-managed.
2. Complete the Articles of Organization form - In South Carolina, you’ll file directly through the Secretary of State’s website here: https://businessfilings.sc.gov

You can also review the LLC filing requirements here:
https://sos.sc.gov/online-filings/business-entities/llc

3. Pay the state filing fee - Submit your filing and pay the required fee online.

Not located in SC? No problem! Do a quick google search of “Articles of Organization filing application in (your state)”, and you should find the application easy peasy😉

Once approved, your LLC is officially formed! 🎉 It’s a simple process, and such a powerful step toward building a legitimate, protected business foundation 💖

05/12/2026

Two years of partnership. Two years of strategy. Two years of growth 🙌💖

There’s nothing we value more than long-term relationships built on trust, clarity, and results! Marketing isn’t just a one-time campaign, it’s a commitment to consistent messaging and smart strategy!

At heartBOLD, we believe sustainable growth happens when you have a team that truly understands your vision and walks alongside you every step of the way. Our team strives to make this true for all of our clients! Send us a DM to schedule your free consultation and together create a strategy you can feel confident in!

05/07/2026

Did you know one of the most helpful ways to begin your journey of blogging is to create a brand statement for your posts?

Grayson, heartBOLD’s Social Media Coordinator, recently took a course on blog management and blog content planning and here is a sneak peek into what she learned:

Creating a brand statement for your blog comes from four key outlets:

1. The purpose of your blog (This might be to establish your brand as a market expert, to increase your business exposure, to develop quality
content, or to generate additional revenue)

2. Your target audience (Tip: Take some time to create a few fake personas of your target audience. This includes age, gender, income, location, job title, interests, and behaviors. This helps to know where, when, and why you should share your blog content to make it most effective)

3. Your blogging style (Tip: Find four to five descriptive words that embody your brand values and what you wish to accomplish with your blog. Our five words are 1) informative, 2) inspiring, 3)
collaborative, 4) out-of-the-box, and 5) accessible!)

4. The goals you want to achieve (Tip: Make sure that these goals are specific, measurable, achievable, relevant, and time-bound)

Here is heartBOLD’s brand statement to use as an example: The heartBOLD blog is an informative, inspiring, and out-of-the-box blog
that is focused on providing content about the small business world to women entrepreneurs, eager learners, and aspiring business owners, so that we can empower individuals to continue their small business start-up journey.

Drop your brand statement in the comments. We’d love to hear it!💖

05/04/2026

Remember all those leads from January and February who said, “I’m interested… just not right now”? May is the perfect time to re-engage with your cold leads from the beginning of the year. Sometimes the fastest way to increase revenue isn’t more traffic, it’s a better follow-up strategy.

People’s budgets shift. Priorities change. Problems get more urgent. And the businesses that position themselves as a steady resource are the ones that win.

- Before you focus only on generating new leads this month, ask yourself:

- Have I followed up with everyone from Q1?

- Did I provide additional value in my last touchpoint?

- What am I doing to make their answer an easy yes?

This month, try to stay on top of follow-up through your email campaigns, ad retargeting, and networking efforts. And if any of this sounds overwhelming, don’t fret, heartBOLD is here to help! Comment
ENGAGE on this post and we will reach out to you to set up a free 30-minute consultation with our Founder, Leah McSherry, MBA, to see how heartBOLD can help boost your follow-up strategy and increase your impact💖

04/27/2026

Introducing heartBOLD’s jingle!💖🎶 (The first verse anyway, the next verse of the jingle will be released next week)

heartBOLD’s founder and owner, Leah McSherry, MBA created this groovy jingle to remind listeners of heartBOLD’s mission: to BOLDLY market your brand with confidence, and heart!

heartBOLD is here for your marketing (and your jingle😉) needs! Send us a message to schedule a free consultation and begin your marketing adventure!

Special shoutout to Courtney Cutchins of Seadragon Songhouse for helping heartBOLD through the songwriting and recording process! You’re an incredible light in this world, and we are so lucky to have you at heartBOLD’s side💖

04/24/2026

Check out a day in the life of our Social Media Coordinator, Grayson 💖

From classes to heartBOLD social media, Grayson’s day is full of productivity and creativity! Share with us below what a day in your life looks like🤗

04/22/2026

Sustainability isn’t just for big corporations. Small businesses have the power to make a positive impact, too! This Earth Day, we’re thinking about how marketing can create less waste.

1. Review the companies you work with and/or order from. Could you make any changes to the clients or vendors you currently work with that are more in line with your values, especially surrounding environmental sustainability?

2. Reduce physical waste by not ordering merch in bulk. Instead of bulk merch that often goes unused, consider more intentional options like print-on-demand. Create a curated raffle basket with items your ideal client would genuinely love (with your logo on it, of course!) and collect emails for entry. This is an easy way to build your email list, build lasting brand recognition, connect more intentionally with your community, and reduce waste. Win-win-win-win-win!)

3. Reuse materials whenever possible (Pro tip: If you don’t already have a reusable water bottle, consider ordering one with your company’s brand so you can rep your business while you stay hydrated and also reduce waste from single-use plastic water bottles)

4. Recycle! Especially single-use plastic water bottles if you do happen to use some while you’re waiting for your branded water bottle to arrive

Happy Earth Day from the heartBOLD team! We hope you find time to show the earth some love today🌎💖 What’s one sustainable shift you have made or plan to make in your business this year?

Also… let us know if you’d like to try print-on-demand merch! Feel free to check out our shop at https://heartbold.printify.me/

Fun fact: This video was taken by our Social Media Coordinator, Grayson, during her trip to Monet’s Garden in Giverny, France on a study abroad trip last summer!

04/20/2026

This is your sign to stop overcomplicating your marketing strategy and start building a brand that actually feels like you!

We’re here for the women building intentional businesses. The dog moms. The purpose-driven founders. The ones who care about impact just as much as income.

Does this sound like you? We would love to connect!

heartBOLD specializes in helping women entrepreneurs in the holistic
health, sustainability, and pet industries stay focused, organized,
and effective in their marketing and branding efforts by developing
custom strategies outlining how to reach ideal clients, suggestions on
what to allocate marketing budgets to, plus how to establish and maintain their brand through networking, social media management, and email marketing.

Send us a DM to get started💖