08/20/2026
This is a friendly reminder to review your marketing metrics! Reviewing your marketing data, including your social media metrics, at least once per month helps you understand what's connecting with your audience and where you can improve.
This week, create a spreadsheet (or whatever system works best for you!) and track these metrics:
- Reach
- Likes
- Comments
- Shares
- Saves
- Clicks
- Click-through rate (clicks divided by views times 100)
- Followers
Once you’ve gathered the data, highlight the posts that have the
highest click-through rate (and which ones had the lowest). Then use this information to create more of what’s working and less of what isn’t!
Need help tracking and interpreting your marketing metrics? Send us a
message to see how heartBOLD can help 💖