StudioNorth

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StudioNorth STUDIONORTH StudioNorth is one of the fastest-growing B2B marketing agencies in the United States. That’s how we get to the good stuff — the goal-crushing stuff.

We partner with tech, healthcare, and software companies to cut through the noise using data-driven strategy and knockout creative. We make the process fun. And we make the work matter.

10/12/2026

Your brand may be well known to buyers and nearly invisible to AI.

As AI becomes part of how people research, compare and evaluate brands, marketers need visibility into both sides of the picture.

The TOM Index measures Top of Mind and Top of Model so you can see where your brand really stands.

Explore the Index: https://na2.hubs.ly/H08jzyV0

You can build strong brand recognition and still lose visibility in AI search. 👀When aliases, acquisitions and product n...
10/06/2026

You can build strong brand recognition and still lose visibility in AI search. 👀

When aliases, acquisitions and product names surface as separate entities, the brand equity marketers have worked to build can get split across multiple identities.

StudioNorth's Caroline DeVore calls it the AI identity tax and explains what marketers can do to spot the fragmentation and start bringing those identities back together. Read the full article. https://na2.hubs.ly/H089xzw0

09/30/2026

At StudioNorth, we make B2B brands unmistakable.

Turns out that takes unmistakable people.

We’re growing and looking for people with strong ideas, real expertise, and a knack for making the work better with others.

Current openings:
✨ Growth Director, New Business
✨ Senior Account Strategist, Technology Marketing
✨ Senior Manager, Marketing Operations & Performance

Think you’d be a fit? Take a look at our open roles: https://na2.hubs.ly/H085rVd0

We’re marketers, strategists, and healthcare professionals. But we’re patients, too.A recent experience with her family ...
09/28/2026

We’re marketers, strategists, and healthcare professionals. But we’re patients, too.

A recent experience with her family reminded StudioNorth’s Jennifer Hillerich how quickly trust can change when communication breaks down, and how meaningful it can be when someone simply tells you what to expect and follows through.

Her perspective is a reminder that healthcare brand trust is built through the experience, especially when things don’t go as planned. https://na2.hubs.ly/H081Z0K0

Most people use only a fraction of the machine intelligence they already pay for.Getting more from it takes more than us...
09/22/2026

Most people use only a fraction of the machine intelligence they already pay for.

Getting more from it takes more than using more tokens. It means matching the model to the work, encoding what you’ve already learned, and knowing when AI isn’t the best tool for the job.

StudioNorth’s Jesse Kimbell explores how to get more useful work from every token: https://na2.hubs.ly/H07YWsr0

AI doesn’t learn about your brand from your website alone.Reviews, case stories, recommendations and community conversat...
09/14/2026

AI doesn’t learn about your brand from your website alone.

Reviews, case stories, recommendations and community conversations all contribute to the public evidence buyers and AI can find. When customers connect a clear difference to a real outcome, your brand becomes easier to understand and trust.

StudioNorth’s Harvey Morris, Senior Director, Marketing Strategy & AI Innovation, shares how marketing leaders can turn customer experiences into stronger brand evidence: https://na2.hubs.ly/H07P8yZ0

Quick gut check: Is the idea actually risky, or does it simply feel new?Safe creative can make approval easier. It can a...
09/10/2026

Quick gut check: Is the idea actually risky, or does it simply feel new?

Safe creative can make approval easier. It can also leave your audience with no reason to notice, remember, or respond.

StudioNorth Executive Creative Director Bill Maday shares five questions for pressure-testing brave ideas and protecting what makes them distinctive. 💡

What’s one bold creative choice you’re glad your team made?

Read more: https://na2.hubs.ly/H07JRfC0

A sharper point of view. A more intelligent approach. A brand built to match. StudioNorth has evolved, both in how we sh...
09/02/2026

A sharper point of view.
A more intelligent approach.
A brand built to match.

StudioNorth has evolved, both in how we show up and how we help brands grow. Our new identity brings that evolution to the surface through bold creativity, performance intelligence, human-led AI, and partnership that moves what matters.

The work inside StudioNorth has evolved. Now, the outside reflects it.

Meet the new StudioNorth: https://na2.hubs.ly/H07z3W10

What if having better tools isn’t what sets a brand apart anymore? When everyone has access to similar research, platfor...
08/24/2026

What if having better tools isn’t what sets a brand apart anymore?

When everyone has access to similar research, platforms, benchmarks, and AI, it gets easier to produce work that looks and sounds the same.

StudioNorth's Caroline DeVore explores what becomes more valuable as the tools converge: the human ability to notice something different, believe something specific, and build from there. Read her latest article: https://na2.hubs.ly/H07mJMH0

AI helped produce a 216-character counterexample that knocked down an 87-year-old math conjecture. That’s a useful reali...
08/17/2026

AI helped produce a 216-character counterexample that knocked down an 87-year-old math conjecture. That’s a useful reality check for how quickly AI capability is changing, and how our approach to using it needs to evolve with it.

StudioNorth’s Jesse Kimbell explores what happens when teams give AI more of the work while building smarter ways to verify how it reached the answer. Read more: https://na2.hubs.ly/H07cQzk0

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1616 Green Bay Road
North Chicago, IL
60064

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Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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