01/26/2023
At Doug White Creative a Logo is not a brand. Yes! You may have heard this quote by Marty Neumeier. To me, a brand dives deeper into an ancient meaning The Greek term "légō (λέγω), meaning "(I) count, tell, say, speak".[2][15][16]. Was not used as a logo or word. It was more of an entity, a philosophy.
What is a brand to you? A symbol? A Religion? Surely not a business! Or is it? How would you approach a new concept for a client? What is your process?
How would you deliver a brand idea on printed paper for a presentation? I would love to see samples!
Here is one I did while at Full Sail University during my master’s thesis. A brand guide to me is to deliver, not just a logo, but a meaning, a concept, a story...
Multiplatform Delivery