WE ARE OOPH

Name: WE ARE OOPH
Address: 5026 Cleon Avenue, North Hollywood, CA, 91601, US
Telephone: +16574434101

A creative studio that specializes in branded content and creative strategy driven by story.

07/14/2023

As we were hanging out brainstorming ideas for the Fresh Clean Threads campaign, we had a chat with our good friend and 2nd AD Joseph Kresl who gave us the initial idea of a guy rocking a normal t-shirt with absurd confidence at a bar, followed by the allure of those around him. The seeds of this idea eventually became "The Fresh Clean Wingman," and one of our favorite concepts of the four we shot.

07/13/2023

Focused on the use of slow motion, "The Duality of Man" employs 480 frames per second to capture an awkward moment between two sports fans at a bar in the second ad of our four-part series with Fresh Clean Threads. 🐌📽️📈

"We conducted extensive testing and research to identify camera and lens combinations that could deliver optimal exposure and high frame rates to capture the impactful scene. Ultimately, we opted for the Red RaptorXL due to its full-frame capabilities, slow frame rate of up to 480fps, and dual native ISO, allowing us to effectively balance low-light conditions during slow motion filming." - Rick Lawrence, Executive Producer/DP

https://www.weareooph.com/work/fresh-clean-threads

07/12/2023

When we were approached to pitch a series of broadcast commercials for the apparel brand Fresh Clean Threads, we quickly recognized that other brands in the same space were leveraging the same centerpiece for their advertisements - comedy. We wanted to stand out from this and create our own unique language, so we did our homework and drew inspiration from Edgar Wright's fast-paced storytelling approach to fuel our concepts, specifically "Nerves." Through quick cuts and dynamic camera moves, we aimed to capture and amplify the well known feeling of anticipation before a first date, and the struggle of finding an outfit to make you feel like yourself as well as stand out. Tune in to ESPN and SportsCenter to catch this cut of "Nerves," now airing on a TV near you!

07/10/2023

📚📱🎥 The necessities of having a content Library:

1️⃣ Continuity
2️⃣ Brand consistency
3️⃣ Cost effectiveness

07/09/2023

Here are some of the key things we look for when making social campaigns: 📱💬🎬

1️⃣ They're a campaign kickstarter:
By combining high quality production values with a strategic approach to social media content creation, we have the ability to test a few different creative ideas on a smaller scale.

2️⃣Provide insight:
Then, we collaborate with agencies and brands to test and identify successful concepts that have come from a social project, and expanded them into bigger web or broadcast campaigns.

07/07/2023

We want to start building relationships with brands and agencies going into Q3 and Q4 by giving 10% OFF YOUR FIRST SOCIAL SHOOT.

Follow us, like and share this post, and sign up for our mailing list to be entered (see more details below).

07/06/2023

Our expertise lies in creating ads that seamlessly extend into successful campaigns, amplifying brand reach and engagement. 📱🎥

By tailoring content specifically to brand needs, we empower you to captivate your target audience and achieve results in the digital advertising space.🧷🧵

07/05/2023

3 Reasons why we start with clients on Social Projects: 🎬

1️⃣ They're a campaign kickstarter: 🏁🥅
By combining high quality production value with a strategic approach to social media content creation, we have the ability to test a few expansive creative ideas in a social setting.

2️⃣ Provide insight: 🤔💬
We collaborate with agencies and brands to test and identify successful concepts that have come from a social project, and expanded them into bigger web or broadcast campaigns. This not only provides the brand with high-quality content but also offers them a competitive advantage.

3️⃣ Build your content library: 🔨📚
A separate but crucial aspect of establishing a robust social ad presence is the maintenance of a repository of high-quality evergreen footage throughout your content library. This footage bank serves as a valuable resource that can be consistently utilized across various social campaigns. With a bank of product and lifestyle shots, brands can ensure continuity, brand consistency, and cost-effectiveness in their social media advertising efforts.

06/22/2023

At surface level this campaign has the production value to warrant a 20+ crew. What if we told you it was less than TEN people (8 to be exact)? Well, here's how we pulled it off while still taking care of everyone along the way:

🤠🗣️Rally the troops:
Inspire your crew to believe in the vision you have by involving them in the production decks and storyboards, exciting them for the idea. Letting them in on these creative materials boosts their enthusiasm for the project.

🕺🎉Make It a fun environment:
If people are doing you a favor by taking on this project, recognize them as contributors and ensure their voices are heard. Create an environment that is memorable and distinct, rather than just another ordinary work day.

👏📈Encourage growth:
Encourage your crew to provide input and create teaching moments out of it. When they ask questions, take the time to explain rather than brushing them off. Even if they don't earn a significant amount, let them walk away with valuable knowledge and experience.

06/21/2023

Last year, the team at OOPH entered into a spec commercial competition hosted by and saw an opportunity to make something that not only scratched our creative itch, but could be used to promote our business and showcase what we can really do behind the camera. This project became integral to our growth as a creative studio and led to several major opportunities in the months that followed.

Read more to learn why we believe it's an important staple in your creative arsenal and how it can help you grow as a filmmaker or production company:

Practice, Practice, Practice: Unfortunately, not all creative projects are created equally. There will be some that are labors of love, and others that keep a roof over your head. If long-form campaigns are your dream, it's important to constantly practice making them so when the opportunity does arrive one day (and it will), you'll be ready to make it count.

Don't Wait To Prove Yourself: A Spec Campaign is a good way to SHOW you can work in the industry at a high level as opposed to just waiting for an opportunity to prove yourself. This will put you ahead of the competition faster, and garner the attention of brands you want to work for.

They're Highly Marketable: A good Spec Campaign can reach a lot of eyes online very quickly, and also change the perception of your production company. It is not uncommon for Spec Campaigns to go trending on social media, and there have been many stories of Specs gathering the attention of brands and changing a filmmaker's career (Joe Sill for Tesla "Modern Spaceship" (2013), Toby Wosskow for BMW "What Drive's You?" (2017).

It's Refreshing: In the inevitable lull of day to day content making, a spec can take you out of a creative rut and inspire you! It's good to change up your creative routine and tell a story you want to tell for a brand you stand behind, and it may even inspire the brand to want to collaborate.
Share with us a spec you've worked on or enjoyed!

06/20/2023

Last year, the team at OOPH entered into a spec commercial competition hosted by Musicbed and saw an opportunity to make something that not only scratched our creative itch, but could be used to promote our business and showcase what we can really do behind the camera. This project became integral to our growth as a creative studio and led to several major opportunities in the months that followed. Read more to learn why we believe it's an important staple in your creative arsenal and how it can help you grow as a filmmaker or production company:

🎯 Practice, Practice, Practice: Unfortunately, not all creative projects are created equally. There will be some that are labors of love, and others that keep a roof over your head. If long-form campaigns are your dream, it's important to constantly practice making them so when the opportunity does arrive one day (and it will), you'll be ready to make it count.

🙅‍♂️ Don't Wait To Prove Yourself: A Spec Campaign is a good way to SHOW you can work in the industry at a high level as opposed to just waiting for an opportunity to prove yourself. This will put you ahead of the competition faster, and garner the attention of brands you want to work for.

📈 They're Highly Marketable: A good Spec Campaign can reach a lot of eyes online very quickly, and also change the perception of your production company. It is not uncommon for Spec Campaigns to go trending on social media, and there have been many stories of Specs gathering the attention of brands and changing a filmmaker's career (Joe Sill for Tesla "Modern Spaceship" (2013), Toby Wosskow for BMW "What Drive's You?" (2017).

♻️ It's Refreshing: In the inevitable lull of day to day content making, a spec can take you out of a creative rut and inspire you! It's good to change up your creative routine and tell a story you want to tell for a brand you stand behind, and it may even inspire the brand to want to collaborate.

Share with us a spec you've worked on or enjoyed!

Address

5026 Cleon Avenue
North Hollywood, CA
91601

Telephone

+16574434101

Website

http://weareooph.com/

Alerts

Be the first to know and let us send you an email when WE ARE OOPH posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to WE ARE OOPH:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in North Hollywood?