CatJab Social

CatJab Social CatJab Social is a boutique production company, founded by veteran Executive Producer, Cat Rodriguez.

We create TV-quality content for social media platforms and sites. Our clients include influencers, small businesses and entrepreneurs.

If creating content feels like another full-time job, you might be trying to do too many parts of the process at once. T...
08/17/2026

If creating content feels like another full-time job, you might be trying to do too many parts of the process at once.

This is how I’d organize your week so you’re not writing a Reel, filming it, editing it AND trying to post it all in the same afternoon.

And these days are absolutely adjustable. Your business and schedule should dictate when you write, film and edit. 🎥

Pro Tip: Check your Instagram Insights to see when YOUR audience is most active and schedule your content around that. I like to post about an hour before my audience hits its peak so the content has time to start circulating as people come online.

The goal isn’t to follow my Monday-through-Friday schedule exactly. It’s to give each part of content creation its own time so social media stops taking over your entire week.

Save this and DM me any questions you may have! 💌

Top and tail photos by Annie Bang - photojournalist / wedding and family photographer 😍

08/04/2026

I never expected this reel to go viral, but when it did, I couldn’t help but study why.

In a world where millions of videos are competing for attention every day, success leaves clues.

Here are the three things I believe made the difference:

1. Relatability. It told a story people immediately saw themselves in. Even if your husband isn’t leaving town, we’ve all celebrated having the house to ourselves.
2. An open loop. The text on screen created curiosity and gave people a reason to keep watching.
3. A clear brand. People should instantly understand what they’ll get when they land on your profile.

You don’t need all three every time, but I’d aim for at least two out of three whenever you’re creating content.

The next time one of your posts performs better than usual, don’t just celebrate it.

Study it.

That’s where the real growth happens.

What do you think is harder: creating relatable content or building a clear brand?

Thumbnail by the beautiful Annie Bang - photojournalist / wedding and family photographer

08/04/2026

I never expected this reel to go viral, but when it did, I couldn’t help but study why.

In a world where millions of videos are competing for attention every day, success leaves clues.

Here are the three things I believe made the difference:

1. Relatability. It told a story people immediately saw themselves in. Even if your husband isn’t leaving town, we’ve all celebrated having the house to ourselves.

2. An open loop. The text on screen created curiosity and gave people a reason to keep watching.

3. A clear brand. People should instantly understand what they’ll get when they land on your profile.

You don’t need all three every time, but I’d aim for at least two out of three whenever you’re creating content.

The next time one of your posts performs better than usual, don’t just celebrate it.

Study it.

That’s where the real growth happens.

What do you think is harder: creating relatable content or building a clear brand?

Thumbnail by the beautiful Annie Bang - photojournalist / wedding and family photographer

07/29/2026

One of my most viral Reels wasn’t driven by trending audio or an elaborate edit.

It was driven by a text hook.

After spending 25 years producing television, I’ve learned that every show starts with the same question:
“How do we hook people in... and keep them watching?”

Social media is no different.

Before I hit publish, I’m thinking about three things:
👀 What will they see first?
🎙️ What will they hear first?
✍️ What will they read first?

Because if you don’t earn the first three seconds, the rest of your message doesn’t matter.

That’s exactly how we think in television, and it’s how I approach every piece of content I create today.

🤘🏽Follow along for more TV producer strategies to help your business stand out on social media.

07/29/2026

You know what breaks my heart? 💔

I’ve talked to so many brilliant women who’ve built successful businesses, raised families, led teams and solved impossible problems. But the moment they turn a camera on themselves, they freeze.

Not because they don’t have something worth saying.

Because for a lot of Gen X women, taking up space was never encouraged.

If that’s you, I want you to hear this.
Your customers don’t need a polished version of you.
They need you.

Start by talking to the camera for one minute. Don’t post it. Don’t judge it. Just practice.

Every time you hit record, you’re rewriting a story that was never yours to carry. Amirite?

If you need support, comment SOCIAL below and we can set up a call. ☎️ Because I see you. 🫶🏽

07/24/2026

SUITE SPOT, Episode 2: The Fifth Avenue Hotel

This hotel is a splurge that is worth every penny. Designer Martin Brudnizki went full maximalist, and the moment you step into the lobby, you know you’re somewhere special.

Color on color, pattern on pattern, exceptional art at every turn. Nothing is quiet and everything is intentional.

The food, the beds, the staff. I wanted to move into the Portrait Bar and never leave.
This hotel doesn’t whisper luxury. It performs it.

The best part? Butler service where you can text them any need and they make it happen, including a martini cart straight to your door. 🍸

Unfortunately, I found out about this on my way out the door at 9:30am. 🫠

But next time I’m in Manhattan, you know exactly where I’ll be. And if you’re ever wondering where to treat yourself, you heard it here.

SHOWRUNNER’S PLAYBOOK 🎥 So…what exactly does a showrunner do?A showrunner is the Executive Producer responsible for the ...
07/22/2026

SHOWRUNNER’S PLAYBOOK 🎥

So…what exactly does a showrunner do?

A showrunner is the Executive Producer responsible for the creative vision and success of an entire television series. They develop the concept, shape the story, manage production, solve problems, lead the team, and make sure every episode serves a bigger purpose.

After 25+ years in reality television, I now bring that same approach to social media.

Because your business doesn’t just need content.

It needs a story worth following. 📕

Comment KICKSTART if you want my guide to building your brand like a showrunner.

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11642 Victory Boulevard Unit #2013
North Hollywood, CA
91606

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