CatJab Social

10/15/2026

If someone landed on your Instagram today, would they understand what your business is all about? 🤷🏻‍♀️

I’ve seen so many businesses struggle to communicate what makes them special. And often, it’s not the content that’s the problem. It’s that they haven’t clearly defined their brand.

When you know who you are, who you’re speaking to, and what makes you different, everything you create starts to come together.

Comment PRODUCER below and I’ll send you my FREE yet awesome PRODUCER BRAND BLUEPRINT to help you discover what makes your business worth watching. 🎬

09/29/2026

Just published: "Your content does not need to be perfect. It needs to be published.". Check it out and subscribe to get everything I'm making.

One of the biggest things I see businesses do on social media is spend so much time trying to make every piece of content perfect that they barely publish anything at all.

09/11/2026

SHE’S FINALLY DONE IT.
Kim Salmela has been dreaming of opening a store again for as long as I’ve known her and it’s not a surprise considering the success she had with her old business venture, Alfred’s in Minneapolis.

Her new showroom is now open at:
5810 West 3rd Street
LA, CA 90036

Pop in and say hi! There are so many things to look at you@wont be able to go just once.

09/04/2026

HELLO GEAR ROUNDUP!
If you’re out and about this weekend, it’s also a great time to get some content while you’re actually doing something worth filming.

These are four pieces of gear I recommend when you want better-looking content without dragging around an entire production setup:

📷 DJI Osmo Pocket 3
Small enough to throw in your bag, but the footage looks incredibly polished. Great for walking shots, travel, events and behind-the-scenes content.

💡 Harlowe Sol 5 V2 MagSafe LED Video Light Creator Kit
A compact light that attaches right to your phone and makes a huge difference when the lighting around you is less than ideal.

📱 ULANZI Mini Flexible Tripod with Hidden Phone Holder
Tiny, flexible and easy to bring anywhere. Perfect when you need to prop up your phone and film yourself without asking someone else to do it.

🎤 Hollyland Lark MAX 2 Wireless Microphone for iPhone
Clean audio can instantly make your content feel more professional, especially when you’re filming somewhere busy or noisy.

You do not need a giant production kit to make good content. You just need a few tools that make it easier to film when the opportunity is already there.

LINKS are in my bio, along with my free guide on How to Film Yourself.

Or comment GEAR below ⬇️⬇️

08/17/2026

If creating content feels like another full-time job, you might be trying to do too many parts of the process at once.

This is how I’d organize your week so you’re not writing a Reel, filming it, editing it AND trying to post it all in the same afternoon.

And these days are absolutely adjustable. Your business and schedule should dictate when you write, film and edit. 🎥

Pro Tip: Check your Instagram Insights to see when YOUR audience is most active and schedule your content around that. I like to post about an hour before my audience hits its peak so the content has time to start circulating as people come online.

The goal isn’t to follow my Monday-through-Friday schedule exactly. It’s to give each part of content creation its own time so social media stops taking over your entire week.

Save this and DM me any questions you may have! 💌

Top and tail photos by Annie Bang - photojournalist / wedding and family photographer 😍

08/04/2026

I never expected this reel to go viral, but when it did, I couldn’t help but study why.

In a world where millions of videos are competing for attention every day, success leaves clues.

Here are the three things I believe made the difference:

1. Relatability. It told a story people immediately saw themselves in. Even if your husband isn’t leaving town, we’ve all celebrated having the house to ourselves.
2. An open loop. The text on screen created curiosity and gave people a reason to keep watching.
3. A clear brand. People should instantly understand what they’ll get when they land on your profile.

You don’t need all three every time, but I’d aim for at least two out of three whenever you’re creating content.

The next time one of your posts performs better than usual, don’t just celebrate it.

Study it.

That’s where the real growth happens.

What do you think is harder: creating relatable content or building a clear brand?

Thumbnail by the beautiful Annie Bang - photojournalist / wedding and family photographer

08/04/2026

I never expected this reel to go viral, but when it did, I couldn’t help but study why.

In a world where millions of videos are competing for attention every day, success leaves clues.

Here are the three things I believe made the difference:

1. Relatability. It told a story people immediately saw themselves in. Even if your husband isn’t leaving town, we’ve all celebrated having the house to ourselves.

2. An open loop. The text on screen created curiosity and gave people a reason to keep watching.

3. A clear brand. People should instantly understand what they’ll get when they land on your profile.

You don’t need all three every time, but I’d aim for at least two out of three whenever you’re creating content.

The next time one of your posts performs better than usual, don’t just celebrate it.

Study it.

That’s where the real growth happens.

What do you think is harder: creating relatable content or building a clear brand?

Thumbnail by the beautiful Annie Bang - photojournalist / wedding and family photographer